IAB 2015 Advertising Spend Trends: Mobile, Search, Programmatic and Display
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Matt Bell, Head of Digital Strategy at MEC UK, reviews the IAB 2015 Digital Advertising Spend Trends - including Programmatic, Search, Display and Mobile - and looks to what's next for digital advertisers in 2016.
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It is also worth noting that whilst programmatic is most likely to be used for display and mobile campaigns, video is not far behind in terms of adoption. Indeed, programmatic video revenues increased by 155% in 2016 emphasising it as a key growth area.
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The average UK household now owns 7.4 internet-connected devices, with smartphones being the most common at 1.7 per household. People are spending increasing amounts of time online using their smartphones, with two-thirds of smartphone owners feeling anxious if they lost their phone. For UK businesses, news consumption is now primarily on mobile devices, and many consumers find visiting non-optimized websites frustrating. Mobile advertising spending is growing rapidly and now accounts for 27% of total digital advertising in the UK.
Future of Advertising Facebook is For Branding by Augustine Fou
Future of Advertising Facebook is For Branding by Augustine FouDr. Augustine Fou - Independent Ad Fraud Researcher
Facebook is for branding and has the enormous reach that brand advertisers are looking for. So it will start to erode branding dollars that used to go towards TV. Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
2020 digital trends and outlook for 2021 (Nigeria)
This document provides an overview of global and Nigerian digital trends in 2020 and an outlook for 2021. Some of the key points covered include:
- Mobile internet and social media usage grew significantly worldwide in 2020 due to COVID-19 lockdowns.
- Nigerian internet usage grew by over 2 million users in 2020 with over 85 million total users, most accessing the internet via mobile.
- Emerging trends for 2021 include increased usage of augmented reality, more balanced online demographics as older users join platforms, and the continued rise of e-commerce.
- The document recommends Nigerian businesses focus on strategies like search engine optimization, video marketing, and leveraging popular social and messaging platforms to engage customers in 2021.
The commercial influence of newsbrands
Benchmarketing’s Sally Dickerson reveals new findings on the power of newsbrands in the multimedia mix.
Canadian internet Advertising Revenue Survey
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Decoding Digital Impact in FMCG - Google & BCG Study 2017 - Deck.pdf
The document discusses the growing influence of digital media in India and its implications for FMCG companies. It notes that India's internet user base is expected to surpass 650 million by 2020. Time spent on digital media is now equal to time spent watching TV. Video, vernacular, and views content are growing significantly. Consumers are increasingly searching for solutions and recommendations in their local languages. Digitally influenced FMCG spending in India is projected to reach $45 billion by 2020, significantly more than e-commerce. However, FMCG companies have been slow to shift advertising budgets to digital. They need to develop new strategies and capabilities to leverage digital across the consumer journey.
Unit 2 Task 1 Annotations
Cineworld is looking to grow their business and had over 82 million cinema admissions in 2014. The document provides research on Cineworld's revenues, competitors like Netflix, and statistics on online TV and film viewing in the UK. This information would be useful for a proposal to Cineworld on providing an online option to watch films, as it establishes the viability of their business and the size of the online viewing market.
Internet Trends 2014 - Redesigned
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
McKinsey Global Media Report 2015
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Dutch Media Landscape 2018 by Publicis Spine
The document provides an overview of media trends in the Dutch media landscape in 2018. Some key points include:
- Linear TV viewing decreased 7% year-over-year to 138 minutes per day on average, while total TV time was 155 minutes.
- New social media players like TikTok are emerging while Google+ is shutting down. Instagram continues growing.
- Cinema visitor numbers stabilized after continual growth since 2007, with "Bohemian Rhapsody" becoming the most visited film in 20 years.
- The public broadcaster NPO gained market share to 41% despite a decline in spending, as commercial broadcasters make diverse investments.
Westminster e forum iab 11.11.14
Nick Stringer, Director of Regulatory Affairs IAB UK, presentation to Westminster eForum on 11 November 2014.
Dutch media landscape 2015 Q4 update by Starcom
The document provides an overview of key statistics and trends in the Dutch media landscape in Q4 2015. It finds that the Dutch population is aging and household income is rising after years of recession. TV claims the largest share of media spending, though online display advertising is growing rapidly through programmatic channels. Emerging trends include the rise of mobile, social media, and the internet of things.
Dutch Media Landscape 2015 Q1 update by Starcom
The document provides an overview of media consumption and advertising spending in the Netherlands. Some key points:
- Programmatic trading (automated digital ad buying) has grown rapidly and is expected to account for over 50% of digital display advertising by 2015. Mobile accounts for a growing share of programmatic spending.
- Total media spending in the Netherlands was down 8% in Q1 2015 compared to the previous year. FMCG, telecom, retail, and travel companies dominate advertising spending.
- Trends to watch include the growth of mobile, video, social media, and programmatic advertising, as well as the rise of new technologies like the Internet of Things. Consumers are increasingly media experiences across different devices
Digital advertising
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
The consumer in 2025 - Digital Futures 2025
•How consumers will – and won’t – change •What this will mean for the TMT value chain •Which businesses will thrive and why. Rob Gallagher, Director of Research - Media, Entertainment & Consumer, Ovum
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Digital Bridges Into a Physical Worlds; Food Chain Theory Revisited
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240611
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Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
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IAB 2015 Advertising Spend Trends: Mobile, Search, Programmatic and Display
- 2. DIGITAL HAS BEEN AN EXPECTATION FOR PEOPLE (AND MARKETING) FOR THE LAST 5 YEARS £3.9BnH1 2015 DIGITAL SPEND (+13% YoY) £574mH1 2015 SOCIAL SPEND (+51% YoY) £1BnH1 2015 MOBILE SPEND (+51% YoY) SOURCE: IAB / PwC UK Digital Adspend H1 2015; ‘Digital’ includes online, mobile and tablet
- 3. INCREASED CONVERSATIONS ABOUT AUDIENCE PLANNING (AND PROGRAMMATIC) HAVE DRIVEN ‘DISPLAY’ SPEND.. H1 2014 TOTAL DIGITAL SPEND 29% ‘DISPLAY’ H1 2015 TOTAL DIGITAL SPEND 33% ‘DISPLAY’ SOURCE: IAB / PwC UK Digital Adspend H1 2015
- 4. ... AT THE EXPENSE OF SEARCH. DISPLAY CAN TARGET ‘IN MARKET’ BEHAVIOUR AS WELL… H1 2014 TOTAL DIGITAL SPEND H1 2015 TOTAL DIGITAL SPEND 33% ‘DISPLAY’ 29% ‘DISPLAY’ 52% ‘PAID SEARCH’ 55% ‘PAID SEARCH’ SOURCE: IAB / PwC UK Digital Adspend H1 2015
- 5. ‘DISPLAY’ HAS THE CURRENT STORY OF ADBLOCKING AS A REALISTIC THREAT…. UK GOOGLE SEARCHES FOR ‘ADBLOCKER’
- 6. FOR THE FIRST TIME, NATIVE, SOCIAL AND VIDEO ARE OVER 50% OF ‘DISPLAY’ SPEND BUT THE INDUSTRY IS ALREADY MOVING AWAY FROM BANNERS AND BUTTONS… SOURCE: IAB / PwC UK Digital Adspend reports BANNERS AS A % OF ‘MOBILE DISPLAY’ SPENDING VIDEO ADVERTISING AS A % OF ‘MOBILE DISPLAY’ SPEND CONTENT + NATIVE ADVERTISING (INC: BANNERS IN SOCIAL) AS A % OF ‘MOBILE DISPLAY’ SPEND
- 7. IN MOBILE THE PACE TOWARDS CONTENT, SOCIAL AND VIDEO HAS BEEN FASTER BANNERS AS A % OF ‘MOBILE DISPLAY’ SPENDING CONTENT + NATIVE ADVERTISING (INC: BANNERS IN SOCIAL) AS A % OF ‘MOBILE DISPLAY’ SPEND VIDEO ADVERTISING AS A % OF ‘MOBILE DISPLAY’ SPEND
- 8. SPENDING TRENDS POINT TO THE NEED FOR BALANCE IN 2016: BRANDS WILL BALANCE SHARE OF VOICE IN ‘SIGNAL’ BASED PLANNING WITH SHARE OF ATTENTION IN ‘BRAND BUILDING’ STORIES