Street Fight Summit West Presentation by Unacast's Thomas Walle
•Download as PPTX, PDF•
1 like•488 views
Street Fight Summit West is the premier event for businesses working in local commerce, marketing, media, and technology, San Francisco, California, June 7, 2016.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Street Fight Summit West Presentation by Unacast's Thomas Walle
Similar to Street Fight Summit West Presentation by Unacast's Thomas Walle (20)
More from Street Fight
More from Street Fight (20)
Recently uploaded
Recently uploaded (20)
Street Fight Summit West Presentation by Unacast's Thomas Walle
- 1. THE PROXBOOK REPORT The State Of The Proximity Industry Q1 2016 Made by THOMAS WALLE CEO & CO-FOUNDER thomas.walle@unacast.com @thomaswalle
- 8. THE PROXBOOK REPORT The State Of The Proximity Industry Q1 2016 Made by
- 9. Proxbook is a service provided by Unacast CATEGORIES OF PROXIMITY SOLUTION PROVIDERS There are 5 categories of proximity companies Proximity Solution Providers can be divided into five main categories. See the Proximity Ecosystem on the next page for a detailed breakdown PSP CATEGORIES ON PROXBOOK 7% App 48% Platform 10% Hardware 4% Consulting 31% Platform & Hardware
- 10. Proxbook is a service provided by Unacast PROXIMITY TECHNOLOGY AND SOFTWARE Beacons are the most popular technology Analyzing customer behavior and proximity campaign results continue to be a high priority with 78% of new members prioritising data-driven marketing Beacon Services GPS/Geofencing Wi-Fi Services NFC Services Audio Services QR Code Services LED Services Magnetic Positioning TECHNOLOGY* 54% 28% 16% 16% 10% 95% 2% 2% % of total Proxbook members supporting a technology and software Q4 2015 Q1 2016
- 11. Proxbook is a service provided by Unacast PROXIMITY PRODUCTS AND SERVICES Companies go beyond push communication Companies are diversifying their product offerings as retailers explore opportunities beyond proximity push-notifications and coupons Mobile Communication Indoor Navigation Proximity Advertising Networks Online Retargeting Digital Signage Data Monetization PRODUCTS* 73% 51% 11% 34% 20% 5% +400% +33% +26% % of total Proxbook members supporting a technology and software Q4 2015 Q1 2016
- 12. Proxbook is a service provided by Unacast INDUSTRY VERTICALS* Retail has the biggest potential Retail is still the most popular industry vertical with 70% of Proximity Service Providers supporting services in this vertical, up from 68% in Q4 Retail Shopping Malls Hotels/Tourism Airports Stadium/Sports Cafe/Restaurant Museums Conference Concerts/Festivals Healthcare Cinema/Theatre Theme parks Transportation Automotive Banking Education Gas/Service Stations Logistics Real Estate 52% 50% 49% 47% 46% 44% 43% 37% 37% 37% 34% 33% 33% 28% 27% 27% 70% 65% % of total Proxbook members supporting a technology and software Q4 2015 Q1 2016 37%
- 13. Proxbook is a service provided by Unacast PROXIMITY SENSORS DEPLOYED GLOBALLY Industry growth is meeting expectations There are 4,988,500 beacons deployed by members of Proxbook, which is well aligned with ABI Research’s forecast of 8 million beacons by the end of 2016 and 400 million beacons deployed by 2020. SENSORS DEPLOYED GLOBALLY* Q2 2015 (+280%) (+52%) (+22%) Q3 2015 Q4 2015 Q1 2016
- 14. Proxbook is a service provided by Unacast BEACON STANDARDS Beacon engagement moves beyond apps The gap between Apple’s iBeacon and Google’s Eddystone is closing, as 45% of companies support Eddystone, up from 38% in Q4 POPULARITY OF DIFFERENT BEACON STANDARDS* Q4 2015 Q1 2016Q3 2015Q2 2015
- 15. Proxbook is a service provided by Unacast +100 RETAIL USE CASES
- 16. Proxbook is a service provided by Unacast RESULTS SUMMARY TECHNOLOGIES USED GEOGRAPH Y Over 60 retailers in New York participated in a campaign that aimed to increase footfall into brick & mortar stores by leveraging proximity data. Notify Nearby is a shopping app that helps users discover the inside scoop on their favorite brands. It relies heavily on user context, leveraging both their taste and location. When a user passes by a store offering brands they love, they can receive notifications about anything from new product lines to special offers in the vicinity. The initial results have been amazing, with 52% of passersby receiving a notification entering the stores. And at 67%, the notification engagement rate is six times more than average for push notifications. Notify Nearby started out in New York and is currently available across the US. NEW YORK CITY RETAIL USE CASE New York’s big retailers convert passersby to in-store visits BRANDS INVOLVED SOLUTIONS BY 60+ retailers in New York City Beacons Geofencing Notify Nearby United States 52% passersby converted into entering a store 28% made a purchase 67% engagement for notifications (six times more than the average for push notifications)
- 17. THOMAS WALLE CEO & CO-FOUNDER thomas.walle@unacast.com @thomaswalle
Editor's Notes
- Drive traffic from passersby
- VIRTUAL REALITY CHAT BOTS