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Strategy Implementation
Strategy Implementation
a sales enablement approach
DSG’s Niche
DSG’s Niche
  A sales enablement
  approach…
DSG’s Niche
  A sales enablement
  approach to implementing
  your strategy.
What does that mean?

         BUSINESS
         STRATEGY


         MARKETING
         STRATEGY


          STRATEGY
       IMPLEMENTATION


         PACKAGED
         TRAINING


        TECHNOLOGY
          & TOOLS
What does that mean?

It means you’ve     BUSINESS
figured out the     STRATEGY
‘WHAT’
                    MARKETING
                    STRATEGY


                     STRATEGY
                  IMPLEMENTATION


                    PACKAGED
                    TRAINING


                   TECHNOLOGY
                     & TOOLS
What does that mean?

It means you’ve     BUSINESS
figured out the     STRATEGY
‘WHAT’
                    MARKETING
                    STRATEGY       And you have
                                   general training
                     STRATEGY      & tools
                  IMPLEMENTATION


                    PACKAGED
                    TRAINING


                   TECHNOLOGY
                     & TOOLS
But the missing link is the
         ‘HOW.’
            BUSINESS
            STRATEGY


            MARKETING
            STRATEGY


             STRATEGY
          IMPLEMENTATION


            PACKAGED
            TRAINING


           TECHNOLOGY
             & TOOLS
But the missing link is the
             ‘HOW.’

the ‘WHAT’     BUSINESS
               STRATEGY


               MARKETING
               STRATEGY



the ‘HOW’       STRATEGY
             IMPLEMENTATION


               PACKAGED
               TRAINING


              TECHNOLOGY
                & TOOLS
The ‘How’ is accomplished by
addressing 4 connected areas:

             BUSINESS
             STRATEGY


             MARKETING
             STRATEGY


              STRATEGY
           IMPLEMENTATION


             PACKAGED
             TRAINING


            TECHNOLOGY
              & TOOLS
The ‘How’ is accomplished by
addressing 4 connected areas:

             BUSINESS
             STRATEGY


             MARKETING
             STRATEGY


              STRATEGY
           IMPLEMENTATION


             PACKAGED
             TRAINING


            TECHNOLOGY
              & TOOLS
The ‘How’ is accomplished by
addressing 4 connected areas:

             BUSINESS
             STRATEGY


             MARKETING
             STRATEGY


              STRATEGY
           IMPLEMENTATION


             PACKAGED
             TRAINING


            TECHNOLOGY
              & TOOLS
The ‘How’ is accomplished by
addressing 4 connected areas:

             BUSINESS
             STRATEGY


             MARKETING
             STRATEGY


              STRATEGY
           IMPLEMENTATION


             PACKAGED
             TRAINING


            TECHNOLOGY
              & TOOLS
The ‘How’ is accomplished by
addressing 4 connected areas:

             BUSINESS
             STRATEGY


             MARKETING
             STRATEGY


              STRATEGY
           IMPLEMENTATION


             PACKAGED
             TRAINING


            TECHNOLOGY
              & TOOLS
You know ‘WHAT’ will
    drive growth.
You know ‘WHAT’ will
    drive growth.

DSG specializes in ‘HOW’
You know ‘WHAT’ will
      drive growth.

 DSG specializes in ‘HOW’
to bridge the divide between your
   strategy and sales execution.
AND we’ve been doing it for
awhile…
AND we’ve been doing it for
awhile…




 20 YEARS. 200 CLIENTS. 500 ENGAGEMENTS.
So here’s how it works…
Define   Build    Launch       Sustain




You need a roadmap…

and it starts with Strategy.
Define         Build        Launch         Sustain




You need a roadmap…

and it starts with Strategy.
    Change Agendas • Strategic Imperatives
 Customer Buying Process Maps • ‘Key Plays’
         Targeting • New Logo Strategies
          Account Expansion Strategies
Define   Build    Launch       Sustain




You need a roadmap…

and it starts with Strategy.

And gaining alignment across
organizational silos.
Define   Build   Launch   Sustain




Then we help you build
Playbooks.
Define   Build   Launch           Sustain




Messaging Playbooks
                      Corporate
                      Solution
                      Product
                      Industry
                      Partner
                      Competitive
Define   Build   Launch         Sustain




Process Playbooks
                      Strategy Account
                      Development
                      Account
                      Management
                      Opportunity
                      Management
                      Inside Sales
                      Partner
                      Management
Define   Build   Launch         Sustain




Leadership Playbooks
                      Coaching Models
                      Pipeline &
                      Forecast
                      Management
                      Sales Process
                      Execution
                      Sales Talent
                      Development
                      Business Planning
Define   Build   Launch   Sustain




Then, you launch the
Playbook content and tools…
Define   Build   Launch   Sustain




Then, you launch the
Playbook content and tools…

through a customized training
program.
Define   Build   Launch   Sustain




Since your company is
unique, we can help you
develop the ideal approach.
Define       Build      Launch   Sustain




Launch options include:
         F2F Training
Define       Build          Launch   Sustain




Launch options include:
         F2F Training
         Virtual Training
Define       Build          Launch   Sustain




Launch options include:
         F2F Training
         Virtual Training
         Video-Enabled Curriculum
Define       Build          Launch   Sustain




Launch options include:
         F2F Training
         Virtual Training
         Video-Enabled Curriculum
         Train-the-Trainer
Define   Build   Launch   Sustain




Finally, reinforcement is the
foundation…
Define   Build   Launch   Sustain




Finally, reinforcement is the
foundation…

for building momentum and
lasting change.
Define        Build       Launch   Sustain




‘Sustain’ activities include:
         Coaching calls
Define        Build       Launch   Sustain




‘Sustain’ activities include:
         Coaching calls
         Certification
Define        Build       Launch   Sustain




‘Sustain’ activities include:
         Coaching calls
         Certification
         Advanced training
Define        Build       Launch   Sustain




‘Sustain’ activities include:
         Coaching calls
         Certification
         Advanced training
         Playbook updates
Define        Build       Launch   Sustain




‘Sustain’ activities include:
         Coaching calls
         Certification
         Advanced training
         Playbook updates
         New hire on boarding
Success means your
strategy is converted into
sustainable results.
Why DSG?
      We deliver change that sticks.
Why DSG?
      We deliver change that sticks.

      We help you build ‘sales ready’
      playbooks. Fast.
Why DSG?
      We deliver change that sticks.

      We help you build ‘sales ready’
      playbooks. Fast.

      We combine your best + our best.
      Your insight + DSG’s.
www.dsgconsulting.com



    @JustAddDSG

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Strategy Implementation

  • 2. Strategy Implementation a sales enablement approach
  • 4. DSG’s Niche A sales enablement approach…
  • 5. DSG’s Niche A sales enablement approach to implementing your strategy.
  • 6. What does that mean? BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 7. What does that mean? It means you’ve BUSINESS figured out the STRATEGY ‘WHAT’ MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 8. What does that mean? It means you’ve BUSINESS figured out the STRATEGY ‘WHAT’ MARKETING STRATEGY And you have general training STRATEGY & tools IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 9. But the missing link is the ‘HOW.’ BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 10. But the missing link is the ‘HOW.’ the ‘WHAT’ BUSINESS STRATEGY MARKETING STRATEGY the ‘HOW’ STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 11. The ‘How’ is accomplished by addressing 4 connected areas: BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 12. The ‘How’ is accomplished by addressing 4 connected areas: BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 13. The ‘How’ is accomplished by addressing 4 connected areas: BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 14. The ‘How’ is accomplished by addressing 4 connected areas: BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 15. The ‘How’ is accomplished by addressing 4 connected areas: BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY & TOOLS
  • 16. You know ‘WHAT’ will drive growth.
  • 17. You know ‘WHAT’ will drive growth. DSG specializes in ‘HOW’
  • 18. You know ‘WHAT’ will drive growth. DSG specializes in ‘HOW’ to bridge the divide between your strategy and sales execution.
  • 19. AND we’ve been doing it for awhile…
  • 20. AND we’ve been doing it for awhile… 20 YEARS. 200 CLIENTS. 500 ENGAGEMENTS.
  • 21. So here’s how it works…
  • 22. Define Build Launch Sustain You need a roadmap… and it starts with Strategy.
  • 23. Define Build Launch Sustain You need a roadmap… and it starts with Strategy. Change Agendas • Strategic Imperatives Customer Buying Process Maps • ‘Key Plays’ Targeting • New Logo Strategies Account Expansion Strategies
  • 24. Define Build Launch Sustain You need a roadmap… and it starts with Strategy. And gaining alignment across organizational silos.
  • 25. Define Build Launch Sustain Then we help you build Playbooks.
  • 26. Define Build Launch Sustain Messaging Playbooks Corporate Solution Product Industry Partner Competitive
  • 27. Define Build Launch Sustain Process Playbooks Strategy Account Development Account Management Opportunity Management Inside Sales Partner Management
  • 28. Define Build Launch Sustain Leadership Playbooks Coaching Models Pipeline & Forecast Management Sales Process Execution Sales Talent Development Business Planning
  • 29. Define Build Launch Sustain Then, you launch the Playbook content and tools…
  • 30. Define Build Launch Sustain Then, you launch the Playbook content and tools… through a customized training program.
  • 31. Define Build Launch Sustain Since your company is unique, we can help you develop the ideal approach.
  • 32. Define Build Launch Sustain Launch options include: F2F Training
  • 33. Define Build Launch Sustain Launch options include: F2F Training Virtual Training
  • 34. Define Build Launch Sustain Launch options include: F2F Training Virtual Training Video-Enabled Curriculum
  • 35. Define Build Launch Sustain Launch options include: F2F Training Virtual Training Video-Enabled Curriculum Train-the-Trainer
  • 36. Define Build Launch Sustain Finally, reinforcement is the foundation…
  • 37. Define Build Launch Sustain Finally, reinforcement is the foundation… for building momentum and lasting change.
  • 38. Define Build Launch Sustain ‘Sustain’ activities include: Coaching calls
  • 39. Define Build Launch Sustain ‘Sustain’ activities include: Coaching calls Certification
  • 40. Define Build Launch Sustain ‘Sustain’ activities include: Coaching calls Certification Advanced training
  • 41. Define Build Launch Sustain ‘Sustain’ activities include: Coaching calls Certification Advanced training Playbook updates
  • 42. Define Build Launch Sustain ‘Sustain’ activities include: Coaching calls Certification Advanced training Playbook updates New hire on boarding
  • 43. Success means your strategy is converted into sustainable results.
  • 44. Why DSG? We deliver change that sticks.
  • 45. Why DSG? We deliver change that sticks. We help you build ‘sales ready’ playbooks. Fast.
  • 46. Why DSG? We deliver change that sticks. We help you build ‘sales ready’ playbooks. Fast. We combine your best + our best. Your insight + DSG’s.
  • 47. www.dsgconsulting.com @JustAddDSG