1. {BREAN DETERS}
949.637.5792 l bdeters@gmail.com
SUMMARY
Dynamic former collegiate athlete and strategist who excels in relationship and project management, leadership, and problem
solving. Known for carrying a warm personality and a calm exterior with her in pressure-packed environments.
EDUCATION
DEPAUL UNIVERSITY | Chicago, IL | graduated 2011
Master’s; Kellstadt Graduate School of Business. Business Administration, Marketing Strategy.
UNIVERSITY OF SOUTHERN CALIFORNIA | Los Angeles, CA | graduated 2007
Bachelor’s; Dornsife College of Letters, Arts, and Sciences. Pre-med Kinesiology.
EXPERIENCE
BIOLASE | Biotechnology | Irvine, CA | 2006 – 2012
Marketing Communications Manager | 09/11 – 05/12
• Managed content creation for sales and marketing events to generate high quality leads across North America, increased tradeshow
booth traffic by 80% year over year
• Project manager of integrated marketing execution used to meet and exceed quarterly sales quotas for ~3 campaigns a quarter
• Managed $2m advertising budget and placements in print and digital media program, analyzing ROI to determine best value-added
investments
• Daily use of Microsoft CRM, Sharepoint, Outlook, Excel, Powerpoint, Project, Adobe Acrobat and SalesForce
Marketing Event Coordinator | 01/08 – 08/09
• Redesigned marketing calendar and event format to improve lead quality and pull prospects through the sales funnel
• Achieved lowest cost-per-sale ratio in company history by reducing event expenses by 50% with new processes
• Managed annual sales marketing budget of $1m for North American sales reps to create cost-effective, lead-generating events
Marketing Intern | 05/06 – 08/06
• Assisted with event execution, customer and registration management maximizing budgets to hit sales goals
GARRETT POPCORN SHOPS | Consumer Retail | Chicago, IL | 2010 – 2011
Business Development Manager | 01/11 – 08/11
• Created analytical tracking system for int’l stores using sales data to decrease inventory loss and freight costs
• Managed global brand IP process and RFP submissions, helping open 8 new stores in 3 countries in 2011
Marketing Analyst | 09/10 – 01/11
• Analyzed previously untouched online sales and statistical data in SQL and Excel to create marketing promotions designed to
increase sales in off-peak seasons, achieving YoY double digit growth in historically slow months
KAREN ZUPKO & ASSOCIATES | Healthcare Consulting | Chicago, IL | 2009 – 2010
Finance/Accounting Intern | 12/09 – 07/10
• Coached practices in proper insurance coding and billing, EMR conversion, practice management, and business accounting
• Increased practice’s revenue and collection percentage up to 30% without increasing staff productivity
LEADERSHIP
NET IMPACT CASE COMPETITION: Corporate Social Responsibility | 2011
Team Leader
• Awarded 3rd Place out of 65 int’l competitors. Created/presented a sustainable business case solution to a panel of executives
DEPAUL BUSINESS CORPS: Community Service Project | 2009-2010
Executive Chair
• Mentored NPO leaders on effective, creative fundraising and expense management skills to maximize operating budget
USC WOMEN’S VARSITY SWIM TEAM | 2003-2006
Athlete and Recruiting Coordinator
INTERESTS
Active: Raced first Half Ironman in July 2011; also an avid outdoor sports enthusiast who enjoys swimming, triathlons, yoga, volleyball, water-
skiing, and the beach; Travel: last trip was to Portugal, France, England, and Amsterdam in Summer 2012