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Duane	
  Degler	
  

Principal

duane@designforcontext.com

@ddegler
Lisa	
  Ba.le	
  

Principal

lisa@designforcontext.com

@design4context
Designing	
  the	
  Next	
  Genera/on	
  	
  
of	
  Search	
  User	
  Experience	
  
UXPA	
  2015	
  •	
  June	
  24,	
  2015	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 2	
  
USER	
  EXPERIENCE	
  &	
  
USABILITY	
  
Understand  user  needs  and  
tasks.  Design  applicaHons  
that  work  the  way  people  
expect  them  to.
Photo	
  of	
  addiConal	
  
presenter	
  here	
  (in	
  
grayscale)	
  
Lisa	
  Ba.le	
  
INFORMATION	
  
ARCHITECTURE	
  /	
  DESIGN	
  
Understand  the  models  that  
make  informaHon  Hck,  and  
help  people  get  things  done.

Duane	
  Degler	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 3	
  
The	
  ubiquitous	
  search	
  box	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 4	
  
What	
  can	
  you	
  
do	
  to	
  influence	
  
the	
  user’s	
  
experience	
  
with	
  search?	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 5	
  
Public	
  Search	
   Site	
  Search	
   Enterprise	
  Search	
  
What	
  is	
  a	
  
search	
  experience?	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Stages	
  of	
  seeking	
  
Catalyst	
  
Info Task
Achieve in the
search space
Goal
Achieve in the
world
Seek
Type in the box
Evaluate
Assess results
Review
Assess content
Formulate
Strategy
Tactics
AcCvity	
  
Use
Apply what you
gained
Keep
Persistent
resource
Outcome	
  
REFINE
ITERATE
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Seek
Type in the box
Evaluate
Assess results
Review
Assess content
Formulate
Strategy
Tactics
REFINE
User’s	
  perspecCve	
   “Mechanics”	
  of	
  search	
   Trends	
  for	
  the	
  future	
  
Stages	
  of	
  seeking	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 8	
  http://en.wikipedia.org/wiki/Incandescent_light_bulb#mediaviewer/
File:Edison_incandescent_lights.jpg
The	
  user’s	
  mental	
  models,	
  moCvaCons	
  
and	
  level	
  of	
  understanding	
  affect	
  their	
  
approach	
  to	
  search.	
  
TesHng  search  has  some  nuances.
USERS’	
  PERSPECTIVE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 9	
  
SEARCH  STYLE:    
Survey	
  
“	
  What	
  are	
  the	
  
symptoms	
  of	
  
arthri0s?	
  ”	
  
»  SaCsficing,	
  "good	
  enough"	
  
»  Usually	
  single	
  session	
  
»  Look	
  for	
  correlaCons	
  between	
  results	
  to	
  bolster	
  confidence	
  
»  Focused	
  on	
  authoritaCve	
  sources	
  
»  Preview	
  to	
  support	
  decision-­‐making	
  
REFINE
Formulate Seek Evaluate Review
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 10	
  
SEARCH  STYLE:    
Targeted	
  
"What	
  is	
  the	
  
maximum	
  
dosage	
  for	
  
aspirin	
  per	
  day?"	
  
»  Typically	
  start	
  with	
  a	
  known	
  domain	
  
»  Clear,	
  known	
  expectaCon	
  of	
  outcome	
  or	
  nature	
  of	
  outcome	
  
»  High	
  recogniCon	
  when	
  evaluaCng	
  result	
  set	
  
REFINE
Formulate Seek Evaluate Review
KEEP
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 11	
  
“	
  I	
  need	
  to	
  write	
  a	
  
research	
  paper	
  on	
  
effec0veness	
  of	
  physical	
  
therapy	
  vs.	
  drugs	
  for	
  
arthri0s	
  treatment”	
  
»  Longitudinal	
  
»  IteraCve,	
  layered,	
  evolving	
  
»  Search	
  strategy	
  is	
  a	
  criCcal	
  component	
  
»  Inputs	
  to	
  search	
  formulaCon	
  must	
  be	
  acConable	
  
»  Outcomes	
  must	
  be	
  acConable:	
  capture,	
  organize,	
  save	
  
REFINE
Formulate Seek Evaluate Review
KEEP
SEARCH  STYLE:    
Exploratory	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 12	
  
SEARCH  STYLE:    
Archival	
  
”In	
  what	
  situa0ons	
  has	
  
methotrexate	
  caused	
  or	
  
contributed	
  to	
  pa0ent	
  
adverse	
  events?"	
  
»  Search	
  has	
  been	
  comprehensive	
  and	
  complete	
  
»  Important	
  to	
  know	
  you	
  have	
  found	
  all	
  that	
  there	
  is	
  (within	
  limit)	
  
»  Haven't	
  missed	
  criCcal	
  findings	
  
»  Comprehensive	
  search	
  is	
  itself	
  a	
  product;	
  if	
  I	
  can't	
  find	
  it:	
  
•  it	
  likely	
  doesn't	
  exist,	
  or	
  
•  It’s	
  not	
  relevant	
  to	
  the	
  context	
  that	
  I	
  have	
  applied	
  
REFINE
Formulate Seek Evaluate Review
KEEP
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 13	
  
SEARCH  STYLE:    
RouCne	
  
"Keep	
  me	
  up-­‐to-­‐date	
  on	
  
hematological	
  cancer	
  	
  
involving	
  Velcade	
  as	
  an	
  
agent"	
  
»  Take	
  a	
  successful	
  search	
  strategy	
  and	
  give	
  it	
  an	
  idenCty	
  
»  Focus	
  on	
  new	
  and	
  unique	
  results	
  
»  Search	
  parameters	
  and	
  filters	
  are	
  not	
  necessarily	
  related	
  to	
  a	
  
specific	
  result	
  set	
  
REFINE
Formulate Seek Evaluate Review
KEEP
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 14	
  
»  Agent	
  for	
  others	
  
»  Sharing	
  
»  Refinement	
  might	
  be	
  mulC-­‐session,	
  iteraCve,	
  not	
  real-­‐Cme	
  
»  FormulaCon	
  task	
  requires:	
  
•  NegoCaCon	
  to	
  arCculate	
  goals	
  and	
  scope	
  
•  TranslaCon	
  
REFINE
Formulate Seek Evaluate Review
KEEP
SEARCH  STYLE:    
CollaboraCve	
  
"What	
  is	
  the	
  maximum	
  
dosage	
  for	
  aspirin	
  per	
  
day?"	
  
”Is	
  this	
  for	
  an	
  adult	
  
or	
  a	
  child?"	
  
”A	
  child."	
  
”	
  How	
  many	
  milligrams	
  	
  
	
  	
  is	
  your	
  aspirin	
  pill?"	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 15	
  
Summary:	
  Seeking	
  Behaviors	
  
Collabora/ve	
  
REFINE
Formulate Seek Evaluate Review
KEEP
REFINE
Formulate Seek Evaluate Review
KEEP
REFINE
Formulate Seek Evaluate Review
KEEP
REFINE
Formulate Seek Evaluate Review
KEEP
REFINE
Formulate Seek Evaluate Review
KEEP
REFINE
Formulate Seek Evaluate Review
Rou/ne	
  
Archival	
  
Exploratory	
  
Targeted	
  
Survey	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
●  Set	
  the	
  scene	
  
● Let	
  the	
  user	
  define	
  scenarios	
  whenever	
  possible	
  
● Be	
  clear,	
  together,	
  about	
  the	
  context	
  that	
  you	
  are	
  tesCng	
  for,	
  
so	
  the	
  person	
  can	
  get	
  in	
  that	
  mental	
  space	
  
● Test	
  in	
  their	
  environment	
  whenever	
  possible	
  
•  Comfort	
  
•  Secondary	
  resources	
  
	
  
●  IdenCfy	
  expected	
  outcomes	
  
● Dig	
  to	
  learn	
  what	
  the	
  person	
  wants	
  to	
  do	
  with	
  informaCon	
  
● Collect	
  examples	
  of	
  work	
  products	
  /	
  outputs	
  they	
  create	
  now	
  
ConsideraCons	
  for	
  tesCng	
  search	
  designs	
  
16	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
●  It’s	
  a	
  thinking	
  process	
  
●  Test	
  with	
  real	
  content	
  –	
  as	
  much	
  as	
  you	
  can	
  get	
  
●  Use	
  content	
  that	
  is	
  meaningful	
  /	
  familiar	
  
●  Encourage	
  conversaCon	
  –	
  formaCve	
  protocols	
  encouraged	
  
	
  
●  Iterate	
  rouCnely	
  and	
  rapidly	
  
●  Mix	
  your	
  parCcipants	
  –	
  some	
  regular,	
  some	
  new	
  each	
  Cme	
  
●  Work	
  with	
  real	
  code	
  in	
  the	
  back-­‐end,	
  lightweight	
  interacCve	
  
prototypes	
  on	
  the	
  front-­‐end	
  
•  The	
  experience	
  is	
  tacCle	
  and	
  cogniCve	
  
	
  
●  Include	
  a	
  longitudinal	
  study	
  
●  Search	
  tools	
  for	
  large	
  content	
  environments	
  and	
  enterprise	
  take	
  
Cme	
  for	
  a	
  person	
  to	
  incorporate	
  into	
  a	
  rouCne	
  
●  ReflecCon	
  is	
  an	
  important	
  aspect	
  of	
  user	
  feedback	
  
ConsideraCons	
  for	
  tesCng	
  search	
  designs	
  
17	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 18	
  
Parsing

Indexing

Ranking


Filtering

Answering
MECHANICS	
  
http://www.loc.gov/pictures/item/ny1273.photos.123483p/
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  
Unstructured	
  
Content	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Terms,	
  
Thesaurus	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Results	
  	
  
Page	
  
Text,	
   Image	
  Voice,	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Unstructured	
  
Content	
  
Image	
  
The	
  mechanics	
  of	
  search	
  .	
  .	
  .	
  enhanced	
  	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Results	
  	
  
Page	
  
FUTURE	
  
Text,	
  
ApplicaCon	
  
	
  	
  
	
  
	
  
	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 21	
  
Design	
  ConsideraCons	
  
for	
  Search
TRENDS	
  
http://hubblesite.org/gallery/spacecraft/28/large_web
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 22	
  
Formulate Evaluate ReviewSeekFormulate
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Deciding	
  what	
  to	
  search	
  for,	
  and	
  how	
  
What	
  do	
  I	
  need	
  to	
  find?	
  
	
  
Where	
  should	
  I	
  look?	
  
	
  
How	
  is	
  this	
  different	
  than	
  what	
  
I	
  searched	
  for	
  before?	
  
	
  
What	
  words	
  or	
  phrases	
  should	
  
I	
  use	
  to	
  describe	
  the	
  subject?	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Formula/ng	
  aligns	
  goals	
  with	
  concepts	
  about	
  informaCon	
  
The Design of Browsing and Berrypicking Techniques for the Online Search Interface
Marcia Bates, 1989, http://pages.gseis.ucla.edu/faculty/bates/berrypicking.html
Berry	
  picking	
  
ê	
  
Evolving	
  understanding	
  
How	
  do	
  we	
  help	
  users	
  align	
  their	
  goals	
  
with	
  the	
  available	
  informaCon	
  space?	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
RecogniCon,	
  not	
  recall:	
  Search	
  suggesCons	
   CURRENT	
  
Consider	
  how	
  you	
  retrieve	
  and	
  
structure	
  the	
  terms	
  you	
  present.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Capture	
  thinking	
  process	
  when	
  it	
  happens	
  
FUTURE	
  
The increase in OA-related musculoskeletal pain especially in
the growing elderly population has created heightened interest in
effective treatments with better safety profiles. The Glucosamine/
chondroitin Arthritis Intervention Trial (GAIT) was designed to
examine the effects of the dietary supplements glucosamine and
chondroitin sulfate given alone or in combination as compared to
celecoxib or placebo on pain associated with osteoarthritis of the
knee. The primary symptomatic outcome assessment of the
GAIT study was after 24 weeks of randomized, double-blinded,
placebo-controlled therapy.[6] An ancillary structural study
describing the effects of the agents on radiographic joint space
width loss for up to two years has also recently been reported.[7]
To date, very few data have been reported for the long-term
treatment of OA with any agent including the supplements and
celecoxib studied here. Patients in the structural study continued
to have safety and clinical efficacy assessments at all scheduled
visits. This paper details the clinical efficacy and safety
experience with these agents alone and in combination along
with celecoxib as compared to placebo in patients from this
subset of GAIT over 24 months offollow-up.
chondroitin sulfate
celcoxib
radiographic joint space
Add note, action
Search on this now
Tag for!Tag for search!
Prior	
  search	
  formulaCons	
  and	
  strategies	
  are	
  products	
  
Search Phrase
Search Builder Assist:
Operator Toolbar
Special Symbols
Equations and Formulas
arthritis +4
and methotrexate
arthritis – synonyms and instances
" Ankylosing spondylitis
þ Gonococcal arthritis
" Gout
" Juvenile rheumatoid arthritis
þ Psoriatic arthritis
þ Reactive arthritis (Reiter syndrome)
þ Rheumatoid arthritis (in adults)
" Scleroderma
" Systemic lupus erythematosus (SLE)
+ Add another
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
RouCne,	
  automated	
  search	
   CURRENT	
  
How	
  will	
  these	
  searches	
  
evolve	
  as	
  a	
  person’s	
  
interests	
  and	
  needs	
  change?	
  
Think	
  longitudinally.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Under	
  the	
  covers,	
  using	
  AI,	
  
this	
  is	
  about	
  pa.ern-­‐matching.	
  
Seqng	
  personalizaCon	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Refine	
  personalizaCon	
  via	
  richer	
  models	
  
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Refine	
  personalizaCon	
  via	
  richer	
  models	
  
FUTURE	
  
Showing	
  
aspects	
  of	
  
structure	
  helps	
  
someone	
  focus	
  
on	
  their	
  specific	
  
interests.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Unstructured	
  
Content	
  
Image	
  
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Results	
  	
  
Page	
  
FUTURE	
  
Profile	
  
Text,	
  
SemanCc	
  
Processing	
  
Save	
  
User	
  
Model	
  
Index/	
  
Graph	
  db	
  
Formulate
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 32	
  
●  Help	
  a	
  person	
  make	
  needs	
  and	
  interests	
  more	
  explicit	
  
●  Capture	
  what	
  they	
  are	
  thinking	
  before	
  they	
  start	
  searching,	
  
in	
  context	
  of	
  other	
  tasks	
  and	
  applicaCons	
  
	
  
●  Find	
  streamlined	
  ways	
  to	
  support	
  refining	
  and	
  
changing	
  interests	
  over	
  Cme	
  
●  RouCne	
  searches	
  decay	
  –	
  refinement	
  extends	
  engagement	
  
	
  
●  Surface	
  underlying	
  models	
  
●  ParCcularly	
  for	
  knowledge-­‐intensive	
  and	
  longitudinal,	
  	
  
mulC-­‐session	
  tasks	
  
	
  
●  Be	
  humble	
  –	
  and	
  create	
  a	
  humble	
  experience	
  
Design	
  consideraCons	
  Formulate
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 33	
  
Formulate Evaluate ReviewSeek
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
CURRENT	
  
Keywords,	
  type	
  ahead	
  and	
  scoping	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
CURRENT	
  
Mobile	
  search	
  relies	
  heavily	
  on	
  type-­‐ahead	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
CURRENT	
  
DisambiguaCon	
  
Present	
  informaCon	
  that	
  is	
  
recognizable	
  and	
  supports	
  
user	
  decision-­‐making.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Advanced	
  search	
   CURRENT	
  
The	
  common	
  trend	
  is	
  to	
  move	
  
detailed	
  parameter	
  refinement	
  
to	
  Results	
  page,	
  as	
  facet	
  filters,	
  
to	
  avoid	
  “0	
  results”…	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Parameter-­‐driven	
  “advanced”	
  searches	
   CURRENT	
  
Parameters	
  are	
  the	
  same	
  
(to	
  the	
  user,	
  in	
  the	
  code)	
  
for	
  the	
  search	
  and	
  for	
  	
  
facet	
  management	
  on	
  the	
  
results	
  page.	
  
The	
  OpCcal	
  Society	
  (OSA),	
  h.ps://osapublishing.org	
  	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
EnCty	
  disambiguaCon	
  from	
  a	
  model	
  
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Parsing:	
  Exposing	
  thesaurus	
  for	
  user	
  control	
  
For	
  very	
  knowledgeable	
  
researchers,	
  it	
  builds	
  trust	
  
when	
  you	
  are	
  transparent	
  	
  
and	
  offer	
  control.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Missouri	
  populaCon	
  
InterpretaCon	
  of	
  search	
  phrases	
  
41	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
What	
  states	
  surround	
  Missouri?	
  
InterpretaCon	
  of	
  search	
  phrases	
  
42	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
What	
  is	
  the	
  populaCon	
  in	
  the	
  states	
  surrounding	
  Missouri?	
  
InterpretaCon	
  of	
  search	
  phrases	
  
43	
  
Geographic	
  
bordering	
  
relaConships	
  
US	
  State	
  
as	
  focus	
  
State	
  
(geographic)	
  
Number	
  of	
  
residents	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Calculate	
  
difference	
  
Specific	
  Cme	
  
period	
  for	
  data	
  
Geographic	
  
bordering	
  
relaConships	
  
US	
  State	
  
as	
  focus	
  
State	
  
(geographic)	
  
Number	
  of	
  
residents	
  
What	
  is	
  the	
  change	
  in	
  populaCon	
  in	
  the	
  states	
  
surrounding	
  Missouri,	
  between	
  2012-­‐2014?	
  
InterpretaCon	
  of	
  search	
  phrases	
  
44	
  
FUTURE	
  
And	
  this	
  is	
  sCll	
  a	
  simple	
  quesCon,	
  when	
  compared	
  with	
  
what	
  researchers	
  and	
  analysts	
  ask	
  of	
  their	
  data	
  today.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Smarter	
  search	
  boxes	
  
(clinical decision support) (device or console or computer or apparatus)AND
Q-22 «
OR OR OR SAME Q-17 »
“clinical decision”
“decision support”
“clinical decision support”
Phrase
structures
support
supported
supporting
supportive
Stemming
Synonyms
(thesauri)
Operator combinations Dynamic controls
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Image	
  search	
  
46	
  
FUTURE	
  
http://culturecam.eu
AlternaCve	
  entry	
  methods	
  for	
  large	
  
amounts	
  of	
  rich	
  media	
  should	
  be	
  explored.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Voice-­‐acCvated	
  search…	
  a	
  conversaCon	
  
FUTURE	
  
Try	
  building	
  in	
  
comprehension	
  
check-­‐points.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
ProacCve	
  search:	
  Solving	
  a	
  real-­‐world	
  content	
  problem	
  
48	
  
User’sawarenessofneed
Nature of content related to task
Prohibited Not available
Specific awareness of
content and ability to
articulate problem
Required Available
Awareness of problem
but little ability to
articulate
No awareness of need
for information
“I don’t know
what I need to know”
“I know what I’m
looking for--
get me to it!”
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
“I didn’t know
I needed that”
Degler/Ba.le	
  (2003).	
  Can	
  Topic	
  Maps	
  Describe	
  Enterprise-­‐Wide	
  Context?	
  	
  
h.p://www.designforcontext.com/publicaCons/dd-­‐lb_topic-­‐maps_context_extreme2003.pdf	
  
“Just tell me
what I
absolutely
must know”
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Unstructured	
  
Content	
  
Image	
  
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Results	
  	
  
Page	
  
Speech	
   Language	
  Images	
  
FUTURE	
  
Profile	
  
Context	
  
Parameters	
  
Text,	
  
SemanCc	
  
Processing	
  
Terms,	
  
Tags	
  
Interpreted	
  
meaning	
  
NLP,	
  Enrich,	
  
Auto-­‐Tag	
  
	
  
Unstructured	
  
Content	
  
Semi-­‐structured	
  
Index/	
  
Graph	
  db	
  
Seek
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 50	
  
●  Simple	
  is	
  best	
  .	
  .	
  .	
  	
  
●  But	
  no	
  simpler	
  that	
  what	
  supports	
  a	
  person	
  to	
  express	
  what	
  
they	
  need	
  as	
  precisely	
  as	
  they	
  are	
  able	
  
●  Allow	
  someone	
  to	
  use	
  examples	
  wherever	
  possible	
  
●  The	
  trend	
  is	
  to	
  move	
  complexity	
  to	
  the	
  results,	
  because	
  
decisions	
  are	
  evaluated	
  against	
  real	
  informaCon	
  
	
  
●  Think	
  iteraCvely	
  .	
  .	
  .	
  And	
  longitudinally	
  
●  In	
  many	
  cases,	
  search	
  is	
  a	
  mulC-­‐step	
  and	
  mulC-­‐session	
  task	
  
(exploratory,	
  archival,	
  collaboraCve	
  in	
  parCcular)	
  
	
  
●  Be	
  humble	
  –	
  and	
  create	
  a	
  humble	
  experience	
  
Design	
  consideraCons	
  Seek
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 51	
  
Formulate Evaluate ReviewSeek
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Results	
  page	
  
Refinements	
  
User	
  choices	
   Ac/ons	
   View	
  controls	
  
Results	
  
Meta-­‐results	
  
CURRENT	
  
(Ranked	
  Instances)	
  
(Facets)	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Facets	
  
53	
  
CURRENT	
  
HierarchyMulti-select Incremental DisclosureSimple list
Scoping
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Managing	
  the	
  evaluaCon	
  process…	
   CURRENT	
  
These	
  habits	
  will	
  remain	
  –	
  	
  
consider	
  how	
  to	
  work	
  with	
  them.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Mobile	
  results	
  –	
  answering	
  direct	
  quesCons	
  
Shazam	
  
CURRENT	
  
Google	
  Maps	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Mobile	
  results	
  –	
  could	
  a	
  conversaCon	
  help?	
  
iTriage	
  
CURRENT	
  
WebMD	
  
How	
  quickly	
  do	
  you	
  go	
  to	
  
individual	
  results	
  items?	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Answers	
  instead	
  of	
  “results”	
  	
  (“Things,	
  not	
  Strings”	
  -­‐	
  2012)	
  
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Graph	
  traversing	
  results	
  display	
  	
  (DIVE)	
  
58	
  
http://dive.beeldengeluid.nl/
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Exploratory:	
  Blend	
  results	
  &	
  topics	
  	
  (Intent	
  Streams)	
  
Salvatore Andolina, Khalil Klouche, Jaakko Peltonen, Mohammad Hoque, Tuukka Ruotsalo, Diogo Cabral, Arto Klami, Dorota Głowacka, Patrik Floréen, and Giulio Jacucci. 2015.
IntentStreams: Smart Parallel Search Streams for Branching Exploratory Search. In Proceedings of the 20th International Conference on Intelligent User Interfaces (IUI '15). ACM,
New York, NY, USA, 300-305. DOI=10.1145/2678025.2701401 http://doi.acm.org/10.1145/2678025.2701401
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
VisualizaCons:	
  User	
  control	
  is	
  key	
  
FUTURE	
  
Antti Kangasrääsiö, Dorota Glowacka, and Samuel Kaski. 2015. Improving Controllability and Predictability of Interactive Recommendation Interfaces for
Exploratory Search. In Proceedings of the 20th International Conference on Intelligent User Interfaces (IUI '15). ACM, New York, NY, USA, 247-251.
DOI=10.1145/2678025.2701371 http://doi.acm.org/10.1145/2678025.2701371
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Snippets	
  
Snippets
displayed and
highlighted
upon
mouseover
Upon click,
display snippet
expansion
Transition display to single
document view/layer,
anchoring to the specific
snippet in context
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Expanded	
  snippets	
  
	
  	
  Title 	
  Number 	
  Date 	
  Class 	
  Inventor 	
  Type 	
  Preview
Assisted Clinical Decision Support 20040091847 11/06/2003 434/353 Pandya, et al. Patent
Claim Text:
assisted clinical decision support, the method comprising: identifying, with a processor, a
plurality of associated terms from a medical ontology, the associated terms including
associated drugs; generating...
assisted clinical decision support, the system comprising: a memory operable to store a mining
engine with a domain-knowledge base from associated terms in a medical ontology, the mining
engine configured...
assisted clinical decision support, the storage media comprising instructions for: creating a
knowledge base from a medical ontology; and building a mining engine operable to search
unstructured medical data...
assisted clinical decision support, the method comprising: identifying a plurality of associated
terms from a medical ontology; and training, with a processor, a model of relationships of the
associated terms...
assisted clinical decision support, the system comprising: a memory operable to store a
probabilistic model having machine learned probabilities for relationships from a medical
ontology, the machine learned...
assisted clinical decision support, the method comprising: identifying, with a processor, a
plurality of associated terms from a medical ontology; generating, with the processor, a domain-
knowledge base from...
89 pages | Cover page | 12 drawings
#$
forward-backward citations
X
assisted clinical decision support, the system comprising: a memory
operable to store a mining engine with a domain-knowledge base from
associated terms in a medical ontology, the mining engine configured
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
#$
434/353: Specifications Pg XX
FUTURE	
  
Help	
  evaluaCon	
  
at	
  different	
  
informaCon	
  
levels.	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Unstructured	
  
Content	
  
Image	
  
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Results	
  	
  
Page	
  
FUTURE	
  
Structured	
  
Data	
  Panels	
  Graph	
  
Model	
  
	
  Images	
  
&	
  MulCmedia	
  
Profile	
  
Context	
  
Parameters	
  
Text,	
  
SemanCc	
  
Processing	
  
User	
  
Model	
  
Terms,	
  
Tags	
  
Interpreted	
  
meaning	
  
NLP,	
  Enrich,	
  
Auto-­‐Tag	
  
	
  
Unstructured	
  
Content	
  
Semi-­‐structured	
  
Index/	
  
Graph	
  db	
  
Evaluate
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 64	
  
●  The	
  results	
  page	
  is	
  a	
  query	
  interface	
  
●  Provide	
  sufficient	
  signposCng	
  and	
  user	
  control	
  
●  Allow	
  for	
  quick	
  skimming	
  and,	
  for	
  knowledge-­‐intensive	
  
tasks,	
  incrementally	
  deeper	
  dives	
  
●  Consider	
  capabiliCes	
  for	
  exploratory	
  behaviors	
  
	
  
●  Design	
  to	
  suit	
  the	
  task	
  and	
  mental	
  model	
  
●  Consider	
  “how	
  much	
  is	
  sufficient”	
  
●  Establish	
  trust	
  in	
  the	
  results	
  –	
  algorithms	
  need	
  transparency	
  
	
  
●  Be	
  humble	
  –	
  and	
  create	
  a	
  humble	
  experience	
  
Design	
  consideraCons	
  Evaluate
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 65	
  
Formulate Evaluate ReviewSeek
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Snippets	
  
Snippets
displayed and
highlighted
upon
mouseover
Upon click,
display snippet
expansion
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anchoring to the specific
snippet in context
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
People	
  organize	
  their	
  thinking	
  in	
  
different	
  ways	
  at	
  different	
  Cmes.	
  
Sensemaking	
  and	
  organizing	
  
FUTURE	
  
Marti A. Hearst and Duane Degler. 2013. Sewing the Seams of Sensemaking: A Practical Interface for Tagging and Organizing Saved Search Results.
In Proceedings of the Symposium on Human-Computer Interaction and Information Retrieval (HCIR '13). ACM, New York, NY, USA, , Article 4 , 10 pages.
DOI=10.1145/2528394.2528398 http://doi.acm.org/10.1145/2528394.2528398
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Gathering	
  relevant	
  concepts	
  and	
  resources	
  
haptic interactions
CONCEPT

synonym1, synonym2,
synonym3, synonym4,
synonym5
material, palpable, physical,
solid, tactual, tangible
SEARCH TERMS

Snippets
All
 Search Terms
 Documents
 Notes
 Sketches
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
The	
  World	
  Bank	
  invests	
  about	
  one-­‐quarter	
  of	
  its	
  budget	
  for	
  country	
  
services	
  in	
  knowledge	
  products…	
  About	
  49	
  percent	
  of	
  the	
  World	
  Bank’s	
  
policy	
  reports,	
  which	
  are	
  published	
  Economic	
  and	
  Sector	
  Work	
  or	
  
Technical	
  Assistance	
  reports,	
  have	
  the	
  stated	
  objecCve	
  of	
  informing	
  the	
  
public	
  debate	
  or	
  influencing	
  the	
  development	
  community…	
  	
  	
  
About	
  13	
  percent	
  of	
  policy	
  reports	
  were	
  downloaded	
  at	
  least	
  250	
  Cmes	
  
while	
  more	
  than	
  31	
  percent	
  of	
  policy	
  reports	
  are	
  never	
  downloaded.	
  
Almost	
  87	
  percent	
  of	
  policy	
  reports	
  were	
  never	
  cited.	
  
Granular	
  content	
  instead	
  of	
  “documents”	
  
69	
  
FUTURE	
  
Doemeland, Doerte; Trevino, James. 2014. Which World Bank reports are widely read ? Policy Research
working paper ; no. WPS 6851. Washington, DC: World Bank Group. http://documents.worldbank.org/
curated/en/2014/05/19456376/world-bank-reports-widely-read-world-bank-reports-widely-read
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Craig S. Tashman and W. Keith Edwards. 2011. LiquidText: a
flexible, multitouch environment to support active reading. In
Proceedings of the SIGCHI Conference on Human Factors in
Computing Systems (CHI '11). ACM, New York, NY, USA,
3285-3294. DOI=10.1145/1978942.1979430 http://doi.acm.org/
10.1145/1978942.1979430
Summarize	
  &	
  compress	
  	
  (LiquidText)	
  
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
FUTURE	
  
ReflecCng	
  task,	
  user	
  and	
  content	
  relevance	
  
71	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Goal:	
  Embed	
  in	
  applicaCon	
  
72	
  
FUTURE	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Unstructured	
  
Content	
  
Image	
  
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Fragment	
  
Results	
  	
  
Page	
  
ApplicaCon	
  
Embedded	
  
Results	
  
Panels	
  
FUTURE	
  
Context	
  
Parameters	
  
Text,	
  
Graph	
  
Model	
  
Terms,	
  
Tags	
  
Interpreted	
  
meaning	
  
NLP,	
  Enrich,	
  
Auto-­‐Tag	
  
	
  
Unstructured	
  
Content	
  
Semi-­‐structured	
  
Index/	
  
Graph	
  db	
  
Review
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 74	
  
●  Review	
  is	
  a	
  learning	
  process	
  
●  It	
  is	
  iteraCve	
  and	
  longitudinal,	
  so	
  help	
  a	
  person	
  understand	
  
what	
  has	
  previously	
  been	
  retrieved,	
  viewed,	
  saved,	
  used	
  
●  Documents	
  are	
  part	
  of	
  the	
  search	
  experience	
  
	
  
●  The	
  take-­‐away	
  is	
  the	
  informaCon,	
  not	
  the	
  document	
  /	
  
desCnaCon	
  
●  Design	
  should	
  facilitate	
  the	
  next	
  acCons,	
  e.g.	
  
synthesis,	
  sharing,	
  ciCng,	
  learning,	
  doing	
  
	
  
●  Be	
  humble	
  –	
  and	
  create	
  a	
  humble	
  experience	
  
Design	
  consideraCons	
  Review
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
 75	
  
Take-­‐aways	
  
http://en.wikipedia.org/wiki/File:Libreria_San_Gines.jpg
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
Image	
  
The	
  mechanics	
  of	
  search	
  
Index	
  
Query	
  
Parser	
  	
  
Search	
  
Engine	
  
	
  
Document	
  Voice,	
  
Context	
  
Parameters	
  
	
  
Models	
  
	
  
	
  
Metadata,	
  Taxonomy,	
  
Thesaurus,	
  Ontology	
  
Results	
  
&	
  Facets	
  
List	
  of	
  items	
  
List	
  of	
  terms	
  	
  
and	
  counts	
  
Fragment	
  
Results	
  	
  
Page	
  
Structured	
  
Data	
  Panels	
  
Speech	
   Language	
  Images	
  
ApplicaCon	
  
Embedded	
  
Results	
  
Panels	
  
FUTURE	
  
Graph	
  
Model	
  
	
  Images	
  
&	
  MulCmedia	
  
Profile	
  
Text,	
  
SemanCc	
  
Processing	
  
Save	
  
User	
  
Model	
  
Terms,	
  
Tags	
  
Interpreted	
  
meaning	
  
NLP,	
  Enrich,	
  
Auto-­‐Tag	
  
	
  
Unstructured	
  
Content	
  
Semi-­‐structured	
  
Index/	
  
Graph	
  db	
  
@design4context	
  	
  	
  NextGen  Search      #UXPA2015
User	
  
System	
  
•  Think	
  
•  Look	
  at	
  what	
  you	
  did	
  
before	
  
•  Gather	
  terms	
  and	
  
ideas	
  
•  Express	
  keywords	
  
•  Pick	
  from	
  lists	
  
•  Enter	
  parameters	
  
•  Speak	
  sentences	
  
•  Change	
  what	
  you	
  
expressed	
  (refine)	
  
•  Review	
  lists	
  
•  Read	
  small	
  amounts	
  of	
  
informaCon	
  
•  Apply	
  filter	
  parameters	
  
(refine)	
  
•  Make	
  selecCons	
  	
  
(short-­‐term	
  keep)	
  
•  Look	
  at	
  what	
  you	
  found	
  
•  Make	
  decisions	
  about	
  
what	
  else	
  to	
  seek	
  (refine)	
  
•  Select	
  and	
  discard	
  
•  Take	
  follow-­‐on	
  acCon	
  
•  Share	
  
•  Keep	
  
•  Capture	
  terms	
  in	
  notes	
  
•  Extract	
  terms	
  from	
  
documents	
  
•  Provide	
  reviews	
  of	
  
previous	
  materials	
  
•  Provide	
  examples	
  of	
  	
  
what	
  might	
  be	
  available	
  
(proacCve)	
  
•  Ingest	
  and	
  store	
  
content	
  in	
  a	
  structured	
  
way	
  so	
  it	
  can	
  be	
  
searched	
  
•  Incorporate	
  what	
  other	
  
people	
  have	
  searched	
  	
  
for	
  previously.	
  
•  Provide	
  example	
  
phrases	
  (type	
  ahead)	
  
•  Parse	
  language	
  to	
  try	
  
and	
  understand	
  intent	
  
•  Gather	
  context	
  signals	
  
•  Apply	
  thesaurus/
addiConal	
  model	
  
terms	
  
•  Send	
  requests	
  to	
  	
  
other	
  services	
  
•  IdenCfy	
  appropriate	
  
items	
  to	
  return	
  
•  Rank	
  the	
  returned	
  
items	
  
•  Present	
  the	
  structured	
  
data	
  
•  Present	
  the	
  returned	
  
items	
  
•  Present	
  the	
  model	
  of	
  
vocabulary	
  for	
  filtering	
  
•  Present	
  summaries	
  and	
  
abstracCons	
  to	
  profile	
  
what	
  is	
  found	
  
•  Analyze	
  selected	
  
informaCon	
  
•  Provide	
  a	
  place	
  to	
  store	
  
things	
  
•  Provide	
  a	
  place	
  to	
  
organize	
  things	
  
•  Provide	
  a	
  way	
  to	
  manage	
  
what	
  you	
  have	
  
•  Provide	
  a	
  way	
  to	
  take	
  
what	
  you	
  have	
  and	
  use	
  it	
  
elsewhere	
  
•  Profile	
  the	
  user’s	
  process	
  
when	
  they	
  did	
  that	
  
Seek
Type in the box
Evaluate
Assess results
Review
Assess content
Formulate
Strategy
Tactics
Duane	
  Degler	
  

Principal

duane@designforcontext.com

@ddegler
Lisa	
  Ba.le	
  

Principal

lisa@designforcontext.com

@design4context
Designing	
  the	
  Next	
  Genera/on	
  	
  
of	
  Search	
  User	
  Experience	
  
UXPA	
  2015	
  •	
  June	
  24,	
  2015	
  

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  • 2. @design4context      NextGen  Search      #UXPA2015 2   USER  EXPERIENCE  &   USABILITY   Understand  user  needs  and   tasks.  Design  applicaHons   that  work  the  way  people   expect  them  to. Photo  of  addiConal   presenter  here  (in   grayscale)   Lisa  Ba.le   INFORMATION   ARCHITECTURE  /  DESIGN   Understand  the  models  that   make  informaHon  Hck,  and   help  people  get  things  done. Duane  Degler  
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  • 4. @design4context      NextGen  Search      #UXPA2015 4   What  can  you   do  to  influence   the  user’s   experience   with  search?  
  • 5. @design4context      NextGen  Search      #UXPA2015 5   Public  Search   Site  Search   Enterprise  Search   What  is  a   search  experience?  
  • 6. @design4context      NextGen  Search      #UXPA2015 Stages  of  seeking   Catalyst   Info Task Achieve in the search space Goal Achieve in the world Seek Type in the box Evaluate Assess results Review Assess content Formulate Strategy Tactics AcCvity   Use Apply what you gained Keep Persistent resource Outcome   REFINE ITERATE
  • 7. @design4context      NextGen  Search      #UXPA2015 Seek Type in the box Evaluate Assess results Review Assess content Formulate Strategy Tactics REFINE User’s  perspecCve   “Mechanics”  of  search   Trends  for  the  future   Stages  of  seeking  
  • 8. @design4context      NextGen  Search      #UXPA2015 8  http://en.wikipedia.org/wiki/Incandescent_light_bulb#mediaviewer/ File:Edison_incandescent_lights.jpg The  user’s  mental  models,  moCvaCons   and  level  of  understanding  affect  their   approach  to  search.   TesHng  search  has  some  nuances. USERS’  PERSPECTIVE  
  • 9. @design4context      NextGen  Search      #UXPA2015 9   SEARCH  STYLE:     Survey   “  What  are  the   symptoms  of   arthri0s?  ”   »  SaCsficing,  "good  enough"   »  Usually  single  session   »  Look  for  correlaCons  between  results  to  bolster  confidence   »  Focused  on  authoritaCve  sources   »  Preview  to  support  decision-­‐making   REFINE Formulate Seek Evaluate Review
  • 10. @design4context      NextGen  Search      #UXPA2015 10   SEARCH  STYLE:     Targeted   "What  is  the   maximum   dosage  for   aspirin  per  day?"   »  Typically  start  with  a  known  domain   »  Clear,  known  expectaCon  of  outcome  or  nature  of  outcome   »  High  recogniCon  when  evaluaCng  result  set   REFINE Formulate Seek Evaluate Review KEEP
  • 11. @design4context      NextGen  Search      #UXPA2015 11   “  I  need  to  write  a   research  paper  on   effec0veness  of  physical   therapy  vs.  drugs  for   arthri0s  treatment”   »  Longitudinal   »  IteraCve,  layered,  evolving   »  Search  strategy  is  a  criCcal  component   »  Inputs  to  search  formulaCon  must  be  acConable   »  Outcomes  must  be  acConable:  capture,  organize,  save   REFINE Formulate Seek Evaluate Review KEEP SEARCH  STYLE:     Exploratory  
  • 12. @design4context      NextGen  Search      #UXPA2015 12   SEARCH  STYLE:     Archival   ”In  what  situa0ons  has   methotrexate  caused  or   contributed  to  pa0ent   adverse  events?"   »  Search  has  been  comprehensive  and  complete   »  Important  to  know  you  have  found  all  that  there  is  (within  limit)   »  Haven't  missed  criCcal  findings   »  Comprehensive  search  is  itself  a  product;  if  I  can't  find  it:   •  it  likely  doesn't  exist,  or   •  It’s  not  relevant  to  the  context  that  I  have  applied   REFINE Formulate Seek Evaluate Review KEEP
  • 13. @design4context      NextGen  Search      #UXPA2015 13   SEARCH  STYLE:     RouCne   "Keep  me  up-­‐to-­‐date  on   hematological  cancer     involving  Velcade  as  an   agent"   »  Take  a  successful  search  strategy  and  give  it  an  idenCty   »  Focus  on  new  and  unique  results   »  Search  parameters  and  filters  are  not  necessarily  related  to  a   specific  result  set   REFINE Formulate Seek Evaluate Review KEEP
  • 14. @design4context      NextGen  Search      #UXPA2015 14   »  Agent  for  others   »  Sharing   »  Refinement  might  be  mulC-­‐session,  iteraCve,  not  real-­‐Cme   »  FormulaCon  task  requires:   •  NegoCaCon  to  arCculate  goals  and  scope   •  TranslaCon   REFINE Formulate Seek Evaluate Review KEEP SEARCH  STYLE:     CollaboraCve   "What  is  the  maximum   dosage  for  aspirin  per   day?"   ”Is  this  for  an  adult   or  a  child?"   ”A  child."   ”  How  many  milligrams        is  your  aspirin  pill?"  
  • 15. @design4context      NextGen  Search      #UXPA2015 15   Summary:  Seeking  Behaviors   Collabora/ve   REFINE Formulate Seek Evaluate Review KEEP REFINE Formulate Seek Evaluate Review KEEP REFINE Formulate Seek Evaluate Review KEEP REFINE Formulate Seek Evaluate Review KEEP REFINE Formulate Seek Evaluate Review KEEP REFINE Formulate Seek Evaluate Review Rou/ne   Archival   Exploratory   Targeted   Survey  
  • 16. @design4context      NextGen  Search      #UXPA2015 ●  Set  the  scene   ● Let  the  user  define  scenarios  whenever  possible   ● Be  clear,  together,  about  the  context  that  you  are  tesCng  for,   so  the  person  can  get  in  that  mental  space   ● Test  in  their  environment  whenever  possible   •  Comfort   •  Secondary  resources     ●  IdenCfy  expected  outcomes   ● Dig  to  learn  what  the  person  wants  to  do  with  informaCon   ● Collect  examples  of  work  products  /  outputs  they  create  now   ConsideraCons  for  tesCng  search  designs   16  
  • 17. @design4context      NextGen  Search      #UXPA2015 ●  It’s  a  thinking  process   ●  Test  with  real  content  –  as  much  as  you  can  get   ●  Use  content  that  is  meaningful  /  familiar   ●  Encourage  conversaCon  –  formaCve  protocols  encouraged     ●  Iterate  rouCnely  and  rapidly   ●  Mix  your  parCcipants  –  some  regular,  some  new  each  Cme   ●  Work  with  real  code  in  the  back-­‐end,  lightweight  interacCve   prototypes  on  the  front-­‐end   •  The  experience  is  tacCle  and  cogniCve     ●  Include  a  longitudinal  study   ●  Search  tools  for  large  content  environments  and  enterprise  take   Cme  for  a  person  to  incorporate  into  a  rouCne   ●  ReflecCon  is  an  important  aspect  of  user  feedback   ConsideraCons  for  tesCng  search  designs   17  
  • 18. @design4context      NextGen  Search      #UXPA2015 18   Parsing Indexing Ranking Filtering Answering MECHANICS   http://www.loc.gov/pictures/item/ny1273.photos.123483p/
  • 19. @design4context      NextGen  Search      #UXPA2015 The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document   Unstructured   Content     Models       Metadata,  Terms,   Thesaurus   Results   &  Facets   List  of  items   List  of  terms     and  counts   Results     Page   Text,   Image  Voice,  
  • 20. @design4context      NextGen  Search      #UXPA2015 Unstructured   Content   Image   The  mechanics  of  search  .  .  .  enhanced     Index   Query   Parser     Search   Engine     Document  Voice,     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Results     Page   FUTURE   Text,   ApplicaCon            
  • 21. @design4context      NextGen  Search      #UXPA2015 21   Design  ConsideraCons   for  Search TRENDS   http://hubblesite.org/gallery/spacecraft/28/large_web
  • 22. @design4context      NextGen  Search      #UXPA2015 22   Formulate Evaluate ReviewSeekFormulate
  • 23. @design4context      NextGen  Search      #UXPA2015 Deciding  what  to  search  for,  and  how   What  do  I  need  to  find?     Where  should  I  look?     How  is  this  different  than  what   I  searched  for  before?     What  words  or  phrases  should   I  use  to  describe  the  subject?  
  • 24. @design4context      NextGen  Search      #UXPA2015 Formula/ng  aligns  goals  with  concepts  about  informaCon   The Design of Browsing and Berrypicking Techniques for the Online Search Interface Marcia Bates, 1989, http://pages.gseis.ucla.edu/faculty/bates/berrypicking.html Berry  picking   ê   Evolving  understanding   How  do  we  help  users  align  their  goals   with  the  available  informaCon  space?  
  • 25. @design4context      NextGen  Search      #UXPA2015 RecogniCon,  not  recall:  Search  suggesCons   CURRENT   Consider  how  you  retrieve  and   structure  the  terms  you  present.  
  • 26. @design4context      NextGen  Search      #UXPA2015 Capture  thinking  process  when  it  happens   FUTURE   The increase in OA-related musculoskeletal pain especially in the growing elderly population has created heightened interest in effective treatments with better safety profiles. The Glucosamine/ chondroitin Arthritis Intervention Trial (GAIT) was designed to examine the effects of the dietary supplements glucosamine and chondroitin sulfate given alone or in combination as compared to celecoxib or placebo on pain associated with osteoarthritis of the knee. The primary symptomatic outcome assessment of the GAIT study was after 24 weeks of randomized, double-blinded, placebo-controlled therapy.[6] An ancillary structural study describing the effects of the agents on radiographic joint space width loss for up to two years has also recently been reported.[7] To date, very few data have been reported for the long-term treatment of OA with any agent including the supplements and celecoxib studied here. Patients in the structural study continued to have safety and clinical efficacy assessments at all scheduled visits. This paper details the clinical efficacy and safety experience with these agents alone and in combination along with celecoxib as compared to placebo in patients from this subset of GAIT over 24 months offollow-up. chondroitin sulfate celcoxib radiographic joint space Add note, action Search on this now Tag for!Tag for search! Prior  search  formulaCons  and  strategies  are  products   Search Phrase Search Builder Assist: Operator Toolbar Special Symbols Equations and Formulas arthritis +4 and methotrexate arthritis – synonyms and instances " Ankylosing spondylitis þ Gonococcal arthritis " Gout " Juvenile rheumatoid arthritis þ Psoriatic arthritis þ Reactive arthritis (Reiter syndrome) þ Rheumatoid arthritis (in adults) " Scleroderma " Systemic lupus erythematosus (SLE) + Add another
  • 27. @design4context      NextGen  Search      #UXPA2015 RouCne,  automated  search   CURRENT   How  will  these  searches   evolve  as  a  person’s   interests  and  needs  change?   Think  longitudinally.  
  • 28. @design4context      NextGen  Search      #UXPA2015 Under  the  covers,  using  AI,   this  is  about  pa.ern-­‐matching.   Seqng  personalizaCon  
  • 29. @design4context      NextGen  Search      #UXPA2015 Refine  personalizaCon  via  richer  models   FUTURE  
  • 30. @design4context      NextGen  Search      #UXPA2015 Refine  personalizaCon  via  richer  models   FUTURE   Showing   aspects  of   structure  helps   someone  focus   on  their  specific   interests.  
  • 31. @design4context      NextGen  Search      #UXPA2015 Unstructured   Content   Image   The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document  Voice,     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Results     Page   FUTURE   Profile   Text,   SemanCc   Processing   Save   User   Model   Index/   Graph  db   Formulate
  • 32. @design4context      NextGen  Search      #UXPA2015 32   ●  Help  a  person  make  needs  and  interests  more  explicit   ●  Capture  what  they  are  thinking  before  they  start  searching,   in  context  of  other  tasks  and  applicaCons     ●  Find  streamlined  ways  to  support  refining  and   changing  interests  over  Cme   ●  RouCne  searches  decay  –  refinement  extends  engagement     ●  Surface  underlying  models   ●  ParCcularly  for  knowledge-­‐intensive  and  longitudinal,     mulC-­‐session  tasks     ●  Be  humble  –  and  create  a  humble  experience   Design  consideraCons  Formulate
  • 33. @design4context      NextGen  Search      #UXPA2015 33   Formulate Evaluate ReviewSeek
  • 34. @design4context      NextGen  Search      #UXPA2015 CURRENT   Keywords,  type  ahead  and  scoping  
  • 35. @design4context      NextGen  Search      #UXPA2015 CURRENT   Mobile  search  relies  heavily  on  type-­‐ahead  
  • 36. @design4context      NextGen  Search      #UXPA2015 CURRENT   DisambiguaCon   Present  informaCon  that  is   recognizable  and  supports   user  decision-­‐making.  
  • 37. @design4context      NextGen  Search      #UXPA2015 Advanced  search   CURRENT   The  common  trend  is  to  move   detailed  parameter  refinement   to  Results  page,  as  facet  filters,   to  avoid  “0  results”…  
  • 38. @design4context      NextGen  Search      #UXPA2015 Parameter-­‐driven  “advanced”  searches   CURRENT   Parameters  are  the  same   (to  the  user,  in  the  code)   for  the  search  and  for     facet  management  on  the   results  page.   The  OpCcal  Society  (OSA),  h.ps://osapublishing.org    
  • 39. @design4context      NextGen  Search      #UXPA2015 EnCty  disambiguaCon  from  a  model   FUTURE  
  • 40. @design4context      NextGen  Search      #UXPA2015 Parsing:  Exposing  thesaurus  for  user  control   For  very  knowledgeable   researchers,  it  builds  trust   when  you  are  transparent     and  offer  control.  
  • 41. @design4context      NextGen  Search      #UXPA2015 Missouri  populaCon   InterpretaCon  of  search  phrases   41  
  • 42. @design4context      NextGen  Search      #UXPA2015 What  states  surround  Missouri?   InterpretaCon  of  search  phrases   42  
  • 43. @design4context      NextGen  Search      #UXPA2015 What  is  the  populaCon  in  the  states  surrounding  Missouri?   InterpretaCon  of  search  phrases   43   Geographic   bordering   relaConships   US  State   as  focus   State   (geographic)   Number  of   residents  
  • 44. @design4context      NextGen  Search      #UXPA2015 Calculate   difference   Specific  Cme   period  for  data   Geographic   bordering   relaConships   US  State   as  focus   State   (geographic)   Number  of   residents   What  is  the  change  in  populaCon  in  the  states   surrounding  Missouri,  between  2012-­‐2014?   InterpretaCon  of  search  phrases   44   FUTURE   And  this  is  sCll  a  simple  quesCon,  when  compared  with   what  researchers  and  analysts  ask  of  their  data  today.  
  • 45. @design4context      NextGen  Search      #UXPA2015 Smarter  search  boxes   (clinical decision support) (device or console or computer or apparatus)AND Q-22 « OR OR OR SAME Q-17 » “clinical decision” “decision support” “clinical decision support” Phrase structures support supported supporting supportive Stemming Synonyms (thesauri) Operator combinations Dynamic controls FUTURE  
  • 46. @design4context      NextGen  Search      #UXPA2015 Image  search   46   FUTURE   http://culturecam.eu AlternaCve  entry  methods  for  large   amounts  of  rich  media  should  be  explored.  
  • 47. @design4context      NextGen  Search      #UXPA2015 Voice-­‐acCvated  search…  a  conversaCon   FUTURE   Try  building  in   comprehension   check-­‐points.  
  • 48. @design4context      NextGen  Search      #UXPA2015 ProacCve  search:  Solving  a  real-­‐world  content  problem   48   User’sawarenessofneed Nature of content related to task Prohibited Not available Specific awareness of content and ability to articulate problem Required Available Awareness of problem but little ability to articulate No awareness of need for information “I don’t know what I need to know” “I know what I’m looking for-- get me to it!” Identify via analyzing content and term use Identify via direct user feedback Identify via task performance assessment “I didn’t know I needed that” Degler/Ba.le  (2003).  Can  Topic  Maps  Describe  Enterprise-­‐Wide  Context?     h.p://www.designforcontext.com/publicaCons/dd-­‐lb_topic-­‐maps_context_extreme2003.pdf   “Just tell me what I absolutely must know”
  • 49. @design4context      NextGen  Search      #UXPA2015 Unstructured   Content   Image   The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document  Voice,     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Results     Page   Speech   Language  Images   FUTURE   Profile   Context   Parameters   Text,   SemanCc   Processing   Terms,   Tags   Interpreted   meaning   NLP,  Enrich,   Auto-­‐Tag     Unstructured   Content   Semi-­‐structured   Index/   Graph  db   Seek
  • 50. @design4context      NextGen  Search      #UXPA2015 50   ●  Simple  is  best  .  .  .     ●  But  no  simpler  that  what  supports  a  person  to  express  what   they  need  as  precisely  as  they  are  able   ●  Allow  someone  to  use  examples  wherever  possible   ●  The  trend  is  to  move  complexity  to  the  results,  because   decisions  are  evaluated  against  real  informaCon     ●  Think  iteraCvely  .  .  .  And  longitudinally   ●  In  many  cases,  search  is  a  mulC-­‐step  and  mulC-­‐session  task   (exploratory,  archival,  collaboraCve  in  parCcular)     ●  Be  humble  –  and  create  a  humble  experience   Design  consideraCons  Seek
  • 51. @design4context      NextGen  Search      #UXPA2015 51   Formulate Evaluate ReviewSeek
  • 52. @design4context      NextGen  Search      #UXPA2015 Results  page   Refinements   User  choices   Ac/ons   View  controls   Results   Meta-­‐results   CURRENT   (Ranked  Instances)   (Facets)  
  • 53. @design4context      NextGen  Search      #UXPA2015 Facets   53   CURRENT   HierarchyMulti-select Incremental DisclosureSimple list Scoping
  • 54. @design4context      NextGen  Search      #UXPA2015 Managing  the  evaluaCon  process…   CURRENT   These  habits  will  remain  –     consider  how  to  work  with  them.  
  • 55. @design4context      NextGen  Search      #UXPA2015 Mobile  results  –  answering  direct  quesCons   Shazam   CURRENT   Google  Maps  
  • 56. @design4context      NextGen  Search      #UXPA2015 Mobile  results  –  could  a  conversaCon  help?   iTriage   CURRENT   WebMD   How  quickly  do  you  go  to   individual  results  items?  
  • 57. @design4context      NextGen  Search      #UXPA2015 Answers  instead  of  “results”    (“Things,  not  Strings”  -­‐  2012)   FUTURE  
  • 58. @design4context      NextGen  Search      #UXPA2015 Graph  traversing  results  display    (DIVE)   58   http://dive.beeldengeluid.nl/ FUTURE  
  • 59. @design4context      NextGen  Search      #UXPA2015 Exploratory:  Blend  results  &  topics    (Intent  Streams)   Salvatore Andolina, Khalil Klouche, Jaakko Peltonen, Mohammad Hoque, Tuukka Ruotsalo, Diogo Cabral, Arto Klami, Dorota Głowacka, Patrik Floréen, and Giulio Jacucci. 2015. IntentStreams: Smart Parallel Search Streams for Branching Exploratory Search. In Proceedings of the 20th International Conference on Intelligent User Interfaces (IUI '15). ACM, New York, NY, USA, 300-305. DOI=10.1145/2678025.2701401 http://doi.acm.org/10.1145/2678025.2701401 FUTURE  
  • 60. @design4context      NextGen  Search      #UXPA2015 VisualizaCons:  User  control  is  key   FUTURE   Antti Kangasrääsiö, Dorota Glowacka, and Samuel Kaski. 2015. Improving Controllability and Predictability of Interactive Recommendation Interfaces for Exploratory Search. In Proceedings of the 20th International Conference on Intelligent User Interfaces (IUI '15). ACM, New York, NY, USA, 247-251. DOI=10.1145/2678025.2701371 http://doi.acm.org/10.1145/2678025.2701371
  • 61. @design4context      NextGen  Search      #UXPA2015 Snippets   Snippets displayed and highlighted upon mouseover Upon click, display snippet expansion Transition display to single document view/layer, anchoring to the specific snippet in context FUTURE  
  • 62. @design4context      NextGen  Search      #UXPA2015 Expanded  snippets      Title  Number  Date  Class  Inventor  Type  Preview Assisted Clinical Decision Support 20040091847 11/06/2003 434/353 Pandya, et al. Patent Claim Text: assisted clinical decision support, the method comprising: identifying, with a processor, a plurality of associated terms from a medical ontology, the associated terms including associated drugs; generating... assisted clinical decision support, the system comprising: a memory operable to store a mining engine with a domain-knowledge base from associated terms in a medical ontology, the mining engine configured... assisted clinical decision support, the storage media comprising instructions for: creating a knowledge base from a medical ontology; and building a mining engine operable to search unstructured medical data... assisted clinical decision support, the method comprising: identifying a plurality of associated terms from a medical ontology; and training, with a processor, a model of relationships of the associated terms... assisted clinical decision support, the system comprising: a memory operable to store a probabilistic model having machine learned probabilities for relationships from a medical ontology, the machine learned... assisted clinical decision support, the method comprising: identifying, with a processor, a plurality of associated terms from a medical ontology; generating, with the processor, a domain- knowledge base from... 89 pages | Cover page | 12 drawings #$ forward-backward citations X assisted clinical decision support, the system comprising: a memory operable to store a mining engine with a domain-knowledge base from associated terms in a medical ontology, the mining engine configured Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. #$ 434/353: Specifications Pg XX FUTURE   Help  evaluaCon   at  different   informaCon   levels.  
  • 63. @design4context      NextGen  Search      #UXPA2015 Unstructured   Content   Image   The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document  Voice,     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Results     Page   FUTURE   Structured   Data  Panels  Graph   Model    Images   &  MulCmedia   Profile   Context   Parameters   Text,   SemanCc   Processing   User   Model   Terms,   Tags   Interpreted   meaning   NLP,  Enrich,   Auto-­‐Tag     Unstructured   Content   Semi-­‐structured   Index/   Graph  db   Evaluate
  • 64. @design4context      NextGen  Search      #UXPA2015 64   ●  The  results  page  is  a  query  interface   ●  Provide  sufficient  signposCng  and  user  control   ●  Allow  for  quick  skimming  and,  for  knowledge-­‐intensive   tasks,  incrementally  deeper  dives   ●  Consider  capabiliCes  for  exploratory  behaviors     ●  Design  to  suit  the  task  and  mental  model   ●  Consider  “how  much  is  sufficient”   ●  Establish  trust  in  the  results  –  algorithms  need  transparency     ●  Be  humble  –  and  create  a  humble  experience   Design  consideraCons  Evaluate
  • 65. @design4context      NextGen  Search      #UXPA2015 65   Formulate Evaluate ReviewSeek
  • 66. @design4context      NextGen  Search      #UXPA2015 Snippets   Snippets displayed and highlighted upon mouseover Upon click, display snippet expansion Transition display to single document view/layer, anchoring to the specific snippet in context FUTURE  
  • 67. @design4context      NextGen  Search      #UXPA2015 People  organize  their  thinking  in   different  ways  at  different  Cmes.   Sensemaking  and  organizing   FUTURE   Marti A. Hearst and Duane Degler. 2013. Sewing the Seams of Sensemaking: A Practical Interface for Tagging and Organizing Saved Search Results. In Proceedings of the Symposium on Human-Computer Interaction and Information Retrieval (HCIR '13). ACM, New York, NY, USA, , Article 4 , 10 pages. DOI=10.1145/2528394.2528398 http://doi.acm.org/10.1145/2528394.2528398
  • 68. @design4context      NextGen  Search      #UXPA2015 Gathering  relevant  concepts  and  resources   haptic interactions CONCEPT synonym1, synonym2, synonym3, synonym4, synonym5 material, palpable, physical, solid, tactual, tangible SEARCH TERMS Snippets All Search Terms Documents Notes Sketches FUTURE  
  • 69. @design4context      NextGen  Search      #UXPA2015 The  World  Bank  invests  about  one-­‐quarter  of  its  budget  for  country   services  in  knowledge  products…  About  49  percent  of  the  World  Bank’s   policy  reports,  which  are  published  Economic  and  Sector  Work  or   Technical  Assistance  reports,  have  the  stated  objecCve  of  informing  the   public  debate  or  influencing  the  development  community…       About  13  percent  of  policy  reports  were  downloaded  at  least  250  Cmes   while  more  than  31  percent  of  policy  reports  are  never  downloaded.   Almost  87  percent  of  policy  reports  were  never  cited.   Granular  content  instead  of  “documents”   69   FUTURE   Doemeland, Doerte; Trevino, James. 2014. Which World Bank reports are widely read ? Policy Research working paper ; no. WPS 6851. Washington, DC: World Bank Group. http://documents.worldbank.org/ curated/en/2014/05/19456376/world-bank-reports-widely-read-world-bank-reports-widely-read
  • 70. @design4context      NextGen  Search      #UXPA2015 Craig S. Tashman and W. Keith Edwards. 2011. LiquidText: a flexible, multitouch environment to support active reading. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '11). ACM, New York, NY, USA, 3285-3294. DOI=10.1145/1978942.1979430 http://doi.acm.org/ 10.1145/1978942.1979430 Summarize  &  compress    (LiquidText)   FUTURE  
  • 71. @design4context      NextGen  Search      #UXPA2015 FUTURE   ReflecCng  task,  user  and  content  relevance   71  
  • 72. @design4context      NextGen  Search      #UXPA2015 Goal:  Embed  in  applicaCon   72   FUTURE  
  • 73. @design4context      NextGen  Search      #UXPA2015 Unstructured   Content   Image   The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document  Voice,     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Fragment   Results     Page   ApplicaCon   Embedded   Results   Panels   FUTURE   Context   Parameters   Text,   Graph   Model   Terms,   Tags   Interpreted   meaning   NLP,  Enrich,   Auto-­‐Tag     Unstructured   Content   Semi-­‐structured   Index/   Graph  db   Review
  • 74. @design4context      NextGen  Search      #UXPA2015 74   ●  Review  is  a  learning  process   ●  It  is  iteraCve  and  longitudinal,  so  help  a  person  understand   what  has  previously  been  retrieved,  viewed,  saved,  used   ●  Documents  are  part  of  the  search  experience     ●  The  take-­‐away  is  the  informaCon,  not  the  document  /   desCnaCon   ●  Design  should  facilitate  the  next  acCons,  e.g.   synthesis,  sharing,  ciCng,  learning,  doing     ●  Be  humble  –  and  create  a  humble  experience   Design  consideraCons  Review
  • 75. @design4context      NextGen  Search      #UXPA2015 75   Take-­‐aways   http://en.wikipedia.org/wiki/File:Libreria_San_Gines.jpg
  • 76. @design4context      NextGen  Search      #UXPA2015 Image   The  mechanics  of  search   Index   Query   Parser     Search   Engine     Document  Voice,   Context   Parameters     Models       Metadata,  Taxonomy,   Thesaurus,  Ontology   Results   &  Facets   List  of  items   List  of  terms     and  counts   Fragment   Results     Page   Structured   Data  Panels   Speech   Language  Images   ApplicaCon   Embedded   Results   Panels   FUTURE   Graph   Model    Images   &  MulCmedia   Profile   Text,   SemanCc   Processing   Save   User   Model   Terms,   Tags   Interpreted   meaning   NLP,  Enrich,   Auto-­‐Tag     Unstructured   Content   Semi-­‐structured   Index/   Graph  db  
  • 77. @design4context      NextGen  Search      #UXPA2015 User   System   •  Think   •  Look  at  what  you  did   before   •  Gather  terms  and   ideas   •  Express  keywords   •  Pick  from  lists   •  Enter  parameters   •  Speak  sentences   •  Change  what  you   expressed  (refine)   •  Review  lists   •  Read  small  amounts  of   informaCon   •  Apply  filter  parameters   (refine)   •  Make  selecCons     (short-­‐term  keep)   •  Look  at  what  you  found   •  Make  decisions  about   what  else  to  seek  (refine)   •  Select  and  discard   •  Take  follow-­‐on  acCon   •  Share   •  Keep   •  Capture  terms  in  notes   •  Extract  terms  from   documents   •  Provide  reviews  of   previous  materials   •  Provide  examples  of     what  might  be  available   (proacCve)   •  Ingest  and  store   content  in  a  structured   way  so  it  can  be   searched   •  Incorporate  what  other   people  have  searched     for  previously.   •  Provide  example   phrases  (type  ahead)   •  Parse  language  to  try   and  understand  intent   •  Gather  context  signals   •  Apply  thesaurus/ addiConal  model   terms   •  Send  requests  to     other  services   •  IdenCfy  appropriate   items  to  return   •  Rank  the  returned   items   •  Present  the  structured   data   •  Present  the  returned   items   •  Present  the  model  of   vocabulary  for  filtering   •  Present  summaries  and   abstracCons  to  profile   what  is  found   •  Analyze  selected   informaCon   •  Provide  a  place  to  store   things   •  Provide  a  place  to   organize  things   •  Provide  a  way  to  manage   what  you  have   •  Provide  a  way  to  take   what  you  have  and  use  it   elsewhere   •  Profile  the  user’s  process   when  they  did  that   Seek Type in the box Evaluate Assess results Review Assess content Formulate Strategy Tactics
  • 78. Duane  Degler   Principal duane@designforcontext.com @ddegler Lisa  Ba.le   Principal lisa@designforcontext.com @design4context Designing  the  Next  Genera/on     of  Search  User  Experience   UXPA  2015  •  June  24,  2015