This document provides a market and competitor analysis for fare collection systems in the transit industry. It analyzes the large agency market, key players, trends, and adoption drivers. A competitive landscape analysis evaluates several competitors based on criteria like scope, quality, marketing, and value proposition. The document then proposes a fare management-as-a-service (FMAAS) strategy targeted at small to medium agencies, describing goals, obstacles, and survey findings. Finally, it outlines a modular FMAAS offering from one competitor and concludes by requesting questions.

1. MARKET & COMPETITOR
ANALYSIS

2. METHODOLOGY
SCOPE OF ANALYSIS
PURPOSE
PRESENTATION OVERVIEW

3. SITUATION ANALYSIS
LARGE AGENCY MARKET
Market Players
 Rider Population
 Transit Agencies
 Private Suppliers
 Regulatory Bodies
AFC Adoption Drivers
 Budget Cuts
 Technological efficiency
 Urbanization (on the move lifestyle)
 Improved travel experience
 Public demand
Industry Trends
•transportation ecosystem
•Multi-modal
•Interoperability
•Mobile App

4. LARGE AGENCY MARKET

5. LARGE MARKET
WHAT IS A LARGE AGENCY?
 VIBRANT POPULATION >2mil. pop
 APPETITE FOR INNOVATION
 FINANCIAL FLEXIBILITY

6. LARGE MARKET
Integrator
OUR ROLE IN THE VALUE CHAIN
Agency Rider
Seamless Experience
System
optimization
Operational
Efficiency

7. LARGE AGENCY MARKET
Fare Collection Operational
-POS Terminal
-Open Payment
-Account Architecture
-Mobile Platform
-Clearing House
-Back Office
-Reporting
-Fleet Management
-Service Desk
-Analytics/ Optimization
-Data Management
-Real-time feedback
-CRM
Data

8. COMPETITIVE LANDSCAPE
Mobile Niche
Even system-integrators need
assistance doing it all

9. 1
Product Persona Position
ANALYSIS CRITERIA
 Scope and Breadth
 Quality
 Marketing content
 Brand Identity
 Value Proposition
 Messaging
1 2 3
Understanding competition holistically

10. COMPETITOR ANALYSIS

11. COMPETITOR ANALYSIS
 Technology Leader
 Next..™ product line
 Information resource
 Making complexity seamless
Marketing Strengths
• White papers
• Product brochures
• Videos
• Website design
• PDF layout

12. COMPETITOR ANALYSIS
o Straightforward website
o Functional not flashy
o Customer service focused
o Over 50 project profiles

13. COMPETITOR ANALYSIS
 Dynamic engagement platform
 Consolidated system
 Attractive Deployment Scale
 Simply Bold
Mobile Benefits
Marketing Profile

14. MARKETING OVERVIEW
Innovative
Capable
Dependable
Flexible
+Breadth Of Offerings
+Marketing Content
+$$$upport
+Industry Focus
+Experience
+Personal Relationships
+Competitively priced
Competitor
DIFFERENTIATING OUR STRENGTHS

15. MARKETING STRATEGY
+Experience
+Leading technology
+Quality relationships
+Industry validation
-Website
-Global Cohesion
 Powerful content
 Engaging website
 Product branding
 Brand messaging
Strength and
weakness
Vix 2.0

16. FARE MANAGEMENT:
AS-A-SERVICE

17. FCAAS
1.Standardized
AFC package
CORE STRATEGY/MODEL
3. Manage as-a-service
2. Cloud platform

18. Small Medium Large
Chart Title
Market
Opportunity
$750mil
$280mil
$200mil
TRANSIT MARKET OVERVIEW
74%
Sales Opportunity by Market
Segment
Agency Size
TotalRevenue
Small
19%
Mediu
m
74%
Large
7%
Market Opportunity

19. FMAAS
Small-Medium market
WOULD YOU RATHER FISH WITH A HOOK OR A NET?
“Large Market”

20. FMAAS
GOALS
Mgmt.
complexity
Budget restraint
Understanding
ridership
Efficiency
$ Revenue $
OBSTACLES
 Budget Restraint
 Mgmt. Complexity
 Incompatible ridership
 Rider Experience
 Operational Efficiency
THE MIND OF A SMALL-MEDIUM OPERATOR

21. FMAAS
o 10 Agency participants
o Nashville, Wichita, Eugene, Tempe, Corona..
o Priorities, Obstacles, Aspirations
o 1-10 Scale
SURVEY OVERVIEW

22. FMAAS
Priorities
o operational efficiency/ operating cost
o ridership/ revenue
o rider experience/ dwell time
AFC Obstacles
o Budget restraint
o Management complexity
Aspirations
o Understanding travel patterns
o Implementing smartcard readers
SURVEY TAKEAWAYS

23. Modular DesignTiered Services Operational Support
SCHEIDT&BACHMAN: FareGo Life
 Personally tailored
 Step-by-step
deployment
 Bronze
 Silver
 Gold
 AFC integration
 System maintenance
 Training
 Reliability
 Security
 Profitability
Value

24. COMPETITOR ANALYSIS
As a transit operator, I would like to…

25. MARKETING PLAN
FCAAS
Leverage
Experience
Target
Intelligently
Solidify
Success
Communicate
Value

26. QUESTIONS
COMMENTS
FEEDBACK
CONCLUSION

27. vixtechnology.com