Contoh Copywriting

1. Copywriting Portfolio
Idham Hanafiah

2. PUBLIC TRAINING FOR LEADERS
The Idea for Program’s Name

3. Insights
Training personal
development & leadership
berkualitas yang mampu
mengarahkan IMPACT
kepada audiensnya untuk
terciptanya peningkatan
kualitas kepemimpinan dan
pengembangan diri yang
positif di dalam
kehidupannya
• Para leader dan decision
maker yang ingin
meningkatkan self-quality
sebagai pemimpin.
• Sebagai pemimpin,
mereka juga
meongoptimalkan
pengaruhnya secara
komrehensif
BRAND INSIGHT TA INSIGHT

4. What to Say
“Impaction: Get Impact with
Action”

5. • Mengomunikasikan bahwa suatu perubahan
hanya bisa didapat dengan adanya inisiatif dalam
diri untuk melakukan sesuatu.
• Tagline ini di satu sisi juga menguatkan corporate
branding dengan manyantumkan unsur tagline
perusahaan pada what to say acara, yaitu
“Impact” dari “Innovate for Impact”.
• Permainan abreviasi kata yang menciptakan suatu
istilah baru dapat menarik perhatian sasaran
audiens.

6. FB Ads

7. WORKSHOP FOR LEADERS
The Idea for Program’s Name

8. Insights
A workshop that can open
up participant’s inner
potentions as a leaders who
are ready to face the
dramatic change in industry
by revolutionizing their
vision to cope with the
challange
• A leaders who want to go
up to the next level of
their paths/careers
• A leaders that are eager
to prepare their own
team to be ready fore the
next level
PRODUCT INSIGHT TA INSIGHT

9. What to Say
“Revoleader”
|
Creating Revolutionary Leader
It means that the workshop aims to create a new kind of leaders
who are able to revolutionize not only themselves, but also their
team comprehensively to be ready for whatever it comes to their
paths.

10. Grand Design

11. INNOVATE FOR IMPACT
Creative Brief for Company’ Design

12. • Key Message:
– Correlating company’s tagline (Innovate for
Impact) with bodycopy
– Bodycopy describes Kubik as an agent of positive
changes for target audiences
• Bodycopy: We’re here to INNOVATE you to be
the best IMPACT you’ve ever been
• Visual Idea: Image of corporate persons that
walk towards you (target audiences)

14. IMPACTION
Creative Brief for Visual Post – Digital Marketing Implementation

15. Content 1
• Mandatory:
– Logo Kubik
– Logo Program
– Website: www.kubiktraining.com
– Social Media Accounts  FB: kubik training | IG: @kubiktraining
| Twitter: @kubiktraining
– Contact Info: 021-29 400 100/082 111 999 022
• Key Message: Menjelaskan cara mengatasi salah kaprah
pengertian tentang LEADERS
• Bodycopy : “People often misguide the essence of LEADER.
It’s LEADER’S duty to explain to them with ACTION.”
• Visual Idea: Seorang LEADER yang berada di barisan depan
dalam sebuah tim

16. VP Caption
Understanding the leadership by
doing it. That’s how it goes.
Leadership diartikulasikan tidak
hanya melalui teori dan kata-kata,
tapi juga tindakan. Dapatkan insight-
nya secara lebih komprehensif hanya
di “Kubik Leadership Public Training –
Impaction: Get Impact with Action”.
Untuk info lebih lanjut, silakan
hubungi 082 111 999 022/(021)29
400 100 atau akses langsung ke
www.kubik.co.id/registration-form/

17. Content 2
• Mandatory:
– Logo Kubik
– Logo Program
– Tempat/Waktu Pelaksanaan: Hotel Ritz Carlton Kuningan,
Jakarta Selatan/16-17 Juni 2016
– Contact Info: 021-29 400 100/082 111 999 022
• Key Message: Mengenalkan IMPACTION dari Kubik
Leadership Training
• Bodycopy: “IMPACTION is the lost part of what makes a
GOOD LEADER, and it can only be found on Kubik
Leadership Training. Be a part of it to complete the parts.”
• Visual Idea: Visualisasi satu keping puzzle untuk melengkapi
rangkaiannya secara keseluruhan.

18. VP Caption
You need Impaction just like your
team need a good leader. Impaction
would perfect the way you are.
Tingkatkan kualitas kepemimpinan
Anda di “Kubik Leadership Public
Training – Impaction: Get Impact
with Action”.
Untuk info lebih lanjut, silakan
hubungi 082 111 999 022/(021)29
400 100 atau akses langsung ke
www.kubik.co.id/registration-form/