Senarath Dissanayake is a senior-level regional manager and business development leader with over 20 years of experience in sales, marketing, and team leadership. He has a proven track record of driving revenue and achieving goals across various industries. Currently, he is seeking new opportunities to utilize his strengths in relationship building, strategic planning, and developing high-performing teams.

1. SENARATH DISSANAYAKE
12457, Dawn Lane, Cerritos, California 90703.
Mobile: 562 440 9258 | sendiss@hotmail.com
LinkedIn: lk.linkedin.com/in/sen-dissanayake-5b56a039
Senior-Level Regional Manager | Business Development Leader
Collaborative, goal-oriented Senior-Level Manager and as an investigation officer with 20+ years’ experience
driving revenue in assigned markets, using client-centric consultative sales techniques, and leading high-
performing teams. Confidently and empathically interacts with decision makers in complex administration,
human resources, sales and marketing environments including consumer industries, engineering, IT, banking and
automotive industries. Adept in building, training, sustaining, and retaining driven team members and possesses
the ability to motivate and inspire direct reports to achieve and exceed targeted goals and objectives. Delivers a
return on investment through all marketing and sales activities and exhibits talent in the identification,
establishment, and management of new channels and opportunities. Fluent in English.
CORE COMPETENCIES
Leadership ~ Business Development ~ Sales & Marketing Strategy ~ Revenue Generation ~ Team Building ~ P&L
Training & Development ~ Consultative Sales & Solutions Selling ~ Time Management ~ Strategic Presentations
Relationship Building ~ Business Planning ~ Goal Achievement ~ Strategy Execution~ Pipeline Development
Resource Utilization ~ Customer Service ~ Budget Management ~ Negotiation Skills ~ Technical Proficiencies
PROFESSIONAL EXPERIENCE
NormReevesHONDACerritosCalifornia-VIPSpecialist2016April
Attached to VIP sales division as a VIP sales specialist and handle the VIP clients by identifying their needs and
wants of automotive needs including vehicle trade-in. Presentations, advices on technical aspects and financial
benefits on their investments are part of my responsibilities. Identifying customer needs and wants in order to
give them a quality and excellent service with minimum time frame by assuring the clients’ 100% satisfactions all
the time and became the Top and the highest volume VIP Sales Specialist in the department within a short period
of three months and maintained the sustainability. The achievements are as follows since April-2016.
 Most Improved VIP specialist
 Top VIP Sales specialist (Certified Cars August, September, October)
 Rookie- August
 Top VIP Sales specialist ( Overall August, September, October)
 Top 20+ Club member (August, September, October)
 90 day highest average award.
TheFinanceCompanyPLC,(Semi banking finance organization) Colombo, Sri Lanka
SeniorManager2008– 2015.
Tasked with overseeing the operations, administration, marketing, training, lending, and security for multiple
branches of investment banking organization. Bears responsibility for the overall success and profitability of
assigned branches. Leads, manages, and directs business development and marketing initiatives, ensures proper
risk management processes are in place, supervises branch managers, and reports to corporate office.
 Recipient of three-performance based promotions.
 Championed effective management strategy that allowed for 100 percent goal attainment to be reached in the
majority of branches managed.

2. S. Dissanayake, Page 2
 Delivered 100 percent customer service rating through high quality outreach and retention efforts.
 Directed team members to generate the best in Fixed Deposits in September 2011; results provided for first
place finish in “Internal Staff Promotion Campaign.”
 Implemented strategy that allowed the team to win the “Best Branch Performance Award” in June 2011 for
attaining the highest amount of Fixed Deposits.
 Introduced a new and improved cost reduction proposal related to Fixed Deposit interest remittances;
successfully applied procedures and engaged in sustainment activities since launch in 2009.
 Effectively reduced debtor balance by Rs.23 million ($165,000.00) during the finance year of 2009-2010.
 Recipient of “Millionaires” Award in March 2008.
 Maintained favorable branch profitability and revenue generation efforts since beginning of tenure in 2008.
 Devises strategic marketing campaigns to celebrate branch anniversaries and seasonal festivals including
Deposit Mobilization strategy.
 Identifies, establishes, develops, and directs new channel opportunities through the implementation of new
external strategies in untapped or non-prospected market segments.
 Monitors investment returns related to product offering in an effort to increase the bottom line and grow
market share.
 Appoints and trains new financial advisors; conducts ongoing performance evaluation and assessment against
targets.
 Organizes and conducts National Sales Meetings; attends management committee meetings and involved in
operational, finance, and back-office strategy.
KobianTechnologies,Colombo,Sri Lanka.
Headof National Sales &Marketing-2007– 2008
Planned, organized, directed, and managed all sales for start-up IT company specializing in locally-assembled
computers. Served as a member of the leadership team, and held accountability for generating top-line growth as
well as generating relationships with stakeholders and key industry influencers. Implemented and evaluated all
field sales plans and programs and collaborated with leadership team in the development of short- and long-term
company goals and objectives.
 Recruited to assume role by company founders.
PC HousePLC,Colombo, Sri Lanka.
Regional SalesManager -2006– 2007
Branch Manager -2004 - 2006
Oversaw and directed all sales and marketing activities for multiple branches of IT sales and service Company.
Addressed complex business challenges and met and exceeded company’s annual revenue and quota for assigned
region. Responsible for hiring, training, and developing a successful team of sales managers that consistently met
goals and Company objectives. Directed regional initiatives and established department measurements to
manage and report progress toward revenue plan and business development goals.
 Recipient of one performance-based promotion.
 Covered the management and direction of five individual branches.
 Recognized as NASCO Award winner in 2004 and 2005.
ADDITIONAL PROFESSIONALEXPERIENCE
Bata ShoeCompany. Ratmalana- Sri Lanka.
Branch Manager/Regional Sales Manager 1992 – 2003
Quality ControllingSupervisor 1990 – 1992
GrotonPacificCarriers,Greece

3. S. Dissanayake, Page 3
Junior Engineer 1988 – 1989
Ceylinco InsuranceCompany,PLC,Colombo, Sri Lanka.
BusinessPromotionOfficer 1988
Free LankaTradingCompany,Colombo-Sri Lanka.
MarketingRepresentative 1987 – 1988
TradeandTransportInc. GreekVessels,-Greece.
Junior Engineer 1984 - 1987
EDUCATION
Masterof BusinessAdministration(MBA),2014
Cardiff Metropolitan University, Cardiff, United Kingdom
GCE AdvanceLevel (Commerce),1983
Thurstan College, Colombo, Sri Lanka
PROFESSIONAL DEVELOPMENT
 TeamBuilding,Leadership,Planning,andOrganizational Skills Workshop,Smart Quest—HR Solutions
Providerin Sri Lanka
 BritishComputerSocietyFirstStage,ESOFT
 CertificateinComputerHardware,NIBM
 First LineManagementCourse,Bata Lim, Canada
 Naval, Maritime,andShipping,Naval and Maritime Academy—Sri Lanka Navy