This document provides information about Mehran Bottlers (Pvt.) Ltd., a company that produces Pakola brand soft drinks. It includes the following key points: - The company aims to provide premium quality beverages globally and opportunities for employees and communities. Pakola fulfills its promise of international quality beverages made with fine ingredients. - Pakola is a soft drink brand owned by Mehran Bottlers, launched in 1950. The company has a modern bottling plant that can fill 200 cans/minute and 240 bottles/minute. - The organizational structure includes departments for finance, procurement, sales/marketing, quality assurance, and production. Decision-making is centralized with multiple management levels.

1. MEHRAN BOTTLERS
(Pvt. Ltd)

2. GROUP MEMBERS:
1. Komal Arif (7882)
2. Uroosa Khalid (8703)
3. Syed Anas Abdali (8960)
4. Noman Muhammad Taj (8934)
5. Romana Fayaz (7680)
6. Samiya Nawaz (9183)

3. The company mission is to provide its consumer
all over the globe with premium quality
beverages with a vast variety that guarantees
consumer satisfaction an also provide
opportunities for growth to its employees and
the communities in which they operate.

4. Pakola has and will fulfill its promise to provide
international quality beverages made with the
finest ingredients to its consumers and come up to
their expectations at all costs.

5. Brand Introduction
 Pakola range of soft drink brands owned by “Mehran Bottlers”
 Product launched on 14th of August 1950
“DIL BOLA …. PAKOLA”

10. PRODUCTION
 Filling capacity of 200 cans per minute
 A bottle filling plant has a capacity of 240 bottles per
minute.
 Mehran bottlers is Filling the cans of Coca cola since 4
year
 1st most modern bottling plant in South Asia.

11. Raw Material Production
Backward Integration

12. Organizational Culture
Traditional culture
Pakola follows
traditional culture in
organization by
implementing the laws,
rule and regulations
that are enforced by the
government.

13. ORGANIZATIONAL STRUCTURE
Finance
CEO
Sales and
marketing
Q.A
Quality Maintenance
MechanicLab Electric
Production
Export Local
Distribution Sales
Accounts Cash
Procurement
Procurement
Manager
General
store
Purchases

14. Departmentalization:
 Finance
 Procurement
 Sales & Marketing
 Quality Assurance
By Functions:

15. Departmentalization:
By Region:
 Karachi
 Islamabad
 Sukkur

16.  Centralization
 Tall Structure
Management Levels:

17. Planning & Strategic Levels:
Involvement
of
Top Management
&
Middle Management

18. Strategic Response
On
Environmental Change
 Striving Towards Uniqueness.
 Making Effort To Increasing
Marketing Budgets.
 Establishing Good Relation With
International Competitors.
 Outsourcing Distribution.

20. Planning
The initial face planning starts
from the top management. In
this face the top management
is striving towards maximizing
their profitability, mainly due
to expanding their budget of
marketing campaign.

21. Organizing
The company is dealing with the top
management as well as the middle
management to enhance their
launched/upcoming product. Top and
middle manager combines together and
implement their planning strategies.

22. Leading
All the middle managers of different
departments works together in order
to achieve the desired strategic
goals, which help us the staff and
lower management to work together
by sharing the different ideas and
perspective.

23. Controlling
The process of controlling in
this organization is mainly the
process of manufacturing the
products.

24. ANALYSIS

25. Strengths
 55 years established presence
 Extremely brand loyal customers
 Automated bottling plant
 Online order booking system
 Public Perception on of being an innovator
 Unique flavors

26. Weak distribution setup
Ineffective marketing
Centralized decision making process
Lack of professional employees
Weaknesses

27. Opportunities
 High growth rate of food industry
 No one introduced these flavors which pakola offer their customers.
And meanwhile they don’t low the quality of their product so their
customers always retains.

28.  Competitor’s High budgets
and Strong Marketing strategies
 Advertisements, Campaigns
Threats

29. CHALLANGES
 To provide High quality product in a very low
budget
 to retain the consumer with poor marketing
plans and advertisements.

32. Celebrate Your Identity
With “Pak cola”

33. For Further Detailed email us at:
contact.anasabdali@gmail.com