This document discusses an approach to enhancing sales productivity through a sales consultancy. The consultancy aims to provide companies with a structured framework for improving sales planning, prospecting, and generating more revenue. Through the consultancy, companies will learn to evaluate gaps in their current sales strategy, enhance the strategic sales planning and prospecting process, and increase sales revenue. The document also provides information on the trainer's qualifications and experience in sales, management, and training.

1. Enhance Your Sales Productivity
Sales Consultancy Approach
Sales planning and prospecting are two most important of any business. By doing a sales
productivity audit, companies will be able to increase their sales productivity and increase
returns for their sales efforts.
The objective of the consultancy is to equip company with a structured sales planning and
prospecting framework for them to improve sales productivity and generate more sales.
At the end of the consultancy, company will learn to:
• Evaluate the gaps in current sales strategy
• Enhance the strategic sales planning and prospecting process
• Increase company sales revenue
No. PERFECT© Strategy Sales Productivity Toolbox
1 Positioning Market & Competitive Analysis
Value Proposition Template
2 Enlarge Outreach Sales Channels Expansion Template
Sales Pipeline & ROI Template
3 Ratio Of Conversion Sales Conversion Ratio Template
Presentation & Persuasion Strategy
4 Fanatic Sales Value Booster Strategy
Customer Life Time Value Booster Strategy
5 Experience Customer Service Matrix
Customer Satisfaction Index Survey
6 Continuous Purchase Recurring Income Strategy
Customer Mindshare Strategy
7 Trust Customer Referral Strategy
Customer Loyalty Strategy
Trainer Profile
Koh Thong Joo is a business practitioner with more than 23 years of industry experience
working in MNC; Statutory Board; SME; Public Listed Company and Corporate Training.
During his career, he has spearheaded various portfolios including sales & marketing;
business development; strategic planning and corporate training.
Thong Joo holds certification in Master of Science (Industrial/Organizational Psychology
& HR Management) by City University of New York; Diploma in Adult and Continuing
Education (DACE); Advanced Certificate in Training and Assessment (ACTA); Certificate
of Business Chinese; Certified Practitioner Of Neuro-Linguisitic Programming® (NLP);
Certification as a Human Behavior Analyst (DISC Profiling); Silva Method; and Business
Coaching.
He specializes in providing training and consultancy in the area of sales; managerial and
leadership skills; applied psychology; presentation skills; creative problem solving and
service excellence. He has conducted numerous training in Singapore, Malaysia, Brunei,
Thailand and China.