This document provides an agenda for an event featuring presentations by Richard Ellis of McDonald's Canada and Bob Langert of McDonald's Global on their sustainability efforts. The agenda includes an introduction to the speakers, their presentations, a breakout session where attendees will discuss generating ideas for McDonald's, and a networking reception. The event will also be livestreamed and recorded. A follow up webinar with McDonald's is announced to discuss how attendee ideas resonated with the company regarding connecting organizational design, culture, and sustainability goals.

1. Wednesday October 9, 2013
McDonald’s: The Trend Towards
Transparency and Authenticity
Media Sponsor Venue Sponsor
twitterchat #TSSSchat
Promoting discussion and problem solving
among sustainability thought leaders
Bob Langert
Global VP, CSR & Sustainability
McDonald’s Global Corporate
Richard Ellis
SVP Comm., Public Affairs & CSR
McDonald’s Canada

2. Notice to attendees
This event is being webcast live and will also be
recorded for later viewing. Some of the material will be
used on the TSSS website and for other marketing
purposes. Please be aware that all TSSS attendees may
be included in photographs, video and audio from this
event.

3. #TSSSchat
Tonight's twitterchat
Hosted by:
Aman Singh of CSRwire

4. Follow us @TSSStweets
Opportunities to Connect
Facebook
Torontosustainabilityspeakerseries
Join us on LinkedIn – 3250+ members

5. THANK YOU
Venue Sponsor
Media Sponsor
Capitalism 2.0
Strategic Partner

6. 5:00 – 5:10 Welcome to TSSS
5:10 – 5:45 Presentations by Richard Ellis & Bob Langert
NEW FORMAT FOR BREAKOUT
5:45 – 5:55 Introduction to the Breakout Team:
Leslie Bennett and Heather Shapter
5:55 – 6:20 Breakout Session
6:20 – 6:25 Quick Summary from selected groups
6:25 – 6:35 General Q & A
6:35 – 7:20 Networking and snacks
7:20 Sharp – DEPART
Bennett Jones staff have had a long day
Agenda

7. Breakout Session Facilitators
Thank-you
“Corporate Culture Game Changers”
Leslie Bennett Heather Shapter

8. Wednesday October 9, 2013
McDonald’s: The Trend Towards
Transparency and Authenticity
Media Sponsor Venue Sponsor
twitterchat #TSSSchat
Promoting discussion and problem solving
among sustainability thought leaders
Bob Langert
Global VP, CSR & Sustainability
McDonald’s Global Corporate
Richard Ellis
SVP Comm., Public Affairs & CSR
McDonald’s Canada

9. Breakout Session Facilitators
Leslie Bennett Heather Shapter
“Corporate Culture Game Changers”

10. “Crowdsourcing Ideas into Action”
Leslie Bennett Heather Shapter
“Corporate Culture Game Changers”

11. A
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Pitfalls
90 Day Strategy Map
OUTCOME

12. Follow Up Webinar with McDonalds –
how did your ideas resonate with the
McDonald’s team
Event Title: A Moment With McDonald's: The
Connection Between Organizational Design,
Corporate Culture & Sustainability Goals
Date: Wednesday, October 23, 2013
Time: 1:00pm – 2:15pm ET
To sign up please visit the TSSS website and
follow the link to upcoming events.