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Membership Matters

A panel discussion on membership with 2016-17 Rotary Coordinators PDG Vijay Jalan & Rajendra H. Rai.

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Membership Matters

  1. 1. Membership Matters Moderator – Jatinder Singh Panelists – PDG Vijay Jalan & PDG Rajendra H. Rai 15 April 2016
  2. 2. SESSION PLAN OBJECTIVES Objectives • Membership Trends • Minimum Standards for Clubs • “I” for membership-PDG Vijay Jalan • Club invoice • Case study- PDG Rajendra Rai
  3. 3. Rotary: An International Organization International Zones 34 Countries & Geog. areas 220 Districts 535 Clubs 35,165 Rotarians 12,26,800 Rotaract Clubs 8,700+ Interact Clubs 19,000+ Rotary Community Corps 8,600+
  4. 4. MEMBERSHIP- SOUTH ASIA COUNTRY CLUBS ROTARIANS INDIA 3,510 137,272 PAKISTAN 165 2,945 BANGLADESH 308 8,760 SRI LANKA 75 2,030 NEPAL 94 3,440 AFGHANISTAN 3 55 BHUTAN 1 12 MALDIVES 1 39 TOTAL 4,155 154,580
  5. 5. MEMBERSHIP Districts Clubs Rotarians Women World 535 35,165 12,26,790 253,125 South Asia 42 4,155 154,580 15,100 Percent 7.8% 11.8% 12.6% 5.96%
  6. 6. USA 95,045 Brazil 13,178 India 12,850 Korea 11,527 Canada 7,681 Country Women Members Worldwide 253,125 S. Asia represents 5.96% of total women Rotarians worldwide. Women comprise 9.78% of Rotarians in South Asia; world average 20.63%. MEMBERSHIP-WOMEN
  7. 7. Rotary Fact Age 29 & Younger 1% Age 30-39 9% Age 40-49 20% Age 50-59 27% Age 60-69 25% Age 70 & Older 18% Worldwide Age Detailed Breakdown of Age Demographics
  8. 8. Rotary Fact 70% of Rotarians worldwide are over the age of 50! Age 29 & Younger 1% Age 30-39 9% Age 40-49 20% Age 50-59 27% Age 60-69 25% Age 70 & Older 18% Worldwide Age
  9. 9. Why Membership Matters Most donors are members Declining membership = fewer donors Fewer donors = Bigger contributions required to avoid funding shortfalls Unfunded or poorly funded programs and projects = Reduced public image Low(er) public image = Reduced interest in joining, and declining membership
  10. 10. MINIMUM STANDARDS-CLUBS • Pays percapita dues to RI • Meets regularly • Subscribes to a Rotary magazine • Implements Service Projects • Receives visit of DG, AG or an RI Officer • Acts as per RI Constitution & Bylaws • Timely updation of membership list • Resolves club disputes in an amicable manner • Maintains cooperative relations with District • No litigation against RI
  11. 11. MEET OUR PANELIST- PDG Vijay Jalan (District 3140) • Several professional and Rotary achievements. • Over 30 years experience in international trade, marketing and business management. • DG 2011-12. Managing Director Intercargo
  12. 12. I Indispensability Interact Inculcate Impress Induct Inform Imbibe Involve Identify Interest Invite The Only Allowable I in Rotary
  13. 13. THANK YOU PDG Vijay!
  14. 14. CLUB INVOICE
  15. 15. CLUB INVOICE
  16. 16. CLUB INVOICE • 30 Days • 120 Days • Unreported Club officers • E-mail addresses, E-SARs
  17. 17. TIMELINES … as of 1 January 2016 Dues payable upon receipt of the SAR Dues not paid Reminders sent to club Dues not paid Club terminated Jun Dec Jul Jan 1 May 2017 1 Nov 2016 Jun Dec Apr Oct Mar Sep Feb AugJuly 2016 Jan 2017 May Nov 4 Months Update membership data regularly!!
  18. 18. OUTSTANDING CLUB DUES • Clubs which do not pay the dues within four months get terminated. • Clubs will then have five months to fulfill the following reinstatement requirements:
  19. 19. REINSTATEMENT REQUIREMENTS • Pay all outstanding financial obligations at the time of termination. • Pay all membership dues that continue to accrue thereafter. • Pay a $30 per member reinstatement fee. • Reinstatement application.
  20. 20. TERMINATION After 150 days from the termination date, clubs are permanently terminated and cannot be reinstated.
  21. 21. CLUB INVOICE How to receive a correct invoice? • Update membership data by 1 July & 1 January
  22. 22. CLUB INVOICE Where to find the club invoice? • Notification sent by email • Available in My Rotary
  23. 23. MY ROTARY – MANAGE – CLUB ADMINISTRATION
  24. 24. MY ROTARY – MANAGE – CLUB ADMINISTRATION
  25. 25. MY ROTARY – MANAGE – CLUB ADMINISTRATION
  26. 26. CLUB INVOICE How to pay the Invoice? Through Demand Draft / At Par Cheque. Drawn in favor of ‘Rotary International South Asia office’ payable at New Delhi. NEFT/RTGS to the virtual account given in the Invoice USD28+1.5COL Levy+ST. Prorata dues, membership reporting.
  27. 27. MEET OUR PANELIST- PDG Rajendra Rai (District 3190) • Several professional and Rotary achievements. • Over 30 years experience in international marketing and business management. • DG 2007-08. Director Fouress Engineering
  28. 28. A World Class District –A case study Presenter: Rtn Rajendra Rai , RC Designate – Zone 5 Based on inputs from Rtn Dr. Sameer Hariani, Rtn.Jeetendra Aneja and Rtn. Radhakrishna P.M. of RI District 3190 Date: 15th April 2016
  29. 29. • RID 319 was carved out of RID 318 in 1977 and rechristened as RID 3190 in 1984. • Geographically a compact District covering 8 Revenue Districts ,major center Bangalore. • A city Centric District with 64 Clubs out of 95 clubs ( as of 1st July ) within the city of Bangalore and only 31 clubs outside Bangalore. RID 3190 – A brief history
  30. 30. RID 3190 – A Vibrant District The significant Rotary Projects of RID 3190  Karunashraya, a hospice for the terminally ill Cancer patients.  Rotary TTK Blood bank, the largest blood Bank in Karnataka  4 Rotary / Rotary supported Eye Hospitals - 6000 Cataract surgeries per year.  650 heart surgeries every year for poor children below 14.  Over 2000 Artificial limbs given annually- totally tally over 20000.  5 Rotary run/ Rotary supported Nephrology centers –Dialysis to 100 patients a day.  Around 20 Rotary Administered Schools in the District.
  31. 31. RID 3190 one of the Toppers in TRF Contributions & Programs Total Contributions since 1977:$ 9.05 Mn AKS: 3 Major Donors: 308 No of PHFs: 5024 Projects MG / GG: 501 Per capita Contribution to TRF- 2007-08- $ 196 (India highest) 2008-09- $ 111, 2009-10- $ 140, 2011-12 - $ 153, 2013-14- $ 263, 2015-16 - $ 292
  32. 32. MEMBERSHIP GROWTH IN 3190 RID 3190 1st Jul 2011 1st Jul 2013 1st Jul 2013 1st Jul 2014 1st Jul 2015 Growth in the last five years Clubs 85 86 89 89 95 10 (11.76%) Members 3216 3220 3342 3428 3868 652 (20.27%) 0 500 1000 1500 2000 2500 3000 3500 4000 4500 1st Jul 2011 1st Jul 2013 1st Jul 2013 1st Jul 2014 1st Jul 2015 Clubs Members
  33. 33. Why Membership Matters Most donors are members Declining membership = fewer donors Fewer donors = Bigger contributions required to avoid funding shortfalls Unfunded or poorly funded programs and projects = Reduced public image Low(er) public image = Reduced interest in joining, and declining membership
  34. 34. DG Nagesh’s Vision for the World class District To be World No 1 in Membership Growth To be World No 1 in TRF Contribution
  35. 35. Slogan was : We are making History! We are making RI District 3190 A WORLD CLASS DISTRICT We are going to soar high!
  36. 36. Goals DG Nagesh set for the District Growth through External Extension 50 clubs to be installed +1000 Nos to be added. Internal Growth +1000 Nos including Women membership by +250 Total Growth +2000
  37. 37. Strategy adopted for meeting his Membership Goals • Took a decision that Membership Growth & Extension are to be the prime objectives for the year. • Made a strong team for the key thrust area of membership with 5 District Directors – 2 for Internal Extension, 2 for External Extension and 1 for Women in Rotary • Started planning and meeting Presidents and Key Members of District Team informally on a monthly basis 6 months before start of the year. • At every stage stressed on our aim to be World No. 1 in Membership .
  38. 38. Prepared a map of RID 3190 and Identified the most potential areas for Extension Prepared a map of our District and highlighted the most potential areas for formation
  39. 39. Innovative steps to trigger Growth through Extension • Shared the District map with identified places with the Membership Team and Presidents and asked them for their inputs. • Invited senior Rotarians to volunteer as GSR for such clubs identified in the list. When conceived , the initial list had 62 potential clubs now the list has reached 105 potential clubs. • Developed a unique reporting mechanism based on thrust areas where on entering the data for that month, it immediately highlights the strengths & weaknesses of the clubs.
  40. 40. Objectives & Strategy for internal Growth Objectives: • To ensure that the clubs get strengthened through increased membership. • To ensure good attendance, successful project implementation and long term sustainability of clubs. • Better gender diversity. Strategy - 40: 30 Formula • Target of minimum membership of 40 for City clubs and 30 for rural clubs or outside city clubs.
  41. 41. Identification of the clubs for 40:30 implementation As of 1st July 2015 Total number of clubs 95 Number Strength Clubs identified for 40:30 scheme 49 1125 Identified city clubs 34 839 Identified rural clubs 15 286
  42. 42. GAVE CLUBS SIX MONTHS TO STRATEGISE: • Appoint a Membership Committee. • Adopt 40:30 scheme as club Goal and target to achieve by GOV. • Invite District Team to speak at the club meetings. • Have personal meetings with club members to instill importance of Membership. • Identify the target audience. • By 1st July 2015 have a database of all prospective members. • Recognize Membership performers at all major Club events.
  43. 43. GAVE SIX MONTHS TO PROMOTE : • Write personally to leading personalities known to the members (Chambers, IT Companies , leading professionals and businessmen in the community). • Developed contact list from mobile phones of existing members to scout for prospective members. • Interact with Past Rotaractors and Rotary Alumni and invite them to join Rotary. • Interact with parents of Interactors , RYLA participants and beneficiaries of service projects and invite them to join Rotary. • Standee at Prime Locations & Malls. • Hoardings at Major Traffic Junctions and in BMTC Buses .
  44. 44. GAVE CLUBS SIX MONTHS TO RECONNECT • Get data of Past Rotarians who left the club since 2010. • Past Partners in their Service Projects. • Form a team of Senior Rotarians to study the data and form a modified list (eliminating unwanted, very old, deceased or Transferred cases). • Write emails to each one of them, inviting them to participate in Rotary’s programs . • Share this data with other Clubs to invite them to rejoin in case they left because of geographical reasons . • During Club/District Programs, invite them for an interaction with DG/District Officers.
  45. 45. ACTIONS TAKEN • Membership team visited all the clubs to Spread the Vision and Goals of the DG . • DG made special motivational visits ( GMV) to weaker clubs. • Every quarter, organized “Membership Fortnight”. • “Gift Rotary to your Friend” program launched – asking members to recommend friends from Mobile contacts . • Membership development seminar held in September attended by 70% of the clubs Presidents and CMCs. • At least 4 club orientations and Pre-induction talks were conducted for every new club Chartered.
  46. 46. Hoardings to promote Rotary to attract members 25 Hoardings and 20 banners in BMTC buses to Promote Rotary
  47. 47. Strategies adapted by successful clubs for Internal Growth Each one get one Classification- available profession Satellite clubs Presenting Rotary to Industry associations Personalizing the projects with stakeholders Focus on women members including Anns Public image and service activities
  48. 48. RESULTS SO FAR EXTERNAL EXTENSION TARGET- 50 NEW CLUBS • CHARTERS RECEIVED – 25 • CHARTER UNDER PROCESS – 5 • CLUBS UNDER FORMATION- 20  NEW MEMBERS ADDED- 891 INTERNAL GROWTH • 669 NEW MEMBERS ADDED • 257 NEW WOMEN MEMBERS ADDED ( 296 in July) TOTAL NEW MEMBERS 1560
  49. 49. Onwards …. RID 3190 is world no 1 in Membership Growth as of 1st April but The Mission is on till the target is achieved !
  50. 50. WORLD CLASS MEMBERSHIP DEVELOPMENT TEAM Rtn.Dr. Sameer Hariani, Rtn. Srinivasmurthy,Rtn. Dr. Radhakrishna , Rtn. Jeetendra Aneja and Rtn. Lochana Ashok Kumar- Led by DG. Flt. Lt. K.P. Nagesh
  51. 51. THANK YOU PDG Rai!
  52. 52. WHAT ARE YOU WAITING FOR? BE A VIBRANT CLUB Be a Vibrant Club includes: • A club success story from your region • Ideas for your club to try • Resources for your club on My Rotary
  53. 53. • Take courses • Find resources • Connect with an online community • Customize your user profile and track your progress Learn how to tell your Rotary story, set goals in Rotary Club Central, apply for a grant, and much more. Visit the Learning Center at http://learn.rotary.org to learn more. LEARN EVERYWHERE WITH ROTARY’S LEARNING CENTER.
  54. 54. Membership Best Practices Discussion Group: Search for “Membership Best Practices” on Rotary.org
  55. 55. THANK YOU

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