Introducing Sources Of Sustainable Competitive Advantage PowerPoint Presentation Slides. Showcase the unique features of the product that are perceived by the target market as significant and superior to the competition. Discuss the reasons for the company to have competitive advantages such as customer satisfaction, an increase in loyalty, an increase in profit, etc. by using core competency PPT visuals. The comparative advantage slide deck explains the sources of a competitive advantage which constitutes high skilled labor, geographic location, high entry barriers, access to new technology. Take the assistance of the generic competitive strategy PPT infographics and describe generic strategies of competitive advantage like differentiation, cost leadership, cost focus, differentiation focus. A well-structured competitor analysis framework will help you evaluate your competitive advantage effortlessly. The competitive advantage presentation is professionally designed for your convenience. Make an impact on your audience with a visually attractive yet simple PowerPoint presentation. https://bit.ly/3qYPdXu
Supply Chain Management, Sourcing Pricing and Procurement Process ,
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Supply Chain Management, Sourcing Pricing and Procurement Process ,
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Last-mile delivery is the final stage in the network of courier, express, and parcel companies
(CEP). It is an entire ecosystem that brings a variety of goods to consumers’ doorsteps (or
very close). In 2016, we looked at the transport market – and in particular last-mile delivery –
from two industry perspectives: commercial vehicles (advanced industries sector) and CEP
(logistics sector). Our analyses revealed three main insights
Strategic Role of Purchasing
Purchasing Portfolio
Supplier Selection
Customer Centric Supply Chain
Supply Chain Management
Supply Chain Management in the 21st Century
Research Topics in Supply Chain Management
Proven Strategies To Pull Ahead Of Your Competitors In Business Powerpoint Pr...SlideTeam
Gain a competitive advantage with these Proven Strategies To Pull Ahead Of Your Competitors In Business Powerpoint Presentation Slides. Explain the sources of a competitive advantage which include strategic location, barriers to entry and exit, innovation, customer loyalty, first-mover advantage, etc. Take the assistance of our readily available core competency PowerPoint templates, and implement strategic actions in order to pursue high and long term profits. Highlight the strategies that can be used to gain a competitive advantage in business such as cost/product differentiation and niche strategies. Make a plan for obtaining a location for the company by identifying its needs and objectives by using our content-ready operations management PowerPoint visuals. Discuss how customer retention strategies enable you to provide and extract more value from your existing customer base. Showcase the potential barriers that can arise during operations such as structural barriers, strategic barriers, and statutory barriers. Also, present the right measures to overcome them. Therefore, distinguish your company from its competitors by employing our professionally designed business strategies PowerPoint presentation. https://bit.ly/3rkCWh1
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
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Last-mile delivery is the final stage in the network of courier, express, and parcel companies
(CEP). It is an entire ecosystem that brings a variety of goods to consumers’ doorsteps (or
very close). In 2016, we looked at the transport market – and in particular last-mile delivery –
from two industry perspectives: commercial vehicles (advanced industries sector) and CEP
(logistics sector). Our analyses revealed three main insights
Strategic Role of Purchasing
Purchasing Portfolio
Supplier Selection
Customer Centric Supply Chain
Supply Chain Management
Supply Chain Management in the 21st Century
Research Topics in Supply Chain Management
Proven Strategies To Pull Ahead Of Your Competitors In Business Powerpoint Pr...SlideTeam
Gain a competitive advantage with these Proven Strategies To Pull Ahead Of Your Competitors In Business Powerpoint Presentation Slides. Explain the sources of a competitive advantage which include strategic location, barriers to entry and exit, innovation, customer loyalty, first-mover advantage, etc. Take the assistance of our readily available core competency PowerPoint templates, and implement strategic actions in order to pursue high and long term profits. Highlight the strategies that can be used to gain a competitive advantage in business such as cost/product differentiation and niche strategies. Make a plan for obtaining a location for the company by identifying its needs and objectives by using our content-ready operations management PowerPoint visuals. Discuss how customer retention strategies enable you to provide and extract more value from your existing customer base. Showcase the potential barriers that can arise during operations such as structural barriers, strategic barriers, and statutory barriers. Also, present the right measures to overcome them. Therefore, distinguish your company from its competitors by employing our professionally designed business strategies PowerPoint presentation. https://bit.ly/3rkCWh1
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
How To Beat Competition In Retail Business PowerPoint Presentation Slides uses cutting-edge design practices and information collected by industry experts. Use this PowerPoint template deck to represent retail industry competition analysis. Showcase how your organization can gain a competitive edge within the retail market. Our PPT slideshow helps you in consolidating and communicating insights. Employ this retail sector PowerPoint presentation to demonstrate the sources of competitive advantage. Devise strategies for each source. For instance, illustrate the service location strategy of global expansion. Similarly, elucidate the barriers to entry, and first-mover advantage. Utilize this retail market competition PPT layout to portray sample strategies. Describe the generic strategies for your organization to gain a competitive advantage. These include Porter’s cost leadership strategy, differentiation strategy, and focus strategy. Since these are not limited to a particular market, retail professionals from all domains can use this presentation. So, hit the download icon and begin personalization instantly. Our How To Beat Competition In Retail Business PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2JLA3Vq
Tactics To Differentiate Yourself From Your Closest Business Competitors Powe...SlideTeam
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New Business Marketing Strategy Financing Expense Model PowerPoint Presentati...SlideTeam
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Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
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Mobile Data Management Strategy Powerpoint Presentation SlidesSlideTeam
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Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoin...SlideTeam
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Angel Investing And Start Up Fundraising PowerPoint Presentation SlidesSlideTeam
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Venture Capital Financing PowerPoint Presentation SlidesSlideTeam
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Mobile Strategy PowerPoint Presentation Slides SlideTeam
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Sample PPT Business Proposal PowerPoint Presentation Slides SlideTeam
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Similar to Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides (20)
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. Table of Contents
2
Sample Strategies
Competitive Advantage Generic Strategies
Sources of Competitive Advantage
• Strategic Location
• Expand to Global Locations
• Customer Loyalty
• Loyalty Hierarchy
• Best Customer Service
• Strong R & D
• Barriers to Entry
• First Mover Advantage
• Exclusive Strategic Partnerships
• Access to Intellectual Properties
• Innovation
• Economies of Scale
• Strategy 1- Cost Leadership
• Strategy 2- Product Differentiation
• Strategy 3- Focus Strategies
3. Sources of Competitive Advantage
3
Strong R&D
04
Barriers to Entry & Exit
05
First Mover Advantage
06
Exclusive Strategic Partnerships
07
Access to Intellectual Properties
08
Innovation
09
Economies of Scale
10
Strategic Location
01
Customer Loyalty
02
Best Customer Service
03
4. #1- Strategic
Location
4
Service Location Strategy
Maximize volume of Business & Revenue
Purchasing Power
Compatibility with Demographics
Competition
Quality of Competition
Uniqueness of Location
Physical Quality of Facilities
Operating Policies
Quality of Management
5. Expand to Global Locations
5
Headquarters
Branch Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
Branch
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6. #2- Customer Loyalty
6
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Customer
Retention
Strategies
Questionnaire/ Surveys
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to needs and capture your
audience’s attention
Regular Reviews
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to needs and capture your
audience’s attention
Overcome Buyers Remorse
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to needs and capture your
audience’s attention
Premiums & Gifts
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to needs and capture your
audience’s attention
Personal Touches
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to needs and capture your
audience’s attention
Loyalty Programs
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to needs and capture your
audience’s attention
7. Loyalty Hierarchy
7
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Loyalty Hierarchy Building Block CRM Functionality
“Be in tune to my
evolving needs.”
Life Cycle
› Event triggers
› Cross – selling
› Upselling
“Be in tune with
my needs.”
Dialogue
› Call center
› Direct mail
› Field sales
› Client telling
› E-marketing
“Make it easier to satisfy my needs.” Personalization
› Segmentation
› Campaign management
› Optimization
› Predictive modeling
“Entice me.”
“Get to know me.”
Operational Loyalty
› Incentives: Point Programs, memberships, coupons and
prospecting
› Lead management, data collection and customer profiling
“Satisfy my needs.” Customer Satisfaction
› Contact center
› Management and reporting
“Promise me something that I need.” Core Value › Brand and product management
8. #3- Best Customer Service
8
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Bowman
Strategy
06
07
08
01
02
03
04
05
Take advantage of positive
social proofs
Remember that quality is more
important than speed
Introduce
loyalty programs
Choose the right customer
service tools
Ask your customers to
leave a feedback
Assist your customers
across various channels
Recognize
your customers
Offer personalized
customer experience
9. #4- Strong R & D
9
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02
04
01
03
Design
Engage in applied research
Define
Identify problem or need
Deliver
Implement to scale
Develop
Prepare for rollout
10. #5- Barriers to Entry
10
Limit
Pricing Tactics
When a firm sets price low
enough to discourage new
entrants into the market
Predatory
Pricing Tactics
Setting an artificially low
price for a product in order
to drive out competitors
Brand Proliferation
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Examples of “Strategic” Barriers to Entry
Structural, Strategic and Statutory
Entry Barriers
Structural barriers ('innocent'
entry barriers) – arising from
differences in production costs
01
Strategic barriers such as
different pricing policies
02
Statutory barriers – these are entry barriers given force of
law (e.g. patent protection of franchises such as the National
Lottery or television and radio broadcasting licenses)
03
11. Barriers to Entry
11
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Patent
A legal barrier to copying product.
Vertical Integration
If you have no access to suppliers you
cannot sell your product.
Being the ‘First Mover’
Facebook/ Google gain strong position from
being first firm to dominate a market.
Geographical Barriers
No access to suitable location
prevents new entry.
Economies of Scale
Existing firm benefits from lower
average costs due to size.
Brand Loyalty
Consumers attachment to
existing products.
Factors which make it
difficult for new firms
to enter an industry
12. #6- First Mover Advantage
12
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Learn from
mistakes
Set low pricing making
it difficult for new
firms to enter
Exploit Internal
Economies of Scale
Build Brand Loyalty &
Mold Consumer
Behavior
01 02 03 04
13. #7- Exclusive Strategic Partnerships
13
Key Metrics 20XX 20XX 20XX
Metric 1 $7m $9.3m $10.3m
Metric 2 77% 88% 93%
Metric 3 88% 89% 93%
Metric 4 2.4% 2.6% 1.7%
Baseline Goals
Initiatives for Partner Growth
All-in-one Partner Portal
01
New reseller price list with product bundles designed to help
partners drive more customer sales.
02
Discounting process for all partners
03
Joint marketing programs.
04
Partner training program with certifications and sales enablement.
05
Partner summits featuring networking and training.
06
Improved Referral Program
07
14. #8- Access to Intellectual Properties
14
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4 Types of intellectual Property to Protect your idea
Trade Secrets Trade Marks
Copyrights Patents
› Protects secret information
› E.g., New invention, Coke formula
› Protects brands
› E.g., Apple for cell phones
› Protects works of authorship
› E.g., books, movies, drawings
› Project functional or
ornamental features
› E.g., swipe feature or
iPhone design
15. #9- Innovation
15
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Radical
Innovations
Incremental
Innovations
New Product/Service
for Existing Market
New Product/Service
for New Market
Augmentation of existing
product/service line
(e.g. new menu items)
Product/Service
Improvements: changes
in features of currently
offered service
Style Changes:
modest visible
changes in
appearances
16. #10- Economies of Scale
16
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$
Average
Cost
Per
Item
Number of Items
What The More you make of something,
the less it costs.
Example
Manufacturing costs can fall
70% to 90% every time the
business doubles its output.
Unbeatable
Economies of Scale!
17. Sample Strategies
17
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Organizational Strategy Operations Strategy Example of Companies or Services
Low Price Low Cost
› U.S. first class postage
› Walmart
High Quality
High performance design and/ or high
quality processing
Consistent quality
› Sony TV
› Lexus, Cadillac,
› Coca-Cola; Kodak, Motorola
Short Time
Quick Response (rapid delivery)
On - time delivery
› McDonald’s Restaurants
› Express mail
› FedEx; One – hour photo
Newness Innovation
› 3M
› Express mail
Flexibility
Variety
Volume
› Burger King (“Have it your way”)
› McDonald (“Buses Welcome”)
Service Superior customer service
› Disneyland
› IBM
Location Convenience
› Supermarkets, Banks, ATMs
› Mall Stores
18. Competitive Advantage Generic Strategies
18
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Competitive Advantage
Competitive
Scope
Differentiation
Lower Cost
Narrow
Target
Broad
Target 1.Cost Leadership 2.Differentiation
3A.Cost Focus 3B.Differentiation
Focus
19. Strategy 1- Cost Leadership
19
Leverage the economies of scale to produce products/deliver services at the lowest
cost in the market. More appropriate for big companies.
McDonald’s main competitive advantage relies on a cost leadership
strategy. The company is able to utilize economies of scale and
produce products at a low cost and as a result, offer products at a
lower selling price than that of its competitors.
01
Walmart’s advantage relies on a cost leadership strategy. Walmart is
able to offer ‘every day low prices’ through economies of scale.
02
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20. Strategy 2- Product Differentiation
20
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Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources could include
Patents or other Intellectual Property (IP)
01
Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess)
Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders),
Innovative processes
02
03
04
This strategy helps the company set a premium price for the product or
service, earn increased revenue per unit. The consumers' loyalty towards the
brand forces them to pay the higher cost.
This strategy is more appropriate for big companies, not small
companies.
Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer (product's
design), Mercedes-Benz automobiles
21. Strategy 3- Focus Strategies
21
An appropriate strategy for small companies. In adopting a narrow focus, the company
ideally focuses on a few target markets (also called a segmentation strategy or niche
strategy). It is of 2 types-
Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke
model of mainstream carriers, United, and American Airlines
B. Differentiation Focus
Differentiated product or service that meets the needs of the focused segment.
A. Cost Focus
Lower cost to the focused segment
24. Agenda
24
Agenda 01
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Agenda 02
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Agenda 03
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25. Our Mission Vision
Values
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Vision
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Mission
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Values
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26. Company Introduction
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Professional
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Creative
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Talented
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27. 27
Our Goals
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28. Dashboard
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Low
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Medium
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High
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0 100
20
10
30
40
80
90
70
60
50
70%
Low
Medium
High
29. Roadmap Template
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2018
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2017
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2019
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2020
32. Circular Diagram
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02
01
03
04
33. Linear Diagram
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01 02 03 04
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34. Comparison
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VS
70%
Male Users
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Female Users
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30%
35. Organization Chart
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Name Here
Designation
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Designation
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Designation
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Designation
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36. Timeline
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2017 2018 2019 2020