The Customer DNA Map is a tool for deeply understanding and more emotionally connecting to people. The Customer DNA Map visually presents the persona of an individual including a customer. In particular, the Customer DNA Map illustrates a person's DNA: Design; Needs; Aspirations. The Customer DNA Map is especially useful to the following professionals: Team Builders, Marketers, Strategists, HR Personnel, Product/Service/Business Designers; Software Developers, and Managers/Leaders. There’s nothing more fun than developing your Personal DNA Map. Why not try out the Customer DNA Map, now?