This slide is able to explain main concept of strategic management. And this is also suitable to student as well as others business people to know about some strategies.

1. STRATEGIC MANAGEMENT
PRESENTED BY:
RUPESH NYAUPANE
MBA

2. INTRODUCTION
 Strategy?
 Long term approach of doing business in order to stay ahead of
competitors and achieve organizational objectives particularly by
satisfying customers.
 “Strategic management is a set of managerial decisions and
actions that determine the long term performance of a corporation.
 Strategic management process consist of there stage
strategy formulation.
strategy implementation.
strategy evaluation.

3. Key terms in strategic management
 Competitive advantage: “ anything that a firm does specially well compared
to rival firms.”
 Vision statement: “ what do we want to become”
 Mission statement: “statement of purpose that distinguish one business
from other similar firms.”

4. Three level of strategy:
Corporate level
Business level
Functional level

5. Reasons for poor strategic planning
 Lack of knowledge & expertise in strategic planning
 Firefighting approach
 Perception of waste of time & resources
 Laziness
 Content with success
 Fear of failure
 Overconfidence
 Prior bad experience
 Fear of unknown
 Structural inertia
 Conflict of interest among managers, etc

6. Component of strategic management
model
 Mission
 Internal analysis.
 External analysis.
 Strategic analysis and choice.
 Long term objectives.
 Generic and grand strategies.
 Short term objectives.
 Functional tactics.
 Strategic controls and continuous improvement.

7. Importance of strategic management
 Opportunities.
 Meet competition.
 Performance improvement.
 Effective resource management.
 Organization attractiveness.
 Change management.

8. Strategy formulation framework:
 This framework shows about how strategy can be formulated and tools using
in strategy formulation.
 Strategy formulation includes developing a vision and mission statement,
analyzing internal and external environment, establishing long term
objectives, generating alternative strategies and chossing strategy.

9. Strategy formulation framework
THE DECISION STAGE
QUANTATIVE STRATEGIC PLANNING MATRIX
THE MATCHING STAGE
SWOT, SPACE, BCG, IE, GRAND STRATEGY MATRIX
THE INPUT STAGE:
EFE, CPM, IFE

10. TYPES of STRATEGY:
Integration strategy
Forward integration
Backward integration
Horizontal integration
Intensive strategy
Market penetration
Market development
Product development
Divarication strategy
Related divarication
Unrelated divarication
Defensive strategy
Retrenchment
Divesture
liquidation
STRATEGY

11. CONT….
 FORWARD INTREGRATION: increased controlled over
distributor and retailer.
 Backward integration: increased controlled over
suppliers.
 Horizontal integration: increased controlled over
competitors.
 Market penetration: increased market share from present
product.
 Market development: introducing product in to new
geographical areas.
 product development: developing new product or
adding value to existing product.

12. Cont….
 Related diversification: Adding new, but related product
or service.
 Unrelated diversification: adding new, but unrelated
product or service.
 Retrenchment: sales some assets from company.
 Divesture: selling part of an organization.
 Liquidation: selling all of a company assets.

13. THANK YOU