The document discusses different promotional ideas for a local festival including radio advertisements, leaflet distribution, school assemblies, concourse marketing, and posters. The radio advertisement and assemblies were less successful due to nervousness making the organizers sound unexcited. Leaflet distribution and concourse marketing were most effective by providing exciting visuals and information about prize raffles. While posters caught attention, they lacked detail. Overall, using multiple promotional methods helped increase ticket sales and hype for the festival.