Ashley Smallwood has over 7 years of experience in recruiting and sales. She has exceeded sales goals and metrics in previous roles at The Art Institute of Charlotte and Enterprise. She is skilled in creating marketing plans, building client relationships, making sales calls, and securing new business through referrals.

1. ASHLEY J. SMALLWOOD
3215 Windshire Ln #204 ● Charlotte, NC 28273● asmallwood60@gmail.com ● 803-316-5715
PROFESSIONAL SUMMARY:
Recruiting professional with 7 years of experience in meeting and exceeding goals based on metrics set by company and personal,
creating marketing plans to generate new business and increase revenue, building long term relationships with clients to sustain
business, telemarketing and soliciting to secure additional business from referral sources, and accessing customer needs.
EXPERIENCE:
The Art Institute of Charlotte
Assistant Director of Admissions 2011-present
• Top 4 out of 17 in exceeding sales goals in application and enrollments
• Exceed 3 month rolling average for company’s commitment of 50% metric rate; YTD commitment rate 92%
• Exceed 3 month rolling average for company’s standard of 8% for total net conversion; personal MRA-13%
• Research and determine appropriateness of candidates for admission based upon needs, career goals, and values and
analyze their compatibility to the core competencies that The Art Institute education provides
• Facilitate team enhancement and product knowledge trainings to 30 members from the admissions team and other
departments to enhance productivity, team cohesiveness, interdependence, and shared outcomes
• Manage inquiries to achieve contact and performance activity weekly goals; utilize Ai approved recruitment
policies/formats; make contact with inquiries and redirect unqualified candidates based upon incompatible career goals
• Coordinate weekly progress reporting with management of current student applications to provide feedback and
recommend best practices
• Secure new inquiries by soliciting phone and in-person contacts for referrals of others to contact about the Institutes
offerings.
• Achieve enrollment and start rate goals.
Enterprise
Account Executive 2010 –2011
• Ranked within the top ten best sellers in SC and parts of GA 9 out of 13 months
• Created marketing strategies which increased sales by 35% year to date
• Closed an average of 1.7 corporate accounts per week
• Sold vehicles at referral locations and at special sales events and offered after-market products to customers
• Built and maintained relationships with customers and referrals which generated in new and additional business
• Made sales calls to clients and referral sources to solicit new business
Management Trainee 2008- 2010
• Sold Enterprise Coverage at over a 90% success rate resulting in monthly top ten rankings within regional market
• Promoted to the Airport location through the “The Best Person Program”
• Implemented new marketing plans to drive and increase both corporate and retail business accounts
• Created and maintained monthly profit and loss statements
• Coordinated and managed logistics for rental fleet and personnel
• Coordinated logistics for reselling cars in fleet
American General Financial Services
Customer Account Specialist 2007- 2008
• Processed credit, employment verifications, and records information
• Marketed all branch products and services to individuals and local businesses
• Worked past due accounts through inside adjustment activities
• Applied principles of good cash control, operated cash drawer, processed bank deposits, and maintained records and
balances
EDUCATION:
Charleston Southern University, Charleston, SC
Master of Business Administration May 2011
Bachelor of Arts in Communication and Theatre, Emphasis: Communication May 2007