For my assignment in Professional Writing, we had to come up with an event and propose it to a chosen company.

1. Alisson Bisono
Event Coordinator
3300 University Blvd.
Winter Park, FL 32792
August 8, 2018
George Strompolos
Fullscreen Media
12180 Millennium Dr.
Los Angeles, CA 90094
Dear Mr. Strompolos,
Fullscreen Media has been a vessel for YouTube influencers to interact with their audiences
since 2011. From the tours you curate to the volunteer work you partake in, I have been a fan of
yours for a while now. Your belief in helping kids discover their talents in art is one of the many
reasons why I am contacting you.
Background and Purpose
Throughout the years, there have been multiple organizations aiding underprivileged youth in
achieving their dreams. Renowned companies like Live Nation and VH1 have adapted this
concept. The Watts Empowerment Center is a non-profit organization focused on empowering
and developing children to follow their dreams. However, there has been a lack of donations
causing the center to postpone some programs. An example of a program being postponed is
children learning how to play guitar from local artists. This has led to a decrease in participation
due to a lack of funding in the musical department. With the proper funding and influencers, Play
On can raise enough money to motivate these kids in showcasing their talents and supporting the
youth center.
Proposed Plan of Action
With your help, I hope to achieve an exciting dodgeball tournament called Play On by
highlighting multiple Fullscreen creators and helping a great cause. Fullscreen Media represents
influencers like Andrea Russett, Kian and JC, Shane Dawson, and much more. With the
representation of these influencers partaking in Play On, my goal is to bring more attention to the
Fullscreen brand and raise enough money to bring back programs in the Watts Empowerment
Center. This event will be hosted in a Los Angeles gym, specifically close to the youth center.
Play On will be on platforms like YouTube and Twitch so that fans can watch from around the
world. Donations will be collected through streaming platforms and in person. Influencers will
be separated by genre; an example could be vloggers versus beauty gurus. The uniqueness of the
game of Dodgeball will resonate with multiple age groups. The individuality of this project is
one of the reasons why I want employees of Fullscreen to participate in the event.
Schedule
The following is a planned schedule for Play On:
Planning: August 30, 2018 to October 1, 2018

2. Weekly team meetings begin on August 31: Friday mornings at 10:00 AM
Finalize budget: October 2, 2018
Talent meeting: October 3, 2018
Locate and secure venue: October 6, 2018 to October 12, 2018
Distribute flyers and buttons for marketing at venue: October 12, 2018 to October 24, 2018
Order and pick up uniforms for talent: October 24, 2018 to October 27, 2018
Set up venue: October 28, 2018 to October 30, 2018
Day of event: October 31, 2018
Staffing
Below is a list of Fullscreen staff members I hope can join this project:
Pete Stein – General Manager of Brand Services; 2 years’ experience
Beau Bryant: General Manager of Talent & Programming; 5 years’ experience
Vito Iaia: Direct-to-Fan Coordinator; 3 years’ experience
Maureen Polo: Influencer Marketing; 6 years’ experience
Rozanna Tesler Fried: Vice President of Business and Legal Affairs; 12 years’ experience
As for volunteers, I would like Fullscreen interns to participate in taking the roles of staff for the
tournament. No experience is needed and the positions would include Box Office sales, Talent
check-in, a Runner, and more. Since they are new to the company, this would be a great way to
see how they would represent the Fullscreen brand.
Budget
Below I have calculated the budget for Play On:
Dodgeball gym: $400/day
Team uniforms: $600
Decorations: $800
DJ/Sound Mixer: $150
Referee: $70
Flyers: $100
Buttons/Stickers: $85.60
Total: $3,005.60
Authorization
With your participation in aiding the development of Play On, it will change the way companies
can raise money and help a cause. I am requesting your permission to use creators and
employees to work for Play On. A dodgeball tournament highlighting YouTubers will be one for
the books. I’m ready to get started in contacting talent and beginning the planning process.
Please contact me via email, alisson.bisono@gmail.com, by August 28, 2018 with your decision.
I look forward to working with you.
Thank you,
Alisson Bisono