Digital Digital marketing strategies of company in fmcg market. presentationmarketing strategies of company in fmcg market. presentation

1. DIGITAL MARKETING
STRATEGIES OF COMPANY IN
FMCG MARKET
Presenting By: Lucky Sharma
Course: MBA 2nd Sem
Roll No : 2000370700015

2. INTRODUCTION
Twenty first century can be called an informational age, as of now the biggest asset and source
of competitive advantage is information. Moreover, it is not only about the information itself,
but how it is being kept and transferred, which is made online. World has gone digital in that
scale, which is even unimaginable. New ways of communicating, socializing, playing, buying
are implemented so rapid, that it is hard to keep up with the pace.
COMPANY PROFILE
FMCG is a hub of activities on everything to do with education. Our Products, Content, QnA and,
Experts help students, parents, policy makers, educationists and academics in taking informed
decisions. We are driven by data, tools & products. We predict and recommend. We enable the best
decision for every student, every tim

3. THEORETICAL FRAMEWORK
Terminology
To begin with, it is vital to understand what is the digital marketing and what is its difference from the classic
marketing and also what features does digital marketing offer. The simplest definition of digital marketing is given by
Financial times in 2015 - digital marketing is the marketing of products or services using digital channels to reach
consumers
Digital marketing background.
Another thing which is crucial to figure out is the whole reason behind the digital marketing. It lies in
changes of consumer behavior due to technological progress. It is very well descrived in a book: “Understanding
Digital Marketing. Marketing Strategies for engaging the digital generation” by Damian Ryan and Calvin Jones.
Analyst in Jupiter Research identified seven most important ways in which consumer behavior is influenced due
to technological progress (Ryan & Jones, 2010):

4. DIGITAL MARKETING STRATEGY
Before moving on to the digital marketing, it is important to grasp what
is a marketing strategy and what is a digital marketing strategy.
In this paper, marketing strategy shall be defined as a complex of
actions, tools and features that ensures achieving company’s marketing
goals and objectives. (Kingsnorth, 2016)

5. PUBLICATIONS TRENDS IN DIGITAL
MARKETING.
In order to better understand in which way the phenomenon of digital marketing is going, it is important to investigate
deeper in the research already conducted by professionals in business sphere. One of the best ways to see it is to use
Scopus.

6. CUSTOMER SURVEY:
The people play an important part as a clear perception of people about the product can be estimated and known.
Studying the need levels of the people regarding the products can be observed. It was very useful in knowing about
the requirements of the people.
RESEARCH DESIGN:
A TWO STAGE RESEARCH WAS CONDUCTED:
1. SECONDARYRESEARCH:
DATA WAS COLLECTED FROM WEBSITES AND CATALOGUES TO UNDERSTAND TH E PRODUCT OF
THE DIFFERENT PLAYERS
1. PRIMARYRESEARCH:
A PRIMARY RESEARCH WAS CONDUCTED:
THE QUESTIONNAIRE WAS PREPARED FOR THE COMPANIES AND FOLLOWING A REAS COVERED:
 Consumer profile
 Satisfactionlevel
 Reasons for their website visit.
 Desirable features of the product andservice.

7. LITERATURE REVIEWS
He researched to find out Elements of digital marketing and also to understand various advantage of digital
marketing to the customers. Through descriptive secondary data and had found Online advertising, Email
Marketing, Social media, Text Messaging, Search
 Online publication of opinions or information
 Content sharing sites
 Tools or sites allowing real time discussions, video-supported or not
 Tools for micro-blogging or publishing
 Tools for social networking Personal ‘Live cast’ platform
 Virtual networking platforms
 Networked games sites

8. RESEARCH METHODOLOGY
FMCG MARKET. basically means business and in business collection of raw data allows the managers to
see the real scenario and then take a decision as per the data obtained. There are several implications in this
statement:
 They can examine the available information in the form of data to make a decision
 They can even get a clear picture of the scenario or potential of ENTRANCEZONE.COM digital
impact as compared to others.
 The information can only be gathered by data collection and then analyzing the available data.
Therefore, it can be said that the data collection is an important part of the project.

9. SEARCH ENGINE ADVERTISING (SEA )
The second way companies can work on search engine marketing is through search engine advertising – or SEA – or the
phenomenon of sponsored-search advertising, where advertisers pay a fee to internet search engines to be displayed
alongside organic web search results (Ghose & Yang, 2009). Search engines like Google, Bing, Yahoo and Baidu offer
these services. Unsurprisingly, Google is the biggest player with a market share of 53, 74% (Lee, Chiu, Liu, & Chen,
2010).

10. DATA ANALYSIS
The tools and methods of data collection identified earlier were employed to gather data on the Digital marketing impact for
ENTRANCEZONE.COM.
 1.To evaluate and enhance dataquality
 2.Examine effects of other relevantfactors
 3.Impact of Digital marketing ratio QUESTION NO 1- AGE GROUP
A
ge
Total
18-21 22
22-25 79
26-29 0
Total 100

11. DATA ANALYSIS
QUESTIONNO2 Do you engage with the.Facebook post of ENTRANCEZONE.COM?
Options Total
YES 48
NO 53
Total 100

12. DATA ANALYSIS
QUESTION NO-3 In what form do you engage with Facebook post of ENTRANCEZONE.COM
Form Total
Like 85
Share 15
Comment 0
Total 100

13. CONCLUSIONS
To increase the users reach the company needs to come out with the more innovative way to reach
out to more consumers.
 As the high percentage of users satisfy with the Facebook in all manners so company needs to
push the Facebook strategy and used it more to take advantage from this.
 Company needs to focus less on twitter, LinkedIn as there is no scope of potential
consumers.
 Company needs to focus more on content creation in order to make the audience stick to the
website and it will also decrease the bounce rate.
 They can work more on SEO rather they are able to utilize it on successful manners

14. REFERENCE
Reference
1. Lexicon.ft.com. (2016). Digital Marketing Definition from Financial Times Lexicon. [online] Available at:
http://lexicon.ft.com/Term?term=digital-marketing [Accessed 20 Nov. 2016].
1. Techopedia.com. (2016). What is Digital Marketing? - Definition from Techopedia. [online] Available at:
https://å.techopedia.com/definition/27110/digital-marketing [Accessed 20 Nov. 2016].
1. Lamberton, C. and Stephen, A. (2016). A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from
2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing, 80(6), pp.146-172.
1. Ryan, D. and Jones, C. (2010). Understanding digital marketing. 1st ed. London: Kogan Page, pp.14-16.
1. Grossberg, K. (2016). The new marketing solutions that will drive strategy implementation. Strategy & Leadership, 44(3), pp.20-26.

15. THANK YOU