C:\Documents And Settings\Rsharma\Desktop\Retail Pharmacy Visual Merchandizing

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Attempt to make-over a retail pharmacy (probably 1950's like model) at NO cost

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C:\Documents And Settings\Rsharma\Desktop\Retail Pharmacy Visual Merchandizing

  1. 1. SAUDI TADAWI HEALTHCARE COMPANY<br />PRILIMINARY REPORT ON VISUAL MERCHANDIZING OF STORES<br />
  2. 2. <ul><li> Placement of fixtures like wall units (Dullabs) is unorganized
  3. 3. One wall bays is missing
  4. 4. Bottom shelf of wall units are not maintained properly</li></ul>Before……<br />
  5. 5. <ul><li> Chaotic merchandize layout & wherein fixtures are dumped with merchandise
  6. 6. No Segregation of the department
  7. 7. Orange colour of venetian blinds is also eating up the colour collage of products</li></ul>Before……<br />
  8. 8. <ul><li> Rx department is also arranged by supplier name
  9. 9. Rx counters are mainly carrying either expensive items or extra medicines
  10. 10. No provision to promote impulse buy at check out counter
  11. 11. Monotonous shelves disregards the size & nature of the products </li></ul>Before……<br />
  12. 12. <ul><li> Haphazard merchandise layout creates confusion on retail floor
  13. 13. Not even a single signage inside the store to guide customer
  14. 14. Potential space like end display on gondolas is also not used
  15. 15. Longitudinal placements of gondola making one side blind to the customers</li></ul>Before……<br />
  16. 16. <ul><li> Potential spaces for visual like the space above wall units is occupied by diapers
  17. 17. No dedicated space for promotional or slow moving items on retail floor
  18. 18. Fixtures are not able to accommodate all sorts of merchandise conveniently & effectively
  19. 19. No Cleanliness – the products, fixtures & floor are not at all cleaned regularly</li></ul>Before……<br />
  20. 20. Before……<br /><ul><li> The outside sign board soiled and loosing brightness
  21. 21. Potential spaces like shop window are blank
  22. 22. No properly drawn parking bays</li></li></ul><li>Proposed………..<br /><ul><li>Gondolas are arranged on floor to make them visible from on both sides
  23. 23. Header for wall units (mock-up picture)
  24. 24. Visual / Poster Frames (please ignore the size)</li></li></ul><li>Proposed………..<br /><ul><li> Floor Stickers (mock-up picture)
  25. 25. Shelf Edge Strip (please ignore the visual inside)</li></li></ul><li>Proposed………….<br /><ul><li>Drawers at the bottom most shelf (divided on two part to divide the load)
  26. 26. Base for columns</li></li></ul><li>Proposed………<br /><ul><li>Promotional Signage (please ignore the visual inside)
  27. 27. End Display for Gondolas
  28. 28. Hanging pegs within the existing gondolas to promote impulse buy</li></li></ul><li>Proposed………<br /><ul><li> Angled tray for soap display to function as stopper & accommodate price tags
  29. 29. Holder to accommodate medical equipments</li></li></ul><li>Proposed…………<br /><ul><li> Angled placement of Gondolas
  30. 30. Departmental Signage inacrylic holder & wooden brackets (please ignore the visual inside)
  31. 31. One way vision sticker </li></li></ul><li>Proposed……..<br />
  32. 32. Proposed……….<br />
  33. 33. Proposed……….<br />
  34. 34. Thank You<br />

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