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SCREEN GRAPHICS CREATED BY: JANA F. KUZMICKI, PH.D. TROY UNIVERSITY-FLORIDA REGION   ,[object Object]
Thinking  Strategically: The  Three  Big  Strategic  Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  Do  We  Mean  By  “Strategy”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy  and  the  Quest  for  Competitive  Advantage ,[object Object],[object Object],[object Object],[object Object]
Four  “Best”  Strategic  Approaches  to Building  Sustainable  Competitive  Advantage ,[object Object],[object Object],[object Object],[object Object]
Fig. 1.1:  Identifying a Company’s Strategy
Why  Do  Strategies  Evolve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fig. 1.2:  A Company’s Strategy Is  Partly Proactive and Partly Reactive
Linking  Strategy  With  Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A  Firm’s  Ethical Responsibilities  to  Its  Stakeholders Owners/shareholders   –  Rightfully expect some form of return on their investment Employees  -  Rightfully expect to be treated with dignity and respect for devoting their energies to the enterprise Customers  -  Rightfully expect a seller to provide them with a reliable, safe product or service Suppliers  -  Rightfully expect to have an equitable relationship with firms they supply and be treated fairly Community  -  Rightfully expect businesses to be good citizens in their community
What  Is  a  Business  Model?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship  Between  Strategy  and  Business  Model ,[object Object],[object Object],[object Object],Strategy Business Model
Tests  of  a  Winning  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  Is  Strategy  Important? ,[object Object],[object Object]

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Student ch001

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  • 6. Fig. 1.1: Identifying a Company’s Strategy
  • 7.
  • 8. Fig. 1.2: A Company’s Strategy Is Partly Proactive and Partly Reactive
  • 9.
  • 10. A Firm’s Ethical Responsibilities to Its Stakeholders Owners/shareholders – Rightfully expect some form of return on their investment Employees - Rightfully expect to be treated with dignity and respect for devoting their energies to the enterprise Customers - Rightfully expect a seller to provide them with a reliable, safe product or service Suppliers - Rightfully expect to have an equitable relationship with firms they supply and be treated fairly Community - Rightfully expect businesses to be good citizens in their community
  • 11.
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  • 14.