This document outlines a program to align a leadership team's behaviors and potential with the organization's business strategy and leadership brand. The program involves 3 phases: 1) Creating awareness of expectations and individual leadership styles; 2) A 1.5 day workshop to define the leadership brand and commit to aligning behaviors; 3) A recalibration session after 4 months to track progress against expectations. The goal is for the leadership team to maximize their impact by clearly articulating their value proposition and strengthening team identity, communication, and influence.