business development plan is a detail about business which is going to established in a future. it covers all the mission , vision, objectives, swot analysis and detail financial cost forecasting of business.

1. PRESENTED BY:
RUPESH NYAUPANE
DATE: MARCH 1, 2016
Presentation on Business
Development Plan
of
“Anisha Music Company”

2. Presentation overview
 Introduction.
 company overview.
 capital structure.
 Situation analysis.
 SWOT
 Organizational structure.
 Marketing strategy
 Key marketing strategies.
 Marketing plan
 Financial highlights.

3. Introduction:
The main function of Anisha music company is
promotion and distribution of music CDs in the
market which is previously recorded by other
recording studios.
It copies CDs according to the demand of owner of
the CDs.
vision: provide quality music CDs and established
itself as the leader of quality music CDs in Nepali
music industry

4.  Mission: Delivery of music CDs in Kathmandu
before the market covered by competitors and
promotes the product in Nepali market.
 Nature of business: partnership.
 Location: Manamaiju, Kathmandu.
 Capital structure:
 Equity- Rs. 37350. (30%)
 Debt- Rs. 87150. (70%)

5. SITUATION ANALYSIS
Strength:
Strong Management Team
weakness
less market research
less product
opportunity
New technology.
Threats
increase in digital system
piracy of CDs
high competition.
SWOT

6. ORGANIATION STRUCTURE:
Managing Director
(Rupesh Nyaupane)
Accountant
(Dhruba
Nyaupane)
Operating
incharge
(Prakash Pandey)
Helper
(Bikash
Nyaupane)
Marketing
Manager (Bishal
malla)

7. Operation of Anisha Music Company
 Managing director: (M.D.)
 Mr. Rupesh Nyaupane is managing director of
the company, who has five years experience in
related field.
 Marketing Manager:
 Mr. Bishall Malla is marketing manager of the
company, MBA graduate and specialized in
marketing and one years of experience in Ads
Company.

8.  Accountant:
Mr. Dhruba Nyaupane is accountant of the
company.
Operation incharge (OI):
Prakash Pandey is an operation manager who has
five years of experience in the Music Company.

9. Marketing strategy:
 Product:
 Audio CDs
 Video CDs
 Price:
 Competitors based pricing.
 Price range from 100 to 150.
 Place:
 Our company is located in Manamaiju,
Kathmandu.
 the causes behind the selection of that location is
there is our own building.

10. Cont…..
 Promotion:
 T.V.
 local media.
 concert programs.

11. Segmentation and target market
singers:
 who already recorded their songs, and
searching for promotion and distribution.
Music shop in kathmandu:
 We provide our songs in different music
shop in kathmandu, and they distribute it.

12. Positioning strategy:
“Music for Pleasure”

13. Financial Highlights
Initial
investment
of Rs.
327102.
Repayment of
loan in 5 years
with quarterly
payments of Rs
5330
PBP = 2.96
years
NPV = Rs
1111808.12
Beginning sales
of Rs.9,50,000
and increased
by 10% per
year.
IRR = 70%

14. Financial highlight:
0 Year 1st
Year
2nd
Yesr
3rd
year
4th Year 5th
year
capital 239952 277478 404971 764190 1402030 229113
0
Long term loan 87150 72367 56365 39043 20294 -
Short term loan - 472738 - - - -
Other liabilities - - - - - -
Total 327102 822583 461335 803233 1422324 229113
0
Fixed Assets 100000 75000 56250 42188 31641 23730
Current assets 202602 727983 390385 751246 1385783 226740
0
Other assets - - - - - -
Total 327102 822583 461335 803233 1422324 229113

15. Financial Highlights
particulars 1 yesr 2nd yesr 3nd yesr 4rd yesr 5th year
Sales
turnover
950000 1112000 1471560 1916648 2359810
COGS 160000 202400 279312 353329.6 446962.04
Gross profit 790,000 909,600 11,92,248 1563319 1912848
Gross
margin (%)
0.83 0.817 0.810 0.815 0.81
Net profit 39501 134203 378126 671410 935895
NP Margin
(%)
0.04 0.12 0.25 0.35 0.39

16. Financial Highlights:
particulars 1st yesr 2nd year 3rd yesr 4th year 5th yesr
Current ratio 1.539 - - - -
Quick ratio 1.525 - - - -
ITR 24 34 41.89 66.24 74.49
TATR 1.15 2.41 1.83 1.34 1.02
Debt equity
ratio
2.27 0.23 0.16 0.08 0
ROTA .048 0.29 0.47 0.472 0.408
Return on
equity
.16 0.55 1.57 2.79 3.90

17. Conclusion:
Future plan:
 Continue the business.
 Established own music studio.
 Opening branch of studio outside the
valley.

18. Cont……
Exit strategy:
The overall performance of Anisha Music Company
is good.
It is able to earn profit in every year and profit of
the company is increasing order.
if company is unable to fulfill its objectives we can
seals the all assets in to others music company and
used that amount for payment of debt.

19. THANK YOU