Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube – Eero Korhonen (Google, Head of Strategic Partnerships - News & Publishers, Central & Eastern Europe, Ireland and Nordics)04 copy of warsaw presentation
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015Ed Brill
IBM's transformation into a social business has produced real business outcomes and benefits for our clients. This presentation focuses on the #socbiz results and explores the why and how of IBM moving its own email and social collaboration to the cloud.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015Ed Brill
IBM's transformation into a social business has produced real business outcomes and benefits for our clients. This presentation focuses on the #socbiz results and explores the why and how of IBM moving its own email and social collaboration to the cloud.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Vadim Makarenko: Dane w redakcjach - BIQdata.plMarek Miller
Vadim Makarenko, szef pierwszego polskiego serwisu poświęconego dziennikarstwu danych, opowiadał w trakcie konferencji Re: Media – transformacja prasy w erze mediów cyfrowych o genezie i inspiracjach powstania BIQdata.pl, wadach i zaletach tego kierunku oraz o tym, czy wydawcy powinni interesować się tym zjawiskiem
Paweł Stremski - Longform is the new blackMarek Miller
"Longform is the new black", czyli co naprawdę czytają masy? Paweł Stremski, dyrektor programowy Gazeta.pl, na konferencji Re:Media 2015 dowodzi, że TL;DR to mit - długie formy dziennikarskie mogą być popularne w internecie
Aleksander Szafaryn, Yield Bird: Jak zarabiać więcej na powierzchni reklamowe...Marek Miller
Yield Bird jest oficjalnym partnerem Google AdExchange i częścią Grupy giełdowej Agora S.A. (AdTaily Group). Ze względu na szybki rozwój Real Time Bidding (RTB - zakupy w czasie rzeczywistym) mali, średni i duzi wydawcy na całym świecie muszą stawić czoła nowym wyzwaniom dotyczącym sprzedaży ich produktów w jak najlepszej cenie. W związku z przeniesieniem budżetu ze sprzedaży bezpośredniej do programowej, maksymalizacja przychodu wymaga coraz większych umiejętności analitycznych i technicznych oraz dogłębnej znajomości rynku. Trzeba nieustanie weryfikować ceny, modyfikować strategie sprzedaży programowej i wypróbowywać inne technologie. Właśnie to oferuje Yield Bird - działa na rzecz wydawców, a jego celem jest podniesienie ich przychodów.
Piano Media: Mądre zarządzanie treściami czy ich ślepe rozdawanie?Marek Miller
Piano Media wspiera wydawców w modelu długoterminowej współpracy, pomaga wdrażać strategie płatnego kontentu i efektywnie monetyzawać ich cyfrowe treści. Specjalizuje się w mierzalnych systemach paywallowych i zaawansowanych systemach analitycznych zarówno przed i po uruchomieniu pobierania opłat przez wydawcę. Firmę założyli byli dyrektorzy gazet i wydawcy internetowi. Zarządzana jest przez menadżerów z bogatym doświadczeniem w mediach prasowych i cyfrowych. Już dzisiaj posiada doświadczenie we wsparciu pozyskiwania strumieni nowych przychodów dla ponad 70 wydawców z ponad 630 stron internetowych na całym świecie w tym: Newsweek, Digital First Media, McClatchy, M. DuMont Schauberg, Agora SA, PostMedia, La Voz de Galicia, Morris Publishing, DC Thomson, GateHouse Media, The London Independent i wielu innych.
Polska Press Grupa - nowe kanały przychodowe: treści wideo i agencja informac...Marek Miller
Od grudnia 2014 do maja 2015, liczba odtworzeń materiałów wideo w serwisach Grupy Polska Press wzrosła o 260 proc. Już 15 proc. artykułów zawiera tego rodzaju treści – opowiadał w trakcie konferencji Re:Media 2015-transformacja prasy, nowe źródła przychodów Wojciech Kozak, szef paid content teamu Grupy Polska Press i Wojciech Rogacin, redaktor naczelny AIP - Agencji Informacyjnej Polska Press
Zapraszamy do zapoznania się z wynikami badania przeprowadzonego przez SentiOne.
Badanie zostało przeprowadzone w oparciu o monitoring internetu i dotyczyło reakcji internautów na wejście systemu Piano Media do rynek polski, czyli wprowadzeniu płatności za content dostępny online.
Clou, czyli o czytaniu na urządzeniach mobilnych - Katarzyna Jaklewicz (Dyrek...
Similar to Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube – Eero Korhonen (Google, Head of Strategic Partnerships - News & Publishers, Central & Eastern Europe, Ireland and Nordics)04 copy of warsaw presentation
Joe Murphy's opening talk for the European Innovative Users Group meeting in Edinburgh, Scotland June 16 2014 at Queen Margaret University
Joe Murphy is a futurist. Joe spoke as a librarian working as Director of Library Futures with Innovative Interfaces.
The ultimate challenge for the current generation of interaction designers is to create a cohesive ecosystem of devices, web-connected objects and cloud services. Designing products in isolation is not the right approach. New paradigms are emerging. It is a great time to be a designer. These are the slides I used in my three-hour workshop at UXPA China. Hope you like it!
You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
Focus sur les PWA par Loic de Saint-Andrieu de GoogleThiga
D’après Forrester, seulement 1% des consommateurs français considèrent que les marques délivrent une bonne expérience client quand, à titre de comparaison, 14% des consommateurs anglais se disent satisfaits. Les français sont aujourd’hui largement “mobile first” avec 75% du temps passé en ligne sur mobile or ils sont toujours plus exigeants, impatients et curieux. Comment faire pour améliorer l’expérience digitale sur mobile ? Pour Google la réponse repose sur une expérience app-like sur le web.
Loïc de Saint-Andrieu, Head of Customer Experience FR @Google
As a developer here at Doghouse I have to always keep accessibility in mind, constantly reminding myself that there is no ‘average’ user and no such thing as ‘normal’.
GFAR webinar: "The art and science of webcasting and webstreaming"GCARD Conferences
This presentation was used in the GFAR webinar on "The art and science of webcasting and webstreaming"
The announcement blogpost was published here: https://blog.gfar.net/2017/10/05/gfar-webinar-web-casting/
You can find the full recording of this webinar here: https://www.youtube.com/watch?v=bs7IsZQi5zg
The Agile Manifesto was published in 2001 and much has changed since then. Read on for an opportunity to rethink the Agile Manifesto. View Agile in a new light and deconstruct which concepts were home runs and which still need to evolve.
Recent experiences have demonstrated that University staff and students expect to use online resources with a variety of devices, making full use of accessibility features such as reflow, captions, and text-to-speech.
Such features benefit everyone, but especially the increasing proportion of university students who self-report a disability.
University Information Technology departments know they must commit to accessibility; indeed, they have a legal obligation to do so, but how can they take this ambition and embed accessibility within their policies and processes?
In this presentation, we will share:
approaches to building a digital accessibility policy for university IT departments.
techniques for embedding accessibility within IT development processes by ‘shifting left’.
examples from within the Higher Education and wider IT sectors.
Similar to Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube – Eero Korhonen (Google, Head of Strategic Partnerships - News & Publishers, Central & Eastern Europe, Ireland and Nordics)04 copy of warsaw presentation (20)
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube – Eero Korhonen (Google, Head of Strategic Partnerships - News & Publishers, Central & Eastern Europe, Ireland and Nordics)04 copy of warsaw presentation
5. Proprietary + Confidential
● Mobile is our main focus
● Mobile web suffers from slow,
cluttered sites
● User experience is not good
● Mobile Apps create silos and
reduce diversity
What is happening?
6. of people abandon a website that
takes more than 3 seconds to load40%
Performance
11. Online video is a big
opportunity in News
➔ Highly engaging for viewers
➔ ‘Snackable’ in clips throughout the day
➔ Lucrative for publishers
...but video is also…
➔ technically complex
➔ expensive to maintain
➔ and rapidly evolving (e.g. UGC content)
15. Right Click on Grey
Box to Replace
Image. DELETE THIS
TEXT.
Collaborate with journalists and entrepreneurs to build
the future of media.
Data Programs & ExperimentsTools
