Executive personal brand activation overview focused on understanding the challenges, sharing recommendations and summarizing the program.
The social moment: The moment you realize that social media is mainstream and integral to your future success.
This document discusses top questions about social media marketing and provides guidance on getting started with social media. It outlines the history of social media from 1979 to present day and gives tips on creating engaging content, measuring results, and integrating social media activities. The document recommends setting a review schedule, business objectives, and metrics when creating a social media business plan.
This document discusses content marketing and social media marketing. It begins with introducing the presenter and their background. It then covers topics like the challenges of 2012, the stages of the social media ROI cycle, what content marketing is, the three E's of content development, and a 14 step social media marketing plan. It emphasizes transforming social media into social business and measuring the ROI of social media strategies. The overall message is how to develop an effective content and social media marketing plan.
The document provides tips and guidelines for advocacy through social media campaigns. It outlines dos and don'ts for social media campaigns, including setting clear goals, engaging the community, listening to feedback, and being authentic. It also gives tips for designing effective social media campaigns, such as setting goals, offering incentives, using various social media tools, and promoting both online and offline. Finally, it provides an exercise to create social media accounts and pages for an initiative and link them together.
This document provides an agenda and discussion topics for a Social Media Monthly meeting. The agenda includes guidelines for social media accounts, workshop ideas, a discussion on what attendees want from the monthly meetings, potential names for the group, social media management tools, and a discussion on whether social media should be taught as a degree. Some of the workshop ideas are on Hootsuite, Facebook insights, content channeling, and Instagram. Potential group names discussed are Social Media Managers, FIU Social Media, Socializers, Social Media Communicators, and Social Media Pizza Eaters.
Build a social employee advocacy program, presented by Jason SpencerSocialMedia.org
In his Brands-Only Summit presentation, Humana's Jason Spencer teaches a class on building a social employee advocacy program.
He covers developing, launching, and maintaining an effective program to empower employees as ambassadors in social media.
This document provides guidance on integrating social media marketing tools and platforms like LinkedIn, Twitter, Facebook, and Foursquare into a 2012 marketing plan to help customers. It recommends focusing on developing a social media strategy with goals, content planning, engagement, listening, and measurement. Additionally, it suggests discussing the plan with customers to gauge interest, identify how they would use social media, help coordinate events, and assist with implementing the strategy to help customers expand their reach.
The document provides instructions for a five slide presentation on a social media product launch strategy. It asks students to outline the company and differentiated product on slide 1, recommend a social media strategy for pre-launch, launch date, and post-launch periods on slides 2-3, choose a primary social media tool to use on slide 4 and justify the selection, and cite the inspiration and a company model for the strategy on slide 5, requiring the product to be business-to-business focused. The assignment is due on April 23rd and those wanting a grade must email their presentation to the provided address or post it on SlideShare, with some selected at random to present.
The document provides tips for developing a social media plan, including defining roles and goals for different platforms, conducting a social media audit, scheduling content in advance, and creating a social media policy to guide responses to posts. It suggests sharing information about projects, supporters, events, photos and videos, donations, and contests to engage audiences while saving time through tools like Hootsuite and delegating tasks.
This document discusses top questions about social media marketing and provides guidance on getting started with social media. It outlines the history of social media from 1979 to present day and gives tips on creating engaging content, measuring results, and integrating social media activities. The document recommends setting a review schedule, business objectives, and metrics when creating a social media business plan.
This document discusses content marketing and social media marketing. It begins with introducing the presenter and their background. It then covers topics like the challenges of 2012, the stages of the social media ROI cycle, what content marketing is, the three E's of content development, and a 14 step social media marketing plan. It emphasizes transforming social media into social business and measuring the ROI of social media strategies. The overall message is how to develop an effective content and social media marketing plan.
The document provides tips and guidelines for advocacy through social media campaigns. It outlines dos and don'ts for social media campaigns, including setting clear goals, engaging the community, listening to feedback, and being authentic. It also gives tips for designing effective social media campaigns, such as setting goals, offering incentives, using various social media tools, and promoting both online and offline. Finally, it provides an exercise to create social media accounts and pages for an initiative and link them together.
This document provides an agenda and discussion topics for a Social Media Monthly meeting. The agenda includes guidelines for social media accounts, workshop ideas, a discussion on what attendees want from the monthly meetings, potential names for the group, social media management tools, and a discussion on whether social media should be taught as a degree. Some of the workshop ideas are on Hootsuite, Facebook insights, content channeling, and Instagram. Potential group names discussed are Social Media Managers, FIU Social Media, Socializers, Social Media Communicators, and Social Media Pizza Eaters.
Build a social employee advocacy program, presented by Jason SpencerSocialMedia.org
In his Brands-Only Summit presentation, Humana's Jason Spencer teaches a class on building a social employee advocacy program.
He covers developing, launching, and maintaining an effective program to empower employees as ambassadors in social media.
This document provides guidance on integrating social media marketing tools and platforms like LinkedIn, Twitter, Facebook, and Foursquare into a 2012 marketing plan to help customers. It recommends focusing on developing a social media strategy with goals, content planning, engagement, listening, and measurement. Additionally, it suggests discussing the plan with customers to gauge interest, identify how they would use social media, help coordinate events, and assist with implementing the strategy to help customers expand their reach.
The document provides instructions for a five slide presentation on a social media product launch strategy. It asks students to outline the company and differentiated product on slide 1, recommend a social media strategy for pre-launch, launch date, and post-launch periods on slides 2-3, choose a primary social media tool to use on slide 4 and justify the selection, and cite the inspiration and a company model for the strategy on slide 5, requiring the product to be business-to-business focused. The assignment is due on April 23rd and those wanting a grade must email their presentation to the provided address or post it on SlideShare, with some selected at random to present.
The document provides tips for developing a social media plan, including defining roles and goals for different platforms, conducting a social media audit, scheduling content in advance, and creating a social media policy to guide responses to posts. It suggests sharing information about projects, supporters, events, photos and videos, donations, and contests to engage audiences while saving time through tools like Hootsuite and delegating tasks.
BCHRMA Social Media = Branding, Engagement & Relationship BuildingMarc Smith
A presentation I made to the BC Human Resource Managers Association.
I talked about how to use Social Media to help with Branding, Engagement & relationship Building from the HR dept perspective
This document outlines how different departments within a company can utilize social media for engagement. The sales department can search social media to understand customer sentiment and engage customers. Product management can use social media as a focus group to gather feedback on new products. The support team can monitor social media to respond to customer comments in real time, address issues, and provide a personal touch to customer interactions.
This document provides an overview of using social media effectively for business purposes. It discusses choosing the right social media platforms based on audience characteristics like age and interests. Content is key, and the document provides tips for developing a content strategy like focusing on topics of interest to different investor types and using a content calendar. Automation tools can help efficiently create and distribute content across multiple platforms while tracking engagement metrics. The overall message is that social media is about building relationships and adding value through high-quality, consistently-posted content.
Manage paid social, presented by Brandon RhotenSocialMedia.org
In his Brands-Only Summit presentation, Wendy's International's Brandon Rhoten teaches a class on managing paid social.
He explains how to make the most of your paid social efforts, focusing on which platforms, tools, and vendors work best for your brand.
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...Fletcher Prince
An editorial calendar is a tool used to plan, schedule, and manage content across various media like blogs, podcasts, social media updates, emails and more. It helps organize efforts, ensure a steady flow of content, and keep stakeholders and teams on the same page. While not everything can be planned for, editorial calendars provide benefits like increased sales, donations, or brand awareness by strategically promoting expertise and addressing goals. The process involves brainstorming content ideas, selecting appropriate channels, and scheduling posts over weeks or months using tools like Google Calendar or Word documents. Timing, relevant information for audiences, and an 80/20 focus on quality are also important to consider.
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
Lexus launched the IS F sports saloon to enter the lucrative luxury sports market dominated by BMW, Mercedes, and Audi. They faced challenges of credibility without inherent sports DNA and perceptions of being conservative. The launch event targeted dealers, high-end prospects aged 40, and media outlets through a direct marketing campaign exclusively using mail. An invitation was sent with a leather box containing steel balls to hint at the car's performance in a tongue-in-cheek way. The launch was a success with full attendance over three days, seven national media articles, and positive financial returns.
Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.
This document outlines a marketing campaign strategy to help bring the Lexus brand back to the Japanese market. It analyzes Lexus' current position as a luxury brand known for hybrid technology and high-end services. The strategy proposes redesigning Lexus' image in Japan through an integrated advertising campaign focused on their hybrid technology and environmental friendliness. The campaign will use new media to create entertaining content, build brand awareness, and position Lexus as a brand that allows drivers to feel unique and inspire others. It includes objectives, target audiences, messaging, and an evaluation plan to monitor the campaign's success in reinvolving Lexus emotionally with Japanese consumers.
the roadshow is aimed to distinctly communicate new BMW 'Efficient Dynamics' concept and will take place in 9 major cities in Russia.
we planned this event to be highly mobile and inventive itself
The document discusses Toyota's efforts in personalized and targeted communications. It describes experiments with interactive digital video recordings and touchscreen devices to generate automotive leads. Scoring models are used to segment leads by purchase likelihood, and personalized communications are tailored for each segment. The goal is to transition buyers to dealers quickly, cultivate incubators, and increase brand advocacy over the long term through one-to-one outreach tailored for each customer's media preferences and lifecycle stage. The key is leveraging changing technologies to improve relevance while testing incremental improvements.
The document proposes a customer loyalty program for Chevrolet car services in India. It outlines objectives to gain customer satisfaction, loyalty through quality after-sales service. The program would allow customers to customize their car's appearance without affecting warranty. Key elements discussed include types of loyalty programs, ensuring customer loyalty through design, operations, technology, and addressing common questions about loyalty programs and their advantages in encouraging repeat purchases and disadvantages like financial costs.
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Basic Understanding Corporate Communication and Content King A. Wellington
This document outlines an overview of corporate communication and public relations. It contains three sections. Section 1 discusses fundamentals of corporate communication, basic ethics and skills needed, and considerations for starting a career in public relations. Section 2 focuses on creating compelling content, including types like infographics and interactive content, as well as planning social media strategy, using a content calendar and tools. It also discusses using storytelling and innovation. Section 3 describes a PR and reputation management diploma program that covers trends, reputation, stakeholder engagement, risk management and communications campaigns.
Grow Your Business with Social Media MarketingKiKi L'Italien
This document discusses how to grow a business using social media marketing. It identifies key trends in social media in 2016 including the importance of video and live video. It also outlines how to assess an organization's online presence, create social media goals and a game plan using techniques like the POST methodology and lean startup methodology. The document emphasizes that social media marketing requires an integrated approach including search engine optimization, content strategy and social media optimization.
BCHRMA Social Media = Branding, Engagement & Relationship BuildingMarc Smith
A presentation I made to the BC Human Resource Managers Association.
I talked about how to use Social Media to help with Branding, Engagement & relationship Building from the HR dept perspective
This document outlines how different departments within a company can utilize social media for engagement. The sales department can search social media to understand customer sentiment and engage customers. Product management can use social media as a focus group to gather feedback on new products. The support team can monitor social media to respond to customer comments in real time, address issues, and provide a personal touch to customer interactions.
This document provides an overview of using social media effectively for business purposes. It discusses choosing the right social media platforms based on audience characteristics like age and interests. Content is key, and the document provides tips for developing a content strategy like focusing on topics of interest to different investor types and using a content calendar. Automation tools can help efficiently create and distribute content across multiple platforms while tracking engagement metrics. The overall message is that social media is about building relationships and adding value through high-quality, consistently-posted content.
Manage paid social, presented by Brandon RhotenSocialMedia.org
In his Brands-Only Summit presentation, Wendy's International's Brandon Rhoten teaches a class on managing paid social.
He explains how to make the most of your paid social efforts, focusing on which platforms, tools, and vendors work best for your brand.
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...Fletcher Prince
An editorial calendar is a tool used to plan, schedule, and manage content across various media like blogs, podcasts, social media updates, emails and more. It helps organize efforts, ensure a steady flow of content, and keep stakeholders and teams on the same page. While not everything can be planned for, editorial calendars provide benefits like increased sales, donations, or brand awareness by strategically promoting expertise and addressing goals. The process involves brainstorming content ideas, selecting appropriate channels, and scheduling posts over weeks or months using tools like Google Calendar or Word documents. Timing, relevant information for audiences, and an 80/20 focus on quality are also important to consider.
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
Lexus launched the IS F sports saloon to enter the lucrative luxury sports market dominated by BMW, Mercedes, and Audi. They faced challenges of credibility without inherent sports DNA and perceptions of being conservative. The launch event targeted dealers, high-end prospects aged 40, and media outlets through a direct marketing campaign exclusively using mail. An invitation was sent with a leather box containing steel balls to hint at the car's performance in a tongue-in-cheek way. The launch was a success with full attendance over three days, seven national media articles, and positive financial returns.
Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.
This document outlines a marketing campaign strategy to help bring the Lexus brand back to the Japanese market. It analyzes Lexus' current position as a luxury brand known for hybrid technology and high-end services. The strategy proposes redesigning Lexus' image in Japan through an integrated advertising campaign focused on their hybrid technology and environmental friendliness. The campaign will use new media to create entertaining content, build brand awareness, and position Lexus as a brand that allows drivers to feel unique and inspire others. It includes objectives, target audiences, messaging, and an evaluation plan to monitor the campaign's success in reinvolving Lexus emotionally with Japanese consumers.
the roadshow is aimed to distinctly communicate new BMW 'Efficient Dynamics' concept and will take place in 9 major cities in Russia.
we planned this event to be highly mobile and inventive itself
The document discusses Toyota's efforts in personalized and targeted communications. It describes experiments with interactive digital video recordings and touchscreen devices to generate automotive leads. Scoring models are used to segment leads by purchase likelihood, and personalized communications are tailored for each segment. The goal is to transition buyers to dealers quickly, cultivate incubators, and increase brand advocacy over the long term through one-to-one outreach tailored for each customer's media preferences and lifecycle stage. The key is leveraging changing technologies to improve relevance while testing incremental improvements.
The document proposes a customer loyalty program for Chevrolet car services in India. It outlines objectives to gain customer satisfaction, loyalty through quality after-sales service. The program would allow customers to customize their car's appearance without affecting warranty. Key elements discussed include types of loyalty programs, ensuring customer loyalty through design, operations, technology, and addressing common questions about loyalty programs and their advantages in encouraging repeat purchases and disadvantages like financial costs.
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Basic Understanding Corporate Communication and Content King A. Wellington
This document outlines an overview of corporate communication and public relations. It contains three sections. Section 1 discusses fundamentals of corporate communication, basic ethics and skills needed, and considerations for starting a career in public relations. Section 2 focuses on creating compelling content, including types like infographics and interactive content, as well as planning social media strategy, using a content calendar and tools. It also discusses using storytelling and innovation. Section 3 describes a PR and reputation management diploma program that covers trends, reputation, stakeholder engagement, risk management and communications campaigns.
Grow Your Business with Social Media MarketingKiKi L'Italien
This document discusses how to grow a business using social media marketing. It identifies key trends in social media in 2016 including the importance of video and live video. It also outlines how to assess an organization's online presence, create social media goals and a game plan using techniques like the POST methodology and lean startup methodology. The document emphasizes that social media marketing requires an integrated approach including search engine optimization, content strategy and social media optimization.
If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
This document provides an overview of social media for business students. It defines social media and explains why companies need a presence in social media spaces. The main purposes of social media for businesses are identified as customer service, marketing, branding, public relations, sales, and recruiting. The presentation outlines best practices for establishing a social media presence and dividing social media roles within a company. Specific guidelines are provided for common social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn.
This document discusses best practices for building an employee advocacy program on LinkedIn. It recommends selecting champions who are influential internally, defining program goals and guidelines, providing training to champions on social media and personal branding, offering tools and resources to make participation easy, and promoting champions' activities both internally and externally. It also includes tips for creating a social media policy and guidelines for personal and corporate social media use. The overall goal is to empower employees to become advocates for the company brand in a way that strengthens engagement and trust.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
This document discusses the role and benefits of social media networking for businesses. It begins by introducing social media marketing and its objectives. It then outlines the key benefits of social media networking for businesses, including customer engagement, higher search engine rankings, increased traffic, brand building, and low-cost marketing. The document also discusses how marketers are using social media for activities like product launches, market research, branding, advertising, and customer loyalty. It provides objectives for a study on social media networking in Indian businesses. Finally, it presents data on the state of social media in India and how businesses are utilizing various social media tools.
LEADERSHIP PERSONAL MARKETING AND BRANDING FOR CAREER DEVELOPMENT.pptxdennislukaaya2
This document discusses leadership, personal branding, and career development. It covers key topics such as:
- The importance of leadership skills like goal setting, motivation, and developing teamwork.
- Personal branding involves managing the impressions others have of you in order to differentiate yourself and maximize career potential.
- Career development is an ongoing process that involves self-assessment, exploring career paths, setting goals, acquiring skills through training, and performing tasks to progress in one's career.
- Social media can be leveraged to strengthen a personal brand by engaging with the right target audience on relevant platforms and establishing value through consistent, high-quality content and engagement.
Socialmediamarketingstrategy digital marketing-paathshalaSimplilearn
The document outlines a 5-step process for developing an effective social media strategy: 1) Conduct a situational analysis to understand your audience and resources. 2) Set goals based on engagement metrics. 3) Choose appropriate social media channels to align with goals. 4) Create SMART objectives that are specific, measurable, achievable, relevant and time-bound. 5) Develop tactical content like blogs, videos and infographics to share across channels and measure performance against objectives.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
This document provides a quick guide to using social media for sales through the ILC (Identify, Listen, Create) model. It outlines how to use tools to identify problems and initiatives at target organizations, listen by tracking mentions and sentiment, and create engagement through existing contacts and shared channels. While sales reps are busy with existing responsibilities, integrating social media activities can help achieve targets by prospecting for new opportunities. The guidance is based on the author's 25 years of sales and marketing experience in Ireland and the UK.
This document outlines the process and goals for developing content strategies for sections within the Meld digital media organization. It discusses defining communities of interest, unique talking points, content creation processes, and metrics for measuring success. The overall goal is for volunteer teams to work together to develop content strategies for their assigned sections, present them to supervising editors, and continue refining their approaches through ongoing conversations.
Overview of Employee Advocacy for B2B from ProfitectureRobin Scharpf
The document discusses how social media training can empower employees to become brand ambassadors. It notes that 50-70% of B2B purchasing decisions are made before contacting vendors, so employees who actively engage on social media can influence potential customers. Research shows that socially engaged companies see benefits like increased sales leads, attracting talent, and employees feeling more optimistic. The document outlines social media training programs for employees, from introductory courses to more advanced skills like social selling, blogging, and using video. The goal is to help employees build social authority and drive opportunities for their company through social engagement.
Introduction to Social Media for Financial ProfessionalsAdvisorDeck
This deck is part of a webinar. In that webinar ( http://www.youtube.com/watch?v=1P36ZBPXS6Q ), we discuss how social media relates to your registered rep or financial advising business and how you can best utilize AdvisorDeck’s social media features to build your online presence and engage with potential customers as a financial professional.
Topics covered include:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign
- Cultural differences between Twitter, Facebook and LinkedIn
- Sample recommended social media schedule
- FINRA compliance issues to consider
Recently added AdvisorDeck social media features will also be covered:
- Ability to post to individual social media networks without updating your blog
- View a record of all posts published by all members of the team
- Posts Overview now includes posts to a single social network by a particular individual
We discuss functionality, sample use cases and more! Whether you’re a complete novice or just recently diving into the wonderful world of social media, this webinar is for you.
Similar to Personal Brand Activation Program For Executive Leaders (20)
Organizations have been collecting, storing, and accessing data from the beginning of computerization. Insights gained from analyzing the data enable them to identify new opportunities, improve core processes, enable continuous learning and differentiation, remain competitive, and thrive in an increasingly challenging business environment.
The well-established data architecture, consisting of a data warehouse, fed from multiple operational data stores, and fronted by BI tools, has served most organizations well. However, over the last two decades, with the explosion of internet-scale data, and the advent of new approaches to data and computational processing, this tried-and-true data architecture has come under strain, and has created both challenges and opportunities for organizations.
In this green paper, we will discuss modern approaches to data architecture that have evolved to address these challenges and provide a framework for companies to build a data architecture and better adapt to increasing demands of the modern business environment. This discussion of data architecture will be tied to the Data Maturity Journey introduced in EQengineered’s June 2021 green paper on Data Modernization.
Building an Effective Data & Analytics Operating Model A Data Modernization G...Mark Hewitt
This is the age of analytics—information resulting from the systematic analysis of data.
Insights gained from applying data and analytics to business allows large and small organizations across diverse industries—be it healthcare, retail, manufacturing, financial, or others—to identify new opportunities, improve core processes, enable continuous learning and differentiation, remain competitive, and thrive in an increasingly challenging business environment.
The key to building a data-driven practice is a Data and Analytics Operating Model (D&AOM) which enables the organization to establish standards for data governance, controls for data flows (both within and outside the organization), and adoption of appropriate technological innovations.
Success measures of a data initiative may include:
• Creating a competitive advantage by fulfilling unmet needs,
• Driving adoption and engagement of the digital experience platform (DXP),
• Delivering industry standard data and metrics, and
• Reducing the lift on service teams.
This green paper lays out the framework for building and customizing an effective data and analytics operating model.
Microsoft Partner | Application IntegrationMark Hewitt
This company has delivered over $9 million in application integration consulting across 25 enterprise engagements over the past 15 years. They have a team of 21 consultants with an average of 15 years of technical experience each who complete engagements in an average of 6 months. They have a 100% client retention and repeat business rate with their enterprise customers and values of integrity, transparency, reliability and trust.
Embrace Modular Technology and Agile Process to Deliver Business ImpactMark Hewitt
- Is your enterprise technology built in a modular way?
- Can you modify or replace a component without affecting other parts of the technology architecture?
- Is your technology platform built with plug and play elements to allow for rapid change and adaptation to business and customer forces?
- Do you employ Agile processes to make calculated changes incrementally?
Technology architecture and implementation governed by a coherent platform strategy that prioritizes flexibility and component and service independence will deliver business impact.
In this paper, we articulate technology platform and architecture requirements to support modern ways of delivering iterative value, increasing the velocity, productivity, and performance of the organization, and reducing product and service time to market.
Personal Branding | Visionocity MagazineMark Hewitt
Participation in social media is no longer optional if you plan to remain relevant - now is the time to onboard your individual brand on social media.
Focusing on creating a brand presence, optimizing your profiles, growing and deepening your network and converting interactions fluidly between online and offline channels will lead to unprecedented levels of communication.
Socially Savvy’s 21st Century Outplacement Program assists employees to successfully negotiate unplanned career transitions armed with a modern job search skill set and helps companies provide essential support services when layoffs or furloughs occur.
Modernizing the Enterprise Monolith: EQengineered Consulting Green PaperMark Hewitt
Are you an enterprise that recognizes the business liability inherent in the monolithic or otherwise dated enterprise software applications you have built? Does your technology represent an impediment to the needed agility and flexibility required to meet the needs of today’s business environment?
Historically, enterprise software development focused on an approach that incorporated all functionality into a single process, and replicated it across servers as additional capacity was required. Today, these large applications have become bloated and unmanageable as new features and functionality are added. And, as small changes are made to existing functionality, the requirements to update and redeploy the server-side application becomes an intractable juggernaut.
Forward-thinking organizations like Amazon and Netflix led the way toward agile processes, deconstructed software stacks, and efficient APIs. Both large and small organizations serious about embracing modern practices have followed by decoupling the front and back end of their enterprise applications, employing microservices and cloud technologies, and adopting agile methodologies. These very steps can serve to highlight additional technical deficits in old solutions and codebases, which in turn become stumbling blocks to modern development practices.
As these technology trends continue to evolve, how can your company keep pace and remain viable?
In this green paper, we discuss how CIOs, CTOs, and VPs of Engineering can lead the needed modernization with their counterparts in marketing and the business to ensure that their organizations remain competitive in today’s customer-driven and technology-led economy.
Key questions addressed include:
• Why is technical modernization vital for the business?
• What types of modernization projects are there?
• How does modernization fit into your organization?
Social Media: Employability Skills for the 21st CenturyMark Hewitt
Today’s employment market demands a currency of technical skills that necessitates adherence to continued learning and professional development. Helping students embrace this notion, with skills like social media, will assist to propel them forward as lifelong learners. By acquiring a personal accountability for their learning, students will remain relevant and ready to face the 21st century job market, long beyond their secondary education.
How to Effectively Use Social Media in Your CPA Practice Mark Hewitt
Social CPAs are perceived as innovative and have a positive impact on their firm or organization's information sharing and reputation.
Social CPAs put a face on and create a voice for their firm or organization by delivering thought leadership and effective employee and customer communications.
How to Effectively Use Social Media in Your Law PracticeMark Hewitt
Social attorneys are perceived as innovative and have a positive impact on their firm or organization's information sharing and reputation.
Social attorneys put a face on and create a voice for their firm or organization by delivering thought leadership and effective employee and customer communications.
Social Business and Personal Brand Building for Your Law FirmMark Hewitt
This document discusses social business and personal brand building for law firms. It outlines the value of online branding through professionalism, 21st century communication skills, and engagement with members and legal customers. Statistics are provided showing the importance of LinkedIn for business-to-business marketing and lead generation. Delivery options are presented for an in-person or online training workshop that provides continuing legal education credits to attendees.
This green paper discusses the importance of incorporating social media education into career and technical education (CTE) programs. It recommends developing a social media curriculum to teach students digital citizenship and social media skills, which are necessary for college and career readiness. The curriculum should address state CTE competencies and be taught by CTE teachers after they receive training. Measurable outcomes of the social media program, such as increased student enrollment, retention, and improved reporting efficiency, should be used to evaluate the program's effectiveness. Incorporating social media education into CTE can prepare students for today's digital world and jobs.
Design systems influence order and design and development standards and enable efficiency, consistency, and scale. With planning, training, and teamwork you can achieve adoption of your living, breathing, design system, and remove the information, process and communication friction.
EQengineered: Rationalizing the Tension Between User Experience and TechnologyMark Hewitt
In this green paper, get more insight into how CMOs and CIOs will embrace collaboration to ensure that their organizations remain competitive in today’s customer-driven and technology-led economy.
We design and build digital experiences to satisfy human needs and transform businesses.
EQengineer's human-centric focus begins with our relationships and is the directional beacon for every project, meeting, email and line of code we deliver. Our team shares a common DNA – designing and architecting with empathy.
From a perspective of empathy, we strive to connect with our clients' pains, goals, priorities and milestones so we can constantly ensure our focus is on delivering solutions that solve real world problems. EQengineered designs and builds digital customer experiences with empathy and emotion to satisfy human needs and transform businesses.
EQengineered: A look into Design systemsMark Hewitt
Large enterprises are increasingly prioritizing design to improve user experiences and create competitive advantages. However, enterprises often struggle with inconsistent user experiences, repetitive work, and gaps between design and development teams. A design system provides a blueprint to address these challenges by establishing foundations, brand guidelines, a library of reusable UI components and patterns, and code standards to promote consistent and efficient design and development across teams. When implemented successfully, a design system can save organizations time and money while improving user experiences through a shared design language.
President Obama - 2011 State of the Union: “We need new ideas, technologies, and approaches applied to existing problems.”
MilitaryJobTransition.com accomplishes this directive by teaching Veterans social networking skills and assisting them in the creation of their digital professional identity.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
4. 4
• Determining which social profiles to create
• Setting goals for each social media channel
• Optimizing your social profiles
• Regularly publishing content
• Obtaining feedback from trusted resources/experts
• Remaining current with changing technology and trends
• Personal process re-engineering
common personal brand activation challenges
6. 6
personal brand activation recommendations
01 Become socially
extroverted.
02 Own your individual
brand.
03 Invest the time needed
to grow your social
business skills.
04 Become an original
content creator.
05 Do not be afraid to
experiment and leverage
tools that propel your
efforts.
11. Thank you!
Interested in discussing your personal brand activation?
My contact information:
Mark Hewitt
Co-Founder, Socially Savvy
www.SociallySavvy.com
mark@sociallysavvy.com
Twitter: @MarekKV
www.linkedin.com/in/markhewitt