In a presentation at Street Fight Summit West 2016, Freckle CEO Neil Sweeney lays out the "currency of local" in beacons, and talks through how Freckle provides this essential data for marketers.
2. FRECKLE HELPS BRANDS UNCOVER TRUE ATTRIBUTION
THROUGH THE USE OF SOFTWARE & BEACONS
INTRODUCTION
World’s Largest
Futures Market
Programmatic
RTB
Location & data company focused on attribution
and fine grain location
1. Presentation of the business and its ecosystem, technology, monetization path, competitive environment, market potential, (a big piece of this was already included in your presentation).
2. Three year financial outlook + historical (2015, 2016, 2017, 2018) with key drivers (revenues, key revenue drivers, cost structure, key cost drivers) - revenues / expenses / CAPEX / cash flow)
3. List of top partnership agreements and their respective economics
4. List of top customers and respective economics