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Digital Hub - Network Rail Presentation 2014
The document discusses the importance of digital marketing strategies for Network Rail, focusing on outdoor hubs and social media engagement. It highlights key statistics about online shopping, market trends, and the growing use of mobile devices among consumers. The integrated approach aims to optimize marketing efforts and enhance brand visibility.
Digital Hub - Network Rail Presentation 2014
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- 2. BEGIN DISPLAY OUTDOOR HUB PROMOTEOPTIMISE ENDANALYSE SOCIAL MEDIA CONTENT MARKETING Online PR VIDEO MARKETING MOBILE MARKETING PARTNERS HIP CONVERT INTEGRATED APPROACH
- 3. MARKET ANALYSIS THE SIZEOF LOCAL MARKETS 61% million of brits shop online MARKET TRENDS 43% use search engines 85% purchased from a mobile 62% engage with Twitter & Facebook 49% own smart phones 5
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