How Atlassian Makes Its Wiki Sticky

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The document discusses how to make a wiki "sticky", which refers to keeping users engaged with the wiki through frequent visits and participation. It defines stickiness and presents a "sticky web matrix" to measure how sticky a wiki is. It then provides suggestions on how to increase stickiness, such as giving the wiki a friendly name, branding it, encouraging content creation, making content easy to find, using notifications and recommendations, and measuring and rewarding participation. The overall goal is to make the wiki a central place for users to easily access and share important information.

Technology Business

Art of Collaboration

How Atlassian Makes
Its Wiki Sticky
Lessons in practical wiki husbandry

John Rotenstein
Business Intelligence Manager, Atlassian
john.rotenstein@atlassian.com

Thursday, July 12, 2012

John Rotenstein

Thursday, July 12, 2012

Topics

What is Why be How to be
ʻStickyʼ ʻStickyʼ ʻStickyʼ

Thursday, July 12, 2012

What is Sticky?

Thursday, July 12, 2012

www.squidoo.com/quirky-shoes
theanimatedwoman.com

Thursday, July 12, 2012

g

The Sticky Web Matrix

Long

Length of visit

Short

Rarely Often
Frequency of visit Based on data from Nielsen.com (Jan 2012)

Thursday, July 12, 2012 Often

I’m no female
robot,
I’m an email
robot!
Thursday, July 12, 2012

g

Your Sticky Web Matrix

Long

Length of visit

Short

Rarely Often
Frequency of visit
Thursday, July 12, 2012 Often

g

Your Sticky Web Matrix
How
sticky
Long

Length of visit is your
wiki?
Short

Rarely Often
Frequency of visit
Thursday, July 12, 2012 Often

Reasons for having a wiki...
• HR Manuals
• Complete projects faster
• Project Management
• Avoid duplicated work
• Software Development
• Share knowledge
• Process Documentation
• Collaborate on work
• Knowledge Management
• Find the right information
• Asset Tracking when you need it

Thursday, July 12, 2012

Can you state the purpose
of your wiki?

Thursday, July 12, 2012

Atlassianʼs corporate wiki:
To provide current and future staff with easy access
to Atlassianʼs conﬁdential corporate knowledge and
to enable interaction amongst Atlassians worldwide.

Thursday, July 12, 2012

Measurable goals
✓ First place to look for corporate information
✓ Default place to store internal company information
✓ Access daily
✓ Participate weekly (comment, share)
✓ Create content monthly

Thursday, July 12, 2012

How to be Sticky

Thursday, July 12, 2012

Comfort Ideas
Everyday Affairs
Creating Content
Finding Stuff Fast
Notiﬁcations
Measurement
Thursday, July 12, 2012

Give your wiki a friendly name

‘Zyntranet’

‘Extranet’
(‘EAC’) ‘Marvin’
Thursday, July 12, 2012

Give your wiki a friendly name

Thursday, July 12, 2012

Start at the top!

W hich emails
can yo u mo ve
to the w iki?

Thursday, July 12, 2012

Management
Project

Thursday, July 12, 2012

Meeting Minutes
results
✓ Use a go od title for improved search
✓ Use labe ls an d the ContentByLabel macro
y them
✓@ mention attendees to auto -notif
people
✓ ‘Share’ the page w ith interested

Thursday, July 12, 2012

✓ Great for process documentation
Documentation
✓ Include screen shots
✓ Link to other resources

Thursday, July 12, 2012

ffeathers.wordpress.com

Thursday, July 12, 2012

Handy Tools

Head
Beer
Thursday, July 12, 2012

Browser Search Bar
‣ Manage Search Engines
‣ Edit Keyword

‣ Settings, Manage Search Engines
‣ URL: yourwiki.com/dosearchsite.action?queryString=%s

‣ Install ‘glims’ or ‘KeySearch’ extension
Instructions:
‣ Edit registry settings (see instructions) bit.ly/go-words

Thursday, July 12, 2012

Google Apps “Short Links”

Thursday, July 12, 2012

Facebook emails - which is better?
Hi Denise, Sign in to Facebook
You havenʼt been back to Facebook recently. There are a few things and start connecting
that have been happening while you were gone.
Hi Denise, Update
Sign in to Facebook
You havenʼt been back to Facebook recently. You have received and start connecting
notiﬁcations while you were gone.
Update
12 photo tags

Thanks,
The Facebook Team

To login to Facebook, follow the link below:
http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Thanks,
The Facebook Team

Just one link To login to Facebook, follow the link below:
http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Lots of information
Hadoop2010: Large-Scale Analytics at Facebook

Thursday, July 12, 2012

Automated Notiﬁcations

Thursday, July 12, 2012

@mentions (like Twitter!)

v4.2
Thursday, July 12, 2012

Popular Content

✓ On Dashboard
✓ Many comments
✓ Many ‘Likes’
✓ Personalized

v4.2
Thursday, July 12, 2012

Recommended
Content
✓ Defaults to Weekly
✓ Can set to Daily
✓ Likes & Comments
✓ Personalized
v4.2
Thursday, July 12, 2012

Share pages with a personal note

✓ Mailing lists, too!
Thursday, July 12, 2012

Personal Task List
Likes

Mention
Comment

Share
Aggregate
JIRA

v4.3
Thursday, July 12, 2012

Gathering Statistics

marketplace.atlassian.com

Thursday, July 12, 2012

Self-Query the System with SQL

Thursday, July 12, 2012

Reward
participation!

Thursday, July 12, 2012

marketplace.atlassian.com

Thursday, July 12, 2012

Now itʼs your turn!

Thursday, July 12, 2012

Set measurable goals

Measure todayʼs stickiness

Implement ideas

Measure again
Thursday, July 12, 2012

Thank you!
May all your wikis be sticky!
Thursday, July 12, 2012

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How Atlassian Makes Its Wiki Sticky

1. Thursday, July 12, 2012

2. Art of Collaboration How Atlassian Makes Its Wiki Sticky Lessons in practical wiki husbandry John Rotenstein Business Intelligence Manager, Atlassian john.rotenstein@atlassian.com Thursday, July 12, 2012

3. John Rotenstein Thursday, July 12, 2012

4. Topics What is Why be How to be ʻStickyʼ ʻStickyʼ ʻStickyʼ Thursday, July 12, 2012

5. What is Sticky? Thursday, July 12, 2012

6. www.squidoo.com/quirky-shoes theanimatedwoman.com Thursday, July 12, 2012

7. Thursday, July 12, 2012

8. Thursday, July 12, 2012

9. Thursday, July 12, 2012

10. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often

11. I’m no female robot, I’m an email robot! Thursday, July 12, 2012

12. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often

13. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often

14. g Your Sticky Web Matrix How sticky Long Length of visit is your wiki? Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often

15. Why be Sticky? Thursday, July 12, 2012

16. Reasons for having a wiki... • HR Manuals • Complete projects faster • Project Management • Avoid duplicated work • Software Development • Share knowledge • Process Documentation • Collaborate on work • Knowledge Management • Find the right information • Asset Tracking when you need it Thursday, July 12, 2012

17. Thursday, July 12, 2012

18. Can you state the purpose of your wiki? Thursday, July 12, 2012

19. Atlassianʼs corporate wiki: To provide current and future staff with easy access to Atlassianʼs conﬁdential corporate knowledge and to enable interaction amongst Atlassians worldwide. Thursday, July 12, 2012

20. Measurable goals ✓ First place to look for corporate information ✓ Default place to store internal company information ✓ Access daily ✓ Participate weekly (comment, share) ✓ Create content monthly Thursday, July 12, 2012

21. How to be Sticky Thursday, July 12, 2012

22. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

23. Give your wiki a friendly name ‘Zyntranet’ ‘Extranet’ (‘EAC’) ‘Marvin’ Thursday, July 12, 2012

24. Give your wiki a friendly name Thursday, July 12, 2012

25. Brand your wiki Thursday, July 12, 2012

26. Brand your wiki Thursday, July 12, 2012

27. Thursday, July 12, 2012

28. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

29. Start at the top! W hich emails can yo u mo ve to the w iki? Thursday, July 12, 2012

30. Thursday, July 12, 2012

31. Thursday, July 12, 2012

32. Thursday, July 12, 2012

33. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

34. Management Project Thursday, July 12, 2012

35. Meeting Minutes results ✓ Use a go od title for improved search ✓ Use labe ls an d the ContentByLabel macro y them ✓@ mention attendees to auto -notif people ✓ ‘Share’ the page w ith interested Thursday, July 12, 2012

36. ✓ Great for process documentation Documentation ✓ Include screen shots ✓ Link to other resources Thursday, July 12, 2012

37. ffeathers.wordpress.com Thursday, July 12, 2012

38. Handy Tools + Thursday, July 12, 2012

39. Handy Tools Head Beer Thursday, July 12, 2012

40. Handy Tools Thursday, July 12, 2012

41. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

42. Browser Search Bar ‣ Manage Search Engines ‣ Edit Keyword ‣ Settings, Manage Search Engines ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s ‣ Install ‘glims’ or ‘KeySearch’ extension Instructions: ‣ Edit registry settings (see instructions) bit.ly/go-words Thursday, July 12, 2012

43. Google Apps “Short Links” Thursday, July 12, 2012

44. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

45. Facebook emails - which is better? Hi Denise, Sign in to Facebook You havenʼt been back to Facebook recently. There are a few things and start connecting that have been happening while you were gone. Hi Denise, Update Sign in to Facebook You havenʼt been back to Facebook recently. You have received and start connecting notiﬁcations while you were gone. Update 12 photo tags Thanks, The Facebook Team To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Thanks, The Facebook Team Just one link To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Lots of information Hadoop2010: Large-Scale Analytics at Facebook Thursday, July 12, 2012

46. Thursday, July 12, 2012

47. Automated Notiﬁcations Thursday, July 12, 2012

48. @mentions (like Twitter!) v4.2 Thursday, July 12, 2012

49. Like Thursday, July 12, 2012

50. Popular Content ✓ On Dashboard ✓ Many comments ✓ Many ‘Likes’ ✓ Personalized v4.2 Thursday, July 12, 2012

51. Recommended Content ✓ Defaults to Weekly ✓ Can set to Daily ✓ Likes & Comments ✓ Personalized v4.2 Thursday, July 12, 2012

52. Share pages with a personal note ✓ Mailing lists, too! Thursday, July 12, 2012

53. Personal Task List Likes Mention Comment Share Aggregate JIRA v4.3 Thursday, July 12, 2012

54. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notiﬁcations Measurement Thursday, July 12, 2012

55. Gathering Statistics marketplace.atlassian.com Thursday, July 12, 2012

56. Self-Query the System with SQL Thursday, July 12, 2012

57. Reward participation! Thursday, July 12, 2012

58. marketplace.atlassian.com Thursday, July 12, 2012

59. Now itʼs your turn! Thursday, July 12, 2012

60. Set measurable goals Measure todayʼs stickiness Implement ideas Measure again Thursday, July 12, 2012

61. Thank you! May all your wikis be sticky! Thursday, July 12, 2012

How Atlassian Makes Its Wiki Sticky

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