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Award-winning innovative marketing talent with a remarkable track record of providing vision, direction, and strategic leadership. Consecutively escalating experience in a variety of sales and marketing roles with a proven ability to develop and execute multi-faceted business development ideas and strategies. Proven creativity in developing marketing plans, revenue channels, strategic partnerships as well as capable analytical skills, budgeting and extensive P&L experience.
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1. {BREAN DETERS}
Chicago, IL l 949.637.5792 l bdeters@gmail.com
EDUCATION
DEPAUL UNIVERSITY | Chicago, IL | graduated 2011
Master’s; Kellstadt Graduate School of Business. Business Administration, Marketing Strategy.
UNIVERSITY OF SOUTHERN CALIFORNIA | Los Angeles, CA | graduated 2007
Bachelor’s; Dornsife College of Letters, Arts, and Sciences. Pre-med Kinesiology.
EXPERIENCE
CELSIS INTERNATIONAL | Biotechnology | Chicago, IL
Marketing Operations Specialist | 08/12-present
Create, manage, and execute event calendar for sales and marketing team to push prospects down the pipeline
Manages print and digital marketing strategy by creating effective campaigns to target unique B2B customer segments
BIOLASE | Biotechnology | Irvine, CA
Marketing Communications Manager | 09/11 – 05/12
Managed content creation for sales and marketing events to generate high quality leads across North America, increased tradeshow
booth traffic by 80% year over year
Project manager of integrated marketing execution used to meet and exceed quarterly sales quotas for ~3 campaigns a quarter
Managed $2m advertising budget and placements in print and digital media program, analyzing ROI to determine best value-added
investments
Daily use of Microsoft CRM, Sharepoint, Outlook, Excel, Powerpoint, Project, Adobe Acrobat and SalesForce
Marketing Event Coordinator | 01/08 – 08/09
Redesigned marketing calendar and event format to improve lead quality and pull prospects through the sales funnel
Achieved lowest cost-per-sale ratio in company history by reducing event expenses by 50% with new processes
Managed annual sales marketing budget of $1m for North American sales reps to create cost-effective, lead-generating events
Marketing Intern | 05/06 – 08/06
Assisted with event execution, customer and registration management maximizing budgets to hit sales goals
GARRETT POPCORN SHOPS | Consumer Retail | Chicago, IL
Business Development Manager | 01/11 – 08/11
Created analytical tracking system for int’l stores using sales data to decrease inventory loss and freight costs
Managed global brand IP process and RFP submissions, helping open 8 new stores in 3 countries in 2011
Marketing Analyst | 09/10 – 01/11
Analyzed previously untouched online sales and statistical data in SQL and Excel to create marketing promotions designed to
increase sales in off-peak seasons, achieving YoY double digit growth in historically slow months
LEADERSHIP
REVIVE THE DREAM INSTITUTE: Non-profit | 2012-present
Fellow / Volunteer
An educational and participatory program for motivated professionals to benefit public education in metropolitan areas
NET IMPACT CASE COMPETITION: Corporate Social Responsibility | 2011
Team Leader
Awarded 3rd Place out of 65 int’l competitors. Created/presented a sustainable business case solution to a panel of executives
DEPAUL BUSINESS CORPS: Community Service Project | 2009-2010
Executive Chair
Mentored NPO leaders on effective, creative fundraising and expense management skills to maximize operating budget
USC WOMEN’S VARSITY SWIM TEAM | 2003-2006
Athlete and Recruiting Coordinator
INTERESTS
Active: Raced first Half Ironman in July 2011; also an avid outdoor sports enthusiast who enjoys swimming, triathlons, yoga, volleyball, water-
skiing, and the beach; Travel: last trip was to Portugal, France, England, and Amsterdam in Summer 2012