The Rotary Club of Dryden strategic plan outlines goals from 2015 to 2018. Key areas of focus include international service, regional service, fundraising, meeting activities, outside activities, brand support, and public relations. For each area, objectives are defined such as supporting ongoing international projects, fostering partnerships in the community, setting annual fundraising targets, improving member recruitment and retention, and promoting the Rotary brand. The plan details action items for the next three years and a process for revising and implementing the strategy.

1. Rotary Club of
Dryden
Strategic Plan
June 2015 to December 2018

2. Three Year Plan
O 2015/16 Jack McMaster/Carl Eisner
O 2016/17 Carl Eisner/Ed Iskra
O 2017/18 Ed Iskra/TBC

3. Strengths and Opportunities
O Fundraising
O Members
O Support of community
O Media support
O Financially sound
O Broad impact on
community
O Expand on regional
impact & coordinate
with other Clubs
O Public relations
O Mentorship of new
members (retention
and expansion)
O Rotaract
O Fundraising – new
ideas

4. Weaknesses and Threats
O Not seeing opportunities
in international service
O Lazy when it comes to
fundraising
O Attracting younger
members
O Public relations
O No enough fellowship
O Member mentorship /
orientation
O Succession planning
O Weekly meetings
O Volunteer burnout
O Wabigoon Bingo Hall
O Loss of members
O Attendance policy
O Other service clubs do a
better job of PR
O Not enough members
filling executive
positions

5. Seven Areas of Focus
O INTERNATIONAL SERVICE
O Support ongoing Rotary International projects in
international services.
O Application of grants to support international
projects.
O Increase giving to annual programs fund.
O Identify a signature project, in addition to Polio
Plus.
O REGIONAL SERVICE
O Work collaboratively with Aboriginal communities
and organizations to fulfill their goals.
O Foster partnerships to support a variety of Dryden
and regional programs that improve quality of life.
O Support Rotary Park as a signature local project.

6. Seven Areas of Focus
O FUNDRAISING
O Set an annual fundraising target and plan
accordingly.
O Manage the lottery license opportunities to
maximize revenues for the Club.
O Develop and implement other fundraising to meet
project needs.
O MEETING ACTIVITIES
O Foster Club innovation and flexibility.
O Achieve a balance of Rotary and non-Rotary
programs.
O Promote membership diversity.
O Improve member recruitment and retention.

7. Seven Areas of Focus
O OUTSIDE ACTIVITIES (outside of meetings)
O Offer leadership opportunities.
O Participation in strategic planning.
O Extend Rotary into Dryden and area communities.
O Create a balance in all avenues of service and fellowship.
O BRAND SUPPORT (getting the Rotary name out)
O Unify image and brand awareness.
O Publicize action-oriented service.
O Provide oversight in the use of the Rotary logo/brand/name.
O PROMOTIONAL ACTIVITIES (public relations)
O Promote networking opportunities and signature activities.
O Promote core values.
O Manage the development of promotional materials (ie:
newsletter, brochure and website).

8. Key Components
O International Service
O Promote short term exchange option
O Encourage non-Rotarians to get involved with
exchange programs as host parents
O Investigate other opportunities for
travel/fellowship/service – ie: Habitat for Humanity
O New member orientation re: International Service
O Signature projects: Ripple Effect, Shelterbox and
Amarok Society
O Identify an International Project as signature
project for 2017. Direct giving – credit card or
bank withdrawals.
O Clarify Future Vision process

9. Key Components
O Regional Services
O Support literacy project at Wapakeka First
Nation (Bearskin Lake)
O Participate in Dryden Area Anti-Racism
Network
O Investigate a permanent building at Rotary
Park as our signature project for the Club’s
75th anniversary in 2017

10. Key Components
O Fundraising
O Share fundraising targets with membership
O Support succession planning of fundraising
initiatives
O Investigate more ‘hands-on’ projects
O Investigate partnerships for fundraising
O Develop more non-restricted fundraising
activities

11. Key Components
O Meeting Activities
O Creation of Facebook page with a number of
administrators
O Members to each suggest one speaker
O Ad-hoc one minute table topics
O Member vocationals – not just new members
O Divide programmer duties
O Vocational tours
O City of Dryden/Chamber of Commerce for dignitaries
in the community
O New types of memberships – family, corporate
O Invite local business leaders to meetings
O Invite more media representatives to become
members
O Develop member mentorship program

12. Key Components
O Outside Activities
O Rotary leadership class for Dryden, Kenora
and Sioux Lookout
O Strong presence at 2017 District
Conference – supplement registration fees
O Club delegation to communities we support
for PR/donation photos
O Red Lake satellite club
O Inter-Club meetings with Kenora and Sioux
Lookout

13. Key Components
O Brand Support
O Work with Alex Wilson Coldstream on
Welcome to Dryden signage
O Promote brand to younger demographic
O Simple ideas to promote Rotary
O Capitalize on promotional opportunities
O Brand awareness at public events
O Time capsule at Rotary Park for 75th
anniversary

14. Key Components
O Public Relations
O Clarify needs of club for 75th anniversary
and 2017 District Conference in Kenora
O 2017 Legacy Project to be determined
O Creation of central repository for
sharing/archiving of information
O Rotary Club of Dryden brochure to be
included at bingo vendor sites

15. Next Steps
O Plan presentation to Club Membership –
obtain feedback (BY JUNE 1st, 2015).
O Incorporation of feedback.
O Provide incoming executive with plan
reflective of club’s feed back.
O Incoming executive to approve plan and
submit to Club for final approval.
O Incoming executive to review the next three
years and begin planning an implementation
schedule – assign priorities to be achieved
annually.
O Minimum yearly strategic plan progress
update to membership.