Revolution or Evolution - social media adoption in BelgiumPieter De Wit
Revolution or evolution? How are Belgian companies picking up on social media?
Thanks to three consecutive years of research among Belgian communication professionals, Leads United can shine a light on the evolution of social media usage in Belgium. Based on this research, we have five advices for you to start
Crawl, Walk, Run, Fly: A Guided Approach to Personalization with Adobe Market...Perficient, Inc.
Marketing has evolved significantly over time – from the era of mass marketing to today where you can target individuals across millions of personal devices.
This guide will help you:
Understand the common challenges to personalization
Advance your marketing along the Personalization Spectrum
Learn the steps to implement your strategy
Understand Adobe Marketing Cloud solutions that will support the implementation
Get the full guide here: http://buff.ly/2fvVOUE
Content-Driven Commerce and its Impact on Digital TransformationPerficient, Inc.
Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond.
eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
In our webinar, our experts covered:
-The opportunities and benefits of blending content and commerce to optimize the customer experience
-How eCommerce platforms are evolving to enhance customer experience
-How to position your company to provide a compelling and integrated marketing and transactional customer experience
Cultivating Pharma Patient Relationships in the Digital EraPerficient, Inc.
Patients are more empowered than ever to be advocates for their own health, which has led to a dramatic shift in their expectations of pharmaceutical and medical device companies. Patients now expect these companies to provide them with the kind of personalized advice, support, and tools they used to only get from their physicians.
This shift has created a unique opportunity for life sciences organizations to develop a direct relationship with the consumers of their products. In this SlideShare, Param Singh, director of clinical operations solutions at Perficient, shows how organizations can use strategy, technology, and design to establish themselves as an integral part of a patient’s health.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Why 70% of IoT Projects Fail: How an Educational Marketing Strategy Can Ensur...Kelly Stark
Ever rolled out a product that no one bought? According to Forrester Research, 70% of roll-outs fail due to user adoption of new technologies like Internet of Things (IoT). In this presentation, Kelly Stark -- principal of Forward Vision Marketing and a marketing veteran in RFID and IoT technology -- will share her educational marketing approach and best practices in building marketing campaigns for smart products and services in wireless, RFID, IoT, IT, data centers and more. She will share a case study of how one company created hype and ensured a successful adoption.
Key Take-Aways:
Key barriers with marketing IoT technology
Psychology on how customers buy radical technology
Educational marketing approach to ensure successful adoption
From IoT Global Innovation Forum
Revolution or Evolution - social media adoption in BelgiumPieter De Wit
Revolution or evolution? How are Belgian companies picking up on social media?
Thanks to three consecutive years of research among Belgian communication professionals, Leads United can shine a light on the evolution of social media usage in Belgium. Based on this research, we have five advices for you to start
Crawl, Walk, Run, Fly: A Guided Approach to Personalization with Adobe Market...Perficient, Inc.
Marketing has evolved significantly over time – from the era of mass marketing to today where you can target individuals across millions of personal devices.
This guide will help you:
Understand the common challenges to personalization
Advance your marketing along the Personalization Spectrum
Learn the steps to implement your strategy
Understand Adobe Marketing Cloud solutions that will support the implementation
Get the full guide here: http://buff.ly/2fvVOUE
Content-Driven Commerce and its Impact on Digital TransformationPerficient, Inc.
Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond.
eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
In our webinar, our experts covered:
-The opportunities and benefits of blending content and commerce to optimize the customer experience
-How eCommerce platforms are evolving to enhance customer experience
-How to position your company to provide a compelling and integrated marketing and transactional customer experience
Cultivating Pharma Patient Relationships in the Digital EraPerficient, Inc.
Patients are more empowered than ever to be advocates for their own health, which has led to a dramatic shift in their expectations of pharmaceutical and medical device companies. Patients now expect these companies to provide them with the kind of personalized advice, support, and tools they used to only get from their physicians.
This shift has created a unique opportunity for life sciences organizations to develop a direct relationship with the consumers of their products. In this SlideShare, Param Singh, director of clinical operations solutions at Perficient, shows how organizations can use strategy, technology, and design to establish themselves as an integral part of a patient’s health.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Why 70% of IoT Projects Fail: How an Educational Marketing Strategy Can Ensur...Kelly Stark
Ever rolled out a product that no one bought? According to Forrester Research, 70% of roll-outs fail due to user adoption of new technologies like Internet of Things (IoT). In this presentation, Kelly Stark -- principal of Forward Vision Marketing and a marketing veteran in RFID and IoT technology -- will share her educational marketing approach and best practices in building marketing campaigns for smart products and services in wireless, RFID, IoT, IT, data centers and more. She will share a case study of how one company created hype and ensured a successful adoption.
Key Take-Aways:
Key barriers with marketing IoT technology
Psychology on how customers buy radical technology
Educational marketing approach to ensure successful adoption
From IoT Global Innovation Forum
This is a pitch deck of Webreife an information and learning platform for inexperienced internet users. Webreife refurbishs existing websites with target group relevant explanations.
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue
The University of Newcastle was proud innovation partner at DiG Festival.
I was tweeting on behalf of UON via Uni_Newcastle and this content was retweeted the most according to BrandWatch.
Sector Report: Social Media and the Automotive IndustryBrandwatch
If you do any work for or with car brands, this report is a must-read. More info: http://bit.ly/N5Fifc
Different industries and sectors are increasingly realising the opportunities that social media monitoring presents, and the automotive sector is no exception.
This study provides insight into what social media means for the automotive industry, including how its buyers behave online and what its businesses can do to capitalise on this.
This presentation on Specifying Crawls is part of the ARCOMEM training curriculum. Feel free to roam around or contact us on Twitter via @arcomem to learn more about ARCOMEM training on archiving Social Media.
Social Media Monitoring Tools - An Overview Stefan Betzold
This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.
This is a pitch deck of Webreife an information and learning platform for inexperienced internet users. Webreife refurbishs existing websites with target group relevant explanations.
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue
The University of Newcastle was proud innovation partner at DiG Festival.
I was tweeting on behalf of UON via Uni_Newcastle and this content was retweeted the most according to BrandWatch.
Sector Report: Social Media and the Automotive IndustryBrandwatch
If you do any work for or with car brands, this report is a must-read. More info: http://bit.ly/N5Fifc
Different industries and sectors are increasingly realising the opportunities that social media monitoring presents, and the automotive sector is no exception.
This study provides insight into what social media means for the automotive industry, including how its buyers behave online and what its businesses can do to capitalise on this.
This presentation on Specifying Crawls is part of the ARCOMEM training curriculum. Feel free to roam around or contact us on Twitter via @arcomem to learn more about ARCOMEM training on archiving Social Media.
Social Media Monitoring Tools - An Overview Stefan Betzold
This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.
The report offers elaborate profiles of two hundred forty two (242) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework to launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
Social Media Listening
with Visual Insights
Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media.
This is our story
Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool.
With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung.
In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market.
Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges.
YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category.
Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.
In this document you will find about the influencer marketing platform market trends, growth, and forecast. In recent times influencer marketing is getting popularity specially among medium and small sized organizations. This document highlight the growth and trends of influencer marketing platform and market research analysis of it by Delvens.
4. Brandwatch successfully service customers all across the globe from FTSE 100 companies to SMEs, helping them discover, understand and respond to the comments made about them by users across all forms of social media. Selected customers
7. Selected Customers BuzzLogic works with some of the world’s biggest agencies and brands across technology, media and entertainment, retail, fashion and CPG.