The document summarizes key findings from the IAB Hungary Adex 2016 digital ad spend study. It provides data on Hungary's digital advertising market from 2013-2016, including total ad spend which grew 22% in 2016 to 68.4 billion HUF. It breaks down spending by format such as display, search, listing and email. Mobile ad spend saw strong 79% growth and now accounts for 30% of total digital spend. Global media players accounted for over 50% of digital ad spend for the first time.
IAB Europe European Video Ad Format Landscape InfographicIAB Europe
IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
IAB Europe European Video Ad Format Landscape InfographicIAB Europe
IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
The online advertising landscape in Europe 2013IAB Europe
IAB Europe's AdEx Benchmark is the definitive guide to the size and scale of European online advertising. Compiled by IHS Electronics and Media, AdEx Benchmark study collates advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers.
Figures in this report include aggregate display, search, classified, video and mobile advertising data regarding 25 IAB Europe countries. You can find data such as total ad spend (by category), market share, and growth. Country specific data is available as well, such as top 10 Internet Properties and top ad publishers.
Total online advertising spend in 2010 for the 25 countries included in the IAB Europe network reached €17.7 billion. The emerging markets saw the highest overall growth rates (Russia’s digital advertising grew by 37%, Turkey’s by 30%).
Hurriyet Internet Group is 5th largest online media property with about 50% reach in Turkey. Also, hurriyet.com.tr is Turkey's 3rd largest ad publisher. Turkish online ad spend is 13,9% of total ad spend, and it has 11th place in this respect, where England is #1 with 28,7%.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales has announced summer campaign
o The decision of the ITK to disconnect the TV measurements in ATO
Digital Market overview featuring recent changes and new Advertising possibilities
OOH, Print & Radio shown growth vs 2016
o World leader Out-of-Home Posterscope is now in Ukraine
Rating of media agencies in Ukraine in 2016
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o There will not be a complete transition from analogue to digital TV in Ukraine in 2017
Digital Market overview featuring recent changes and new Advertising possibilities
o Google announced location extensions for YouTube and in-store sales measurement for AdWords
OOH, Print & Radio shown growth vs 2016
o New rules in Out-of-Home placement in Kiev
Forecasts of inflation in 2017 by Kwendi Media Audit
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
The online advertising landscape in Europe 2013IAB Europe
IAB Europe's AdEx Benchmark is the definitive guide to the size and scale of European online advertising. Compiled by IHS Electronics and Media, AdEx Benchmark study collates advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers.
Figures in this report include aggregate display, search, classified, video and mobile advertising data regarding 25 IAB Europe countries. You can find data such as total ad spend (by category), market share, and growth. Country specific data is available as well, such as top 10 Internet Properties and top ad publishers.
Total online advertising spend in 2010 for the 25 countries included in the IAB Europe network reached €17.7 billion. The emerging markets saw the highest overall growth rates (Russia’s digital advertising grew by 37%, Turkey’s by 30%).
Hurriyet Internet Group is 5th largest online media property with about 50% reach in Turkey. Also, hurriyet.com.tr is Turkey's 3rd largest ad publisher. Turkish online ad spend is 13,9% of total ad spend, and it has 11th place in this respect, where England is #1 with 28,7%.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales has announced summer campaign
o The decision of the ITK to disconnect the TV measurements in ATO
Digital Market overview featuring recent changes and new Advertising possibilities
OOH, Print & Radio shown growth vs 2016
o World leader Out-of-Home Posterscope is now in Ukraine
Rating of media agencies in Ukraine in 2016
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o There will not be a complete transition from analogue to digital TV in Ukraine in 2017
Digital Market overview featuring recent changes and new Advertising possibilities
o Google announced location extensions for YouTube and in-store sales measurement for AdWords
OOH, Print & Radio shown growth vs 2016
o New rules in Out-of-Home placement in Kiev
Forecasts of inflation in 2017 by Kwendi Media Audit
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
How to Evaluate a Programmatic TV PlatformMediaPost
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
the report about designing of crcp pavement.
it helps to b,tech students in the final year of engineering.
the all the data about crcp is true and based on practical details.
Chandramohan lodha work hard for this report on crcp
The New Relevant | Media Hungary | Advertising & Digital Media | Tripylon MediaSirous Kavehercy
I gave this presentation at Media Hungary 2013 in Siofok on May 14th.
What does it mean to be “relevant”? We all have our own interpretations.
Media landscape has changed and with it our social behavior and perceptions of relevance.
This presentation discusses “The New Relevant” and presents a few case studies.
Special credits and thanks to:
www.Wefilm.nl
www.RTL.nl
www.C2B.nu
www.Froot.nl
www.WEBclusive.nl
www.klm.nl
www.DeCorrespondent.nl
www.lays.nl
------ Summary ---------------------------------------------------------------------------------------
As a company or brand, what do you do to be successful online?
SEO, SEA. apps, mobile websites, games. FB likes, and Twitter follower etc etc...?
Your audience doesn’t want channels, apps and websites, they want answers, they want service...
All communication will be irrelevant if there is no purpose.
Being "relevant" is more than just broadcasting information, it's about the ability to learn and the agility to adapt!
See the (R)Elephant!
Artigo: Liderança - fundamentação dos negócios brasileiros na dimensão de lid...Luzia Tetrault
Este estudo acadêmico apresenta como objetivo discorrer a respeito das bases que compõem a liderança no ambiente dos negócios brasileiros, avaliando seus conceitos e representatividade nas empresas, de modo que se compreenda a relação estabelecida entre a liderança e o mercado de trabalho, bem como os teores que explanem sobre relevância dos fundamentos da liderança no ambiente de mercado atual.
Digital ad spend in Europe increased by 11.9% in 2013 to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
3. IAB Adex
IAB (Interactive Advertising Bureau) Adex digital ad spend
reports are the industry benchmark numbers worldwide
IAB US publishes its Adex study since 1996
IAB Europe started to publish its Pan-European Adex study in
2006, IAB Hungary joined in 2008
Hungarian online ad spend data is available since 2000
(Hungarian Advertising Association’s Internet section), from
2008 digital ad spend data (online+mobile) by IAB Hungary
2
5. IAB Hungary Adex
Goal: providing thorough, accurate data about the Hungarian
digital ad spend
The study analyzes the net* digital ad spend
IAB Hungary Adex is the industry standard ad spend study,
having the following categories:
4
* This is equivalent to IAB Europe’s “gross” definition
** From 2015 onwards the mobile ad spend is a subsegment while Display and Search include mobile. This change doesn’t affect the total.
● Categories**
● Display
● Search
● Listing
● E-mail
● Subsegments
● Mobile
● Video
● Programmatic
6. IAB Hungary Adex structure
5
* From 2015 onwards the mobile ad spend is a subsegment while Display and Search include mobile. This change doesn’t affect the total.
display search listing email
mobil
video
programmatic
Key categories
Subsegments
8. Partners
7
IAB Hungary cooperated with PwC Hungary who collected
market data, estimations and conducted validation discussions.
Online Section of Hungarian Communication Agencies’
Association (MAKSZ) helped our work with providing
aggregated agency data.
10. IAB Hungary Adex 2016
methodology
9
Report is based on data supplied by companies and
estimations by experts
Display: data collection and estimation (for global players)
Search: estimation (for global players)
Listing: estimation
Email: data collection and estimation
Subsegments (mobile, video, automated): data collection and estimation (for global players)
12. Key takeaways
11
Strong, 22% growth
Mobile share is 27% within display
(85% of mobile ad spend goes to global players)
Programmatic spend surpassed 1 billion HUF
Local media players' market share of digital ad spend
below 50% for the first time
35. 34
Digital Ad Market 2013-2016
Key categories (YoY, share)
Net data
2013 spend 2014 spend 2015 spend 2016 spend
Change
2016/2015
Share
Display 18 149 mln HUF 20 962 mln HUF 23 243 mln HUF 28 967 mln HUF 25% 42%
Search 16 121 mln HUF 19 191 mln HUF 22 262 mln HUF 26 936 mln HUF 21% 39%
Listing 6 062 mln HUF 8 035 mln HUF 9 326 mln HUF 11 242 mln HUF 21% 16%
E-mail 824 mln HUF 1 246 mln HUF 1 341 mln HUF 1 239 mln HUF -8% 2%
Total 41 155 mln HUF 49 433 mln HUF 56 172 mln HUF 68 385 mln HUF 22% -
36. 35
Digital Ad Market 2013-2016
Subsegments (YoY, share)
Net data
2013 spend 2014 spend 2015 spend 2016 spend
Change
2016/2015
Share
Mobil 1 943 mln HUF 4 722 mln HUF 9 336 mln HUF 16 707 mln HUF 79% 24%
2013 spend 2014 spend 2015 spend 2016 spend
Change
2016/2015
Share
Total automated - mln HUF 4 388 mln HUF 6 325 mln HUF 9 053 mln HUF 43% 13%
Programmatic - mln HUF 85 mln HUF 580 mln HUF 1 028 mln HUF 77% 1,5%
RTB - mln HUF 85 mln HUF 513 mln HUF 944 mln HUF 84% 1,4%
2013 spend 2014 spend 2015 spend 2016 spend
Change
2016/2015
Share
Video spend 503 mln HUF 1 225 mln HUF 1 956 mln HUF 2 169 mln HUF 11% 3%
37. 36
Digital Ad Market 2013-2016
Listing subsegments (YoY, share)
Net data
2013 spend 2014 spend 2015 spend 2016 spend
Change
2016/2015
Share
Listing 6 062 mln HUF 8 035 mln HUF 9 326 mln HUF 11 242 mln HUF 21% 16%
1. Classifieds 3 917 mln HUF 5 550 mln HUF 6 513 mln HUF 7 739 mln HUF 19% 11%
Auto 643 mln HUF 812 mln HUF 949 mln HUF 1 123 mln HUF 18% 2%
Job 2 267 mln HUF 3 658 mln HUF 4 238 mln HUF 4 979 mln HUF 17% 7%
Real estate 1 007 mln HUF 1 080 mln HUF 1 327 mln HUF 1 638 mln HUF 23% 2%
2. Price comparison 1 280 mln HUF 1 738 mln HUF 1 933 mln HUF 2 262 mln HUF 17% 3%
3. Auction 590 mln HUF 472 mln HUF 400 mln HUF 541 mln HUF 35% 1%
4. General classifieds 275 mln HUF 275 mln HUF 480 mln HUF 700 mln HUF 46% 1%