Corporate Citizenship's senior consultant Thomas Milburn was guest speaker at The International Council of Shopping Centers annual RECon conference APAC in Bangkok, Thailand. RECon is the largest global gathering of retail real estate professionals, including the world’s largest developers, owners, retailers and more.

2. Impact for Change:
why measuring your impact creates value
PRESENTATION BY: THOMAS MILBURN 25 OCTOBER 2017

3. About Corporate Citizenship
• Founded in 1997, one of the longest standing
business consultancies specialising in
sustainability.
• Offices in London, Melbourne, New York, San
Francisco, Santiago and Singapore.
• We work with our clients to achieve their
commitments to responsible business behaviours
and sustainable practices.

4. Our conversations on impact
See more at www.corporate-citizenship.com

5. What we will cover today
• WHY: the changing business environment and the
challenge/opportunity
• WHAT: using impact measurement better understanding
touchpoints with society
• HOW: case studies on measuring socio-economic impact
• Q&A

6. The external environment is changing:
investors, markets, consumers are asking more of business
Not business as usual

7. The Sustainable Development Goals (SDGs)

8. Shift: Growing Regulation
http://www.carrotsandsticks.net/

9. Daily Local News, June 2017
Financial Times, July 2017
Shift: Socially Responsible Investors

10. http://uk.businessinsider.com/blackrock-ceo-larry-fink-
letter-to-sp-500-ceos-2016-2?r=US&IR=T
“Generating sustainable returns over
time requires a sharper focus not
only on governance, but also on
environmental and social factors
facing companies today”
- Larry Fink, Chairman and CEO of BlackRock

11. Eco Business,
September 2017
Shift: Conscious Consumers

12. Forbes, September 2017
Medium, March 2017
In particular…millennials
Nielsen, May 2015

13. Millennials’ expectations
Corporate Citizenship, September 2016

14. …so what?

15. New challenges
facing the sector
Creating
community
space
Adopting new
technology
Sustainable
design
Local impact
Accessibility and
inclusion

16. Measurement drives progress
“I have been struck again and again by
how important measurement is to
improving the human condition… You
can achieve amazing progress if you set a
clear goal and find a measure that will
drive progress toward that goal”
- Bill Gates, 2013

17. Measurement is key to demonstrating
impact to stakeholders
Contribution to
economic growth
& jobs
Meeting new
customer needs
& providing
experiences
Promoting and
implement
sustainable design
Enabling
community
regeneration &
revitalisation

18. What do we mean by impact
measurement?

19. What do we mean by impact?
POSITIVE IMPACT:
An impact that creates value for
the business and/or society
NEGATIVE IMPACT:
An impact that creates harm for
the business and/or society
Social; Economic; and Environmental
The short and long-term changes that companies generate for
individuals, communities, and wider society.

20. Who are you affecting and how?
Direct impacts
of your
operations
Indirect impacts
through your value
chain
Wider impacts
on society

21. Key impacts in shopping malls & centers
Tenant
employment
Supplier
employment
Construction
employment
CONSTRUCTION
OPERATION
Tenant tax
payments
Sustainable
construction
Facilities
employment
Apprenticeships/
training impacts
Shopper
accessibility
SMEs & local
suppliers
Community
partnerships
Regeneration of
local area
Energy/resource
efficiency
Impacts on local
businesses
Community
investment

22. Case Study:
Land Securities Measuring the Local
Impacts of Trinity Leeds

23. Why measure impact of Trinity Leeds
• Improve understanding of the social and
economic contribution generated through
the construction and operation
• Produce a robust case study which can be
used as a communication and engagement
tool with stakeholders
• Explore how the process and findings can
be applied to future developments.

24. About Trinity Leeds

25. Construction: Employment

26. Construction: Skills, Young People & Education

27. Operation: Employment

28. Construction: The Local Economy

29. Operation: Economic Growth

30. Giving to the Community

31. Value for Land Securities
Communication tool
Platform to engage
with stakeholders
(e.g. local government)
Management tool to
improve performance &
reduce risk

32. Case Study:
A global food and beverage retailer
(Company X)

33. Why did Company X want to understand
socio-economic impacts?
• There is a negative public sentiment around
big F&B retailers – what value do they add?
• Employee engagement – understand how
employees are impacted and share positive
stories with employees
• Understand local economic impact to engage
local policy makers and make the case to
come into cities/areas

34. What were the findings?
CREATING
ECONOMIC VALUE
IMPACTING
PEOPLE’S LIVES
CONTRIBUTING
TO THRIVING
COMMUNITIES
PROMOTING
ENVIRONMENTAL
SUSTAINABILITY

35. Value of the engagement
After really struggling just a few years ago
and looking for work, I’m thankful today
not only to have a job, but also a
promising career with Company X.”
-Veteran and Employee
There’s a common misperception that
neighborhoods like ours are chronically poor
and have no spending power—this is just
not true. People have money to spend, but
that money is being spent elsewhere.
Having a Company X in our community will
help bring some of those dollars back
into our community and create a whole
new mindset and sense of confidence
that we haven’t had in a while.”
- Local government official
“Volunteering is more than just community
service. For some of my employees, it’s an
opportunity to develop leadership
skills that can help them build the
confidence they need to help them advance
their careers at Company X”
- Manager

36. Q&A Session

37. For further information please contact:
Thomas Milburn, Senior consultant
E: thomas.milburn@corporate-citizenship.com
T: +65 6822 2203
W: www.corporate-citizenship.com
E: mail@corporate-citizenship.com
Twitter: @CCitizenship
LinkedIn: Corporate Citizenship Company Page
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