As growth continues with geo-location targeting and visitation attribution through mobile devices, MapQuest looks to take advantage of its mapping and locations services combined with its unique user behaviors it obtains – where are they planning to go (a.k.a. routes and local search) and refined location data (includes speed, bearing, altitude with granular lat/long). This creates unique and dynamic opportunities in the marketplace in location based-advertising and local market intelligence.

1. From Here to There and
Everywhere in Between

2. Who’s MapQuesting it?

3. Not Your Dad’s MapQuest
Redesigned and updated maps
and map styling
Enhancements to our Find
Places feature
Compare allowing users to view
and sort through multiple modes
of transportation
Integration nationwide with Uber
and car2go

4. MapQuest+Developer
AllYour GeoSpatial Needs.
One Subscription.
MapQuest serves clients in 6 main
areas of location-based solutions in one
easy-to-use self-service platform.
ROUTING
Robust routing
APIs, matrices, and
spatial services
GEOCODING
Industry-leading
solutions driven
by accuracy
MAPS
Customizable,
solutions-based
map APIs
SEARCH
Sophisticated, location-
based search
DATA
Easily upload and
store custom
geospatial datasets
TRAFFIC API
Traffic flow. Incidents,
and construction
information.

5. AOL INC. PRIVILEGED & CONFIDENTIAL
Coming Soon: New Mapstyles
MapQuest + Developer API Solution Stack: Map Styles

6. MAPPING &
TRAFFIC SOLUTIONS
Data provider for real-time traffic &
mapping providers’ products
DATA
SOLUTIONS
Data licensing offering that complements
and/or enhances clients’ existing location
data
LOCATION
ANALYTICS
Provide insights leveraging MQ’s
behavioral data to help provide insights &
recommendations to solve client’s needs
ADVERTISING
SOLUTIONS
Ranging from Location-Driven Targeting to
Ad Effectiveness to Data Decoration
Provide best-in-class location-based intelligence solutions that leverage unique
location data on user behavior & platforms to any business
Vision

7. Household
MapQuest + Location Data
Ecosystem
Non-Household
Consumer
NeighborhoodEnterprise
POIs
Search & Routes
Location
OTA & Business
Listings
Mapping & Traffic
Location Intelligence
Advertising
Sources Key
Behaviors
User Level Value Generation+ + =

8. LA ATL CHI
USA
DC PHI MHTN
Baltimore, MD 8-9AM
With 17MM+ Mobile Web & App Users, collecting location data every sec (up to 850MM data
points per day), MapQuest understands where users go from here to there and everywhere
in between.
MapQuest + Location:
Unique First GPS Location Data

9. Home Depot
Purple: routes starting from Home Depot
Blue: routes ending at Home Depot
Users movement from/to a Home Depot Users movement from/to IHG Hotels
MapQuest + Location:
Understanding Patterns
With our precise location data along with how often we collect it, MapQuest is able to show how users
are coming from and going to various POIs.

10. Trips (Average Speed) Dwell (Speed < 5 miles per hour)
Location: Tyson’s Corner Area Location: Tyson’s Corner Area
MapQuest + Location:
Understanding Dwell
Leveraging the speed data we collect (GPS and lat/long) coupled with our road segments data,
we can determine whether someone is actually visiting a location or just sitting in traffic.

11. TrafficVisits
POINon-POI
Stop and Go
Stop and Dwell
All Dwell Classified
MapQuest + Location:
Dwell Classification Matrix

12. MapQuest + Location:
Visitation Insights
Leveraging our eAddressable dBase along with 3rd Party data sources, MapQuest can give
insights on the types of people visiting a specific location along with other related interest.

13. MapQuest’s Location Decoration Service (Q4 2015)
No Geocoder? No POI database? No GIS Engineers and Data Scientist? No problem! Our
location decoration service raw location data and turns it into insightful location intelligence.

14. Retail Case Study

15. 100
155
168
Average Black Friday
Weekend
(Thurs-Sunday)
Black Friday
(Thurs-Friday)
Local Routes to Retail
Index
November
Mobile & Tablet Users
comScore Mobile Metrix
% of Total
Users
Nov Oct D ppt
Female 67% 59% 8ppt
Female 35+ 40% 33% 7ppt
Affluent 36% 34% 2ppt
Female 35+ &
HHI $60K+ 33% 27% 5ppt
Female
Affluent 24% 19% 5ppt
2.2
1.0
0.7
3.5
2.9
4.5
Desktop/Tablet Mobile Web/App
Retail Searches (Ms)
November
Mall, Shopping
Centers, Outlets
Retail Focus
Sources: comScore Mobile Metrix, MapQuest Internal
Retail:
Holiday Shopping Season Behavior

16. Sources: MapQuest Internal, Spearman Correlation (80% or higher)
Retail:
Holiday Shopping Season Correlation Analysis
To help identify opportunities between different types of retail, we can see potential opportunities based
on visitation behavior that can be leveraged for retail marketing/advertising purposes.

17. Retail & Auto: Holiday Shopping Season
Visitation data can tell us a lot about consumers buying habits/brand preferences not just
between retailers but also between retailers and auto dealers (for example.)