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How to develop a highly effective sales plan

                   Enabling you to increase sales performance through effective planning


Biography                                Overview

Richard Harrison has over 30 years’      Many companies do not have a clear strategy for growing their sales. Without a clear
                                         plan, the business will not grow.
experience of sales improvement
working across a broad range of          Our approach to developing an effective sales strategy includes a review of the current
industry sectors.                        state of the business (including financials) and get the team to understand the issues
                                         and opportunities—and what might be preventing the business from achieving its
                                         objectives.
His company S T Partnership
specialises in helping companies         Issues management is a key part of the process as failure to deal with issues will
radically improve their sales and        prevent achievement of the plan.
customer care performance through a      The team will undertake a factor analysis as well as an analysis of the marketing mix
blend of training and consultancy        and draw out the issues. They will also develop clarity around the vision and values.
using a series of specialist tools and
techniques.
                                          Benefits
                                           Develop a real understanding of the
He is an Associate at the Lean               key issues and opportunities effecting
Enterprise Research Centre at Cardiff        the business
University and in 2009 co-authored
                                           Develop real focus on how to segment
Staying Lean which won the coveted
                                               customers and where to focus
Shingo Research prize.                         resource

Richard is a qualified NLP Master          Develop clarity around where future
                                              sales will come from
Practitioner.
                                           Priortisation of the actions required to
Richard Harrison                             move the sales forward
Director                                   Increased sales
S T Partnership




 The process we follow

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Stp leaflet. sales strategy master july 2011

  • 1. How to develop a highly effective sales plan Enabling you to increase sales performance through effective planning Biography Overview Richard Harrison has over 30 years’ Many companies do not have a clear strategy for growing their sales. Without a clear plan, the business will not grow. experience of sales improvement working across a broad range of Our approach to developing an effective sales strategy includes a review of the current industry sectors. state of the business (including financials) and get the team to understand the issues and opportunities—and what might be preventing the business from achieving its objectives. His company S T Partnership specialises in helping companies Issues management is a key part of the process as failure to deal with issues will radically improve their sales and prevent achievement of the plan. customer care performance through a The team will undertake a factor analysis as well as an analysis of the marketing mix blend of training and consultancy and draw out the issues. They will also develop clarity around the vision and values. using a series of specialist tools and techniques. Benefits  Develop a real understanding of the He is an Associate at the Lean key issues and opportunities effecting Enterprise Research Centre at Cardiff the business University and in 2009 co-authored  Develop real focus on how to segment Staying Lean which won the coveted customers and where to focus Shingo Research prize. resource Richard is a qualified NLP Master  Develop clarity around where future sales will come from Practitioner.  Priortisation of the actions required to Richard Harrison move the sales forward Director  Increased sales S T Partnership The process we follow