Mayank Nayyar completed a summer internship with Volume 9, mentored by Ms. Divya. The internship report summarizes Volume 9's marketing strategies for magazines. It analyzes the company's industry, structure, SWOT analysis, and findings from a survey. The internship gave Mayank valuable experience in the e-learning sector and insights into how e-learning is transforming education. Mayank concluded the internship was a great learning experience that helped him develop professional skills.

1. By Mayank Nayyar
RollNO. 33/RMIB/2021
Summer Internship
PROJECT on
Mentored By- Ms.Divya Ma’am
Marketing Strategies of
Magazines in Volume 9

2. TODAY'S Contents
Research Methodology
Introduction
objective of study
Industry Trends
Organization Structure
SWOT Analysis
Finding

3. 1. Industries
E- learning
Ed Tech
Education
Marketplace
2. Headquarters regions:- Asia pacific (APAC)
3. Founded date:- Oct.-1-2020
4. Founders:- CHUCK AIKENS
5. Operating status:-Currently working in retail industry
(Noida)
6. Last funding type:- Fundability group
7. Also known as:-Volume Nine
learning
Legal name:-Volume 9
Company type: - For profit
Contact E-mail:-
info@v9digital.com

4. Volume 9 brings you a wide collection of hundreds
and thousands of magazines and newspapers from leading media
houses from access the world. Volume nine helps company’s use
digital marketing to create a predictable, steady
stream of customers. Their mission is to align with their client’s
business 100% so, they can keep them on track with ever-shifting
digital marketing industry.

5. Objective of study
The Main Objectives Of Study Areas Follows
● How the marketing strategies are formulated to
achieve the desired outcomes as per the mission of
the company.
● To analyze the different Marketing Channels.
● To analyze the Marketing Mix of the company.
● To identify The Strengths,weaknesses,opportunities
and threats by the help of S.W.O.T Analysis Method.

6. Research Methodology
Secondary data was collected Through
● Magazines
● Books
● Internet
● Business Articles
Which includes Company’s Manual,
Company’s Presentation, Books, Internet,
Magazines, Company Annual Report and
Business Articles was used to collect the data, which
served the purpose in
understanding the marketing strategies of Volume 9.
Descriptive Data
Primary Data was collected by
conducting the survey through
Non-Probability Sampling
technique with sampling size of
200 and the instrumentation
technique was a Questionnaire.

7. Technical development and sophistication of
reading devices that provide a similar
experience to reading an actual book are the
key factors driving the global e-book market.
Advantages, like the increasing adoption of
Digital Marketing, We create and manage
organic digital marketing campaigns to help
brands rise above the noise
online so they can connect with their target
audience.
Source:
https://www.mordorintelligence.com/industry-
reports/e-book-market

8. Organization

9. Strengths Weakness
Opportunities Threats
It takes four weeks it delivering first copy of the
subscriber and two weeks in case of address
change. If gifts are not delivered by the executive
then they takes two months of time in delivering the
gift.
They can increase its product line by launching
three new magazines, related to auto industry,
magazine for beauty parlor exclusively. They have
opportunity to promote its magazine at
international level withinterbnational edition.
Strong competition – number of international
brands are coming to India and compelling for
the market share by increasing the product
line. Perception of reader does not let reader
know real truth.
SWOT Analysis
Five different magazines which cover each and every
segment of the market and fulfill the needs of different
age group belonging to different sectors. It is known for
its range of magazines, subscription offers (also
available with internet edition) and on the spot delivery
of the gifts which one cannot ignore.

10. Findings
Investment in online magazines:
1. 87% have enrolled in online magazines in some point of their life.
Platform of purchase:
1. 32% bought from vol. 9
2. 68% bought from other platforms
Satisfaction from the online magazines
1. 30% were dissatisfied from the magazines
2. 70% were satisfied from the magazines
Purpose behind the magazines
1. 40% bought the magazines to up skill
2. 60% bought to learn something new
Factors considered before buying the magazines
1. 20% considered the duration of the magazines
2. 140% considered the brand value of the magazines
3. 60% considered the price of the magazines
Probability of word of mouth recommendation
1. 20% were not satisfied enough to recommended to others
2. 80% were satisfied enough to recommended to others.
Probability of enrolling in courses in future
1. 60% were interested to enrol in a magazine in future
2. 40% were not sure about enrolling in a magazines in future

11. My Internship at volume nine was really a best learning experience for my
professional status. One of the most things you can gain from an internship is new found
knowledge. This can include knowing how to fulfil tasks that are relevant to your desired career
path and sharpening the skills that you already possess. One of the most valuable skills you will
gain from an internship is the ability to speak with people in a professional setting. Discussions
with bosses or co-workers are different from discussions with lecturers or fellow students. Always
work hard even if your task is small and seems unimportant. It will help you build a good work
ethic, and people will notice the effort you put in.
I learned about the e-learning sector and its overall impact on the learning industry.
E-learning proves to be a revolutionary change in modern education system and its
impact in future over the generations is invaluable.
E-learning is becoming a part of every medium of information exchange over digital
and online platforms.
CONCLUSION

12. THANK
YOU!
By Mayank Nayyar