The document describes creating an app to keep users engaged with the James Bond universe. It includes a project summary, user persona of "Ali" who likes exclusive James Bond content, and benchmarking other apps. Wireframes show a quiz feature where users can answer questions to earn points for badges and rewards like exclusive event access. Testing found the prototype could better explain the app purpose and improve the quiz flow between questions.

1. UXDI – SaMo 6
Lisandra Maioli
06/12/15

2. To create an app that keeps the
user updated and engaged
about James Bond Universe,
with a measurable goal of app
downloads and engagement.
Project Summary

3. Ali, 29 y.o.
• Tech savvy, likes technology
• Doesn’t like SM, prefers in-person contact
• Watches trailers and videos on his iPhone
• Likes exclusive content and events
• Doesn't make “any effort to search for content”
Needs
- Be updated about JB to
compete with his friends
- Wants to feel privileged and
rewarded for his knowledge
Goals
- Win the "knowledge races"
against his friends
- Gets exclusive content and
event invitations
Pain Points
- He doesn't like to put effort
in researching for content
- Doesn’t want to loose the
"knowledge races"
Potential Solutions
- Quiz / Fun Facts / Content
- Exclusive tickets/invites
for events
Desktop - 0%
Touch points
Laptop – 35%
Tablet – 10%
Smartphone – 50%
Magazines – 5%
Persona: James Bond Expert
"I compete with my friends about James Bond
movies knowledge. I guess it is like a
'knowledge race'"

4. Storyboard/Scenario

5. James Bond Universe

6. James Bond Universe
"I compete with my friends about James Bond
movies knowledge. I guess it is like a
'knowledge race'"

7. Benchmarking (Gamefication, Quiz, Trivia)
Movie Quiz App - James Bond 007
Foursquare
Triviaplaza – James Bond

8. Game App
Quiz + Content
The app intends to help users improving their
knowledge about James Bond Universe, being updated
and having exclusive content and perks.
Features
• Quizzes (fun facts)
• Score/Ranking (global / friends)
• Badges/Perks
• Videos (possibly other content)
Getting points
- Giving the correct answers
- Watching videos (trailers)
- Buying products
- Inviting friends
- Sharing on Social Media
Rewards
- Badges (as 4square)
- Perks (movie tickets,
products discounts, exclusive
events/Premieres, exclusive
videos)

9. h"p://bit.ly/UXDI-P1-JamesBond-LisPOP
Clickable Prototype (POP)
Quiz feature flow

10. Clickable Prototype (myBalsamiq)
h"p://bit.ly/UXDI-P1-JamesBond-Lis
Quiz feature flow

11. Task User Flow
Loading Login Quiz
Answer Videos
Play
Score/Ranking
Badges/Perks
Settings
Notifications
Quiz
Videos
Answering the Quiz

12. Storyboard
Watching videos

13. Test
Main points to be reviewed:
• Missing a homepage and/or an
explanation about the app
• Menu should have a text not only
icon
• Buttons from the "Answer" screens
are confusing
• Flow of Quiz is confusing (how to get
next Question)

14. "I jumped in the
middle of the Quiz,
without any
homepage or
explanation!"
Test: quotes
"Is this loading or the
homepage?”
"It is a little bit
unwelcome…"

15. "The 'Watch it later'
button works as a
back button but I
don't want to go back
to the same
question""It is confusing,
because says
'Watch it' and 'Watch
it' and the
explanation is too
small"
Test: quotes

16. Next steps
• Make the improvements (based on the tests)
• Design the other screens
• 2nd round of tests
• Plan the other features
(such as in-real-time competition)

17. Thanks!

18. Appendix
Deliverables
UXDI – SaMo 6
Lisandra Maioli (Lis)
06/12/15

19. 1. User Research (User Interview)
2. Project Summary
3. Participatory Design
4.1 Competitive Analysis + Task Analysis
4.2 Comparative Analysis + Task Analysis
5. Persona
6. Storyboard/Scenario
7. User Flow
8. Sketched Screen Flow
9.1 Clickable Prototype (POP)
9.2 Clickable Prototype (Balsamiq)
10. Test your Prototype
Deliverables

20. 1. User Research (User Interview)
User: Ali Malkocoglu
Age: 28 y.o.
Movie: James Bond "I like James Bond because there
are some gadgets that he uses,
he is so futuristic."
"I compete with my friends about
James Bond movies knowledge. I
guess it is like a 'knowledge race"
“If I don't see while I am surfing
for another stuff, I am not doing
any extra effort about searching
it...”
TranscripKon

21. 2. Project Summary
To create an app that keeps the user
updated and engaged about James
Bond Universe, with a measurable goal of
app downloads and engagement.

22. 3. Participatory Design
1st round 2nd round

23. James Bond
Details (Post it App)

24. James Bond
Details (Post it App)

25. Wall details
Movies
Social
Sharing
SocialSharing
Teaser
Ecomme
rce

26. 4.1 Competitive Analysis + Task Analysis (Cont…)
Animation
Movie Quiz App (iPhone)
• Interactive Quiz to test the user’s
knowledge about James Bond
Universe.

27. 4.1 Competitive Analysis + Task Analysis
Movie Quiz App (iPhone)
• The user can buy “Hints”.

28. 4.2 Comparative Analysis + Task Analysis
Foursquare
• User unlock
badges
according to
his/her
check ins.

29. Other inspiration
Triviaplaza
• One question per time: you must
answer one to get the next one

30. 5. User Persona
Ali Malkocoglu, 29
James Bond Wise
Description:
Tech savvy, likes technology, would watch trailers and videos on his iPhone.
However, he doesn't like Social Media and content sharing, prefers in-person
conversations.
He has a James Bond book, DVD and car miniature collections, wouldn't wear
James Bond branded clothes, but would buy gadgets and tech wearables inspired
on him.
At the same time he admitted that he doesn't make any effort in researching news
or content related to James Bond, he likes to be updated about it to test his
knowledge, specially details and fun facts, with his friends. He also like to (and it is
proud of) participate of Premieres.
Needs
- Be updated to compete with his
friends
- He wants to feel exclusive and prize
for his knowledge
Goals
- Win the "knowledge race" against his
friends
- Gets exclusive content and events
Pain Points
- He doesn't like to put effort in
researching
- Loose the "knowledge race"
Potential Solutions
- Exclusive tickets/invites for events
- Quiz / Fun Facts / Content
"I compete with my friends
about James Bond movies
knowledge. I guess it is
like a 'knowledge race."
Desktop - 0%
Touch points
Laptop – 35%
Tablet – 10%
Smartphone – 50%
Magazines – 5%

31. 6. Storyboard

32. Scenario

33. Ideas for features

34. 7. User Flow (paper)

35. 8. Sketched Screen Flows

36. h"p://bit.ly/UXDI-P1-JamesBond-LisPOP
9.1 Clickable Prototype (POP)

37. 9.2 Clickable Prototype (myBalsamiq)
h"p://bit.ly/UXDI-P1-JamesBond-Lis

38. 10. Test your prototype
Main points to be reviewed:
• Missing a homepage and/or an
explanation about the app
• Menu should have a text not only
icon
• Buttons from the "Answer" screens
are confusing
• Flow of Quiz is confusing (how to get
next Question)

39. Task flow
Loading Login Quiz
Answer Videos
Play
Score/Ranking
Badges/Perks
Settings
Notifications
Quiz
Videos
Answering the Quiz

40. Test: loading
"Is this loading
or the
homepage?"
"It is a little bit
unwelcome…"
"if it kept like
that I would try
to click…"

41. Test: login
"I would like to
continuing as a guest,
before giving my
information and see
what there is inside"
"It is a little bit hard to
understand what it is
about, but because of
the word Wise, I would
connect it with
Wisdom"

42. Test: quiz
"I jumped in the middle
of the Quiz, without
any homepage or
explanation!"
"I would like to click on
the buttons on the
bottom to see what are
them about"
"Maybe this one is for
the next
question” (about the
4th button)

43. Test: wrong answer
"It is confusing,
because says 'Watch
it' and 'Watch it' and
the explanation is too
small"
"What is that? This
chat thing? Is it to talk
to the other
members?"

44. Test: right answer
"The 'Watch it later'
button works as a
back button but I don't
want to go back to the
same question"
"I would say 'Go back
to Quiz' and 'Watch
the answer'"

45. Test: videos
"It is the
answer for the
wrong
question"
"Now I can relate the
videos to the triangle
from the 4th button"

46. UXDI – SaMo 6
Lisandra Maioli
06/12/15