Freckle offers brands a way to achieve accurate attribution using software and beacons, emphasizing the importance of data over hardware. The document highlights the limitations of inferred location data from bid stream and advocates for deterministic IDs for accurate attribution in the context of location-based marketing. Freckle's approach aims to address the challenges of measuring in-store traffic effectively.

1. FRECKLE:
MAPPING THE
PATH TO
PURCHASE

2. FRECKLE HELPS BRANDS UNCOVER TRUE ATTRIBUTION
THROUGH THE USE OF SOFTWARE & BEACONS
INTRODUCTION
World’s Largest
Futures Market
Programmatic
RTB
Location & data company focused on attribution
and fine grain location

4. THIS LACKS
SCALE

5. BORDERLINE
SPAM

6. #1. BEACONS ARE
NOT ABOUT ‘PUSH’

7. #2. THEY ARE NOT
ABOUT
HARDWARE

8. THEY ARE 100%
ABOUT DATA

9. FINE GRAIN
LOCATION

10. CLOSED LOOP
ATTRIBUTION

12. IDFA’S ARE
THE
NEW DIGITAL
CURRENCY
=

13. 3 FACTS

14. #1: $100b

15. Location = #1

16. #3: 70%

17. REAL DEVICES
REAL LOCATION
REAL PEOPLE

18. REAL
ATTRIBUTION

19. RTB

20. RTB
PROBABLISTIC ID

21. HOW MANY
PEOPLE DID
YOU
REALLY
DRIVE IN
STORE?

22. IF YOU ARE ACQUIRING (OR
BUYING) LOCATION FROM BID
STREAM DATA,
YOUR LOCATION IS
INFERRED AND INHERENTLY
FLAWED

23. PROBABLISTIC ID
?

24. DETERMINISTIC ID

25. FRECKLE:
THE
DETERMINSTIC ID
FOR ATTRIBUTION

26. THANK YOU NEIL SWEENEY
neil@freckleiot.com