Parle Products was founded in 1929 in Mumbai by the Chauhan family and is best known for popular snack brands like Parle-G biscuits. It launched Frooti, India's first packaged mango drink, in the 1980s. Frooti targeted kids, youth and working people through memorable jingles and ads positioning it as a youthful, cool brand beyond just kids. After 30 years, Frooti has remained successful by associating strongly with mangoes and keeping its messaging and branding trendy and relevant for customers.
Frooti is the largest selling mango drink brand in India produced by Parle Agro. It is exported to over 15 countries. Currently endorsed by actor Shah Rukh Khan. A SWOT analysis finds strengths in its large market share, distribution network, and brand equity, but weaknesses in limited flavors and lower margins for retailers. The document discusses Frooti's marketing mix of product, price, placement, and promotion strategies over time to target consumers, especially kids and youth, as a healthy alternative to colas. Segmentation, targeting, positioning, and sales forecasts are also presented.
The document discusses the pricing strategy and objectives of Frooti Products. It outlines 6 steps in setting prices: 1) selecting objectives like survival, profit, or market share, 2) determining demand and price sensitivity, 3) estimating costs, 4) analyzing competitors, 5) selecting pricing strategies like markup, value, or competition pricing, and 6) selecting the final price. Frooti aims for maximum market share and sets low prices from Rs. 5-15 targeting kids, teens, and low-income consumers. The company uses promotional pricing like discounts and sponsorships to adapt prices over time.
Frooti is a mango-flavored drink introduced in India in 1985. It was the first national mango drink and first drink in India packaged in a tetrapack. Frooti targets children ages 4-12 and adults in socioeconomic classes A and B who enjoy fruit-based drinks. It has an 85% market share in the tetrapack segment of India's beverage market. Key strengths include its market leadership, innovative packaging, and brand equity, while weaknesses include limited flavors and lack of brand expansion.
Parida contends that there is a huge opportunity for truth-based brands. When Patanjali punctured myths about its products across categories like honey and oil, consumers flocked to the brand. Similarly, Tata iShakti's unpolished dals created awareness about the category, and Fogg deodorant by Darshan Patel made people reconsider aluminum-based deodorants. B Naturals offers fruit beverages made from 100% Indian fruits with 0% concentrate to provide a blast of fruity goodness that is rich in nutrition.
This document discusses the distribution channels for Frooti juices in Pakistan. It outlines three distribution channels: 1) manufacturer to distributor to retailer, 2) manufacturer to wholesaler to retailer, and 3) manufacturer to retailer. It provides details on the types of Frooti juices, pricing strategies, key areas served by distributors and wholesalers, and costing and breakeven analyses for distributors and wholesalers. Retailers selected for each channel are also listed, along with their expected product shares and service levels.
The document criticizes Vital Tea's latest advertisement for being overly preachy and holier-than-thou. It notes that the ad portrays a disapproving uncle figure and suggests drinking Vital Tea to uphold culture and morality. The author takes issue with several lines in the ad, arguing they promote conformity over individual expression. While past Vital Tea ads were more relatable and humorous, this one tries too hard to be part of social commentary and misses the mark. As a brand, Vital Tea had potential to offer meaningful social critique but is moving towards hollow activism.
Frooti is an iconic mango drink brand in India that was launched in 1985 by Parle Agro in Tetra Pak packaging. It was India's first fruit drink sold in a Tetra Pak package. Frooti is known for its tagline "Mango Frooti - Fresh and Juicy" and has strengthened its position as the market leader over the years through various advertising agencies. Currently, the creative duties for Frooti are handled by Creativeland Asia. Frooti has targeted different consumer segments over the years from kids to young adults and families through innovations in packaging and new product launches. It remains India's most memorable and legendary mango drink brand due to its excellent brand recall.
Parle Products was founded in 1929 in Mumbai by the Chauhan family and is best known for popular snack brands like Parle-G biscuits. It launched Frooti, India's first packaged mango drink, in the 1980s. Frooti targeted kids, youth and working people through memorable jingles and ads positioning it as a youthful, cool brand beyond just kids. After 30 years, Frooti has remained successful by associating strongly with mangoes and keeping its messaging and branding trendy and relevant for customers.
Frooti is the largest selling mango drink brand in India produced by Parle Agro. It is exported to over 15 countries. Currently endorsed by actor Shah Rukh Khan. A SWOT analysis finds strengths in its large market share, distribution network, and brand equity, but weaknesses in limited flavors and lower margins for retailers. The document discusses Frooti's marketing mix of product, price, placement, and promotion strategies over time to target consumers, especially kids and youth, as a healthy alternative to colas. Segmentation, targeting, positioning, and sales forecasts are also presented.
The document discusses the pricing strategy and objectives of Frooti Products. It outlines 6 steps in setting prices: 1) selecting objectives like survival, profit, or market share, 2) determining demand and price sensitivity, 3) estimating costs, 4) analyzing competitors, 5) selecting pricing strategies like markup, value, or competition pricing, and 6) selecting the final price. Frooti aims for maximum market share and sets low prices from Rs. 5-15 targeting kids, teens, and low-income consumers. The company uses promotional pricing like discounts and sponsorships to adapt prices over time.
Frooti is a mango-flavored drink introduced in India in 1985. It was the first national mango drink and first drink in India packaged in a tetrapack. Frooti targets children ages 4-12 and adults in socioeconomic classes A and B who enjoy fruit-based drinks. It has an 85% market share in the tetrapack segment of India's beverage market. Key strengths include its market leadership, innovative packaging, and brand equity, while weaknesses include limited flavors and lack of brand expansion.
Parida contends that there is a huge opportunity for truth-based brands. When Patanjali punctured myths about its products across categories like honey and oil, consumers flocked to the brand. Similarly, Tata iShakti's unpolished dals created awareness about the category, and Fogg deodorant by Darshan Patel made people reconsider aluminum-based deodorants. B Naturals offers fruit beverages made from 100% Indian fruits with 0% concentrate to provide a blast of fruity goodness that is rich in nutrition.
This document discusses the distribution channels for Frooti juices in Pakistan. It outlines three distribution channels: 1) manufacturer to distributor to retailer, 2) manufacturer to wholesaler to retailer, and 3) manufacturer to retailer. It provides details on the types of Frooti juices, pricing strategies, key areas served by distributors and wholesalers, and costing and breakeven analyses for distributors and wholesalers. Retailers selected for each channel are also listed, along with their expected product shares and service levels.
The document criticizes Vital Tea's latest advertisement for being overly preachy and holier-than-thou. It notes that the ad portrays a disapproving uncle figure and suggests drinking Vital Tea to uphold culture and morality. The author takes issue with several lines in the ad, arguing they promote conformity over individual expression. While past Vital Tea ads were more relatable and humorous, this one tries too hard to be part of social commentary and misses the mark. As a brand, Vital Tea had potential to offer meaningful social critique but is moving towards hollow activism.
Frooti is an iconic mango drink brand in India that was launched in 1985 by Parle Agro in Tetra Pak packaging. It was India's first fruit drink sold in a Tetra Pak package. Frooti is known for its tagline "Mango Frooti - Fresh and Juicy" and has strengthened its position as the market leader over the years through various advertising agencies. Currently, the creative duties for Frooti are handled by Creativeland Asia. Frooti has targeted different consumer segments over the years from kids to young adults and families through innovations in packaging and new product launches. It remains India's most memorable and legendary mango drink brand due to its excellent brand recall.
a comparative analysis of Sunfeast Yippee in comparison to others Raza Rizvi
This document provides information about ITC Limited and its Sunfeast Yippee instant noodles brand. It discusses ITC's history and expansion into the foods business. It then focuses on the instant noodles market in India, describing Sunfeast Yippee's launch and positioning in comparison to market leader Maggi. Various aspects of Sunfeast Yippee's marketing mix, consumer behavior, distribution, and retailer survey findings are analyzed. Suggestions are made to help increase Sunfeast Yippee's market share.
FIAMA DI WILLS SEGMENTATION TARGETING AND POSITIONINGAnjali Mehta
ITC is an Indian conglomerate headquartered in Kolkata. It was originally formed in 1910 as Imperial Tobacco Company of India. In the 1970s, ITC diversified into non-tobacco businesses and acquired hotels. In 2005, ITC diversified into body care products under brands like Fiama Di Wills, Vivel, and Engage. Fiama Di Wills gel bars are a personal care product targeted at skin conscious young and modern middle class men and women. The gel bars blend nature and science for skin conditioning with a mild fragrance.
Amul and Nestlé are two large dairy companies that differ in several key aspects. Amul is an Indian dairy cooperative owned by milk producers in Gujarat, while Nestlé is a large multinational food and drink company headquartered in Switzerland.
Both companies have a wide range of dairy and other food products. Amul's products include milk, butter, cheese and ice cream, while Nestlé offers baby food, bottled water, coffee, chocolate and pet food.
The companies also employ different marketing strategies. Amul focuses on low-cost advertising using cartoon characters, while Nestlé utilizes personal selling, consistent global branding and tailored local production. Their packaging also differs, with Amul using
This document summarizes a marketing report on Lipton Yellow Label Tea. It provides an introduction to Unilever and Lipton Tea, outlines the company's objectives, target market, and competitors. It also discusses the marketing mix, BCG matrix analysis, environmental factors, research methodology, SWOT analysis, and recommendations. Key points include that Lipton Tea is the number one tea brand in the world, it targets the upper, middle, and lower classes in Pakistan, and according to the BCG matrix, Lipton Yellow Label has high growth and market share, classifying it as a "Star".
Parle Agro is an Indian company that was founded in 1984. It started by producing beverages and later expanded into bottled water, packaging, and confectionaries. One of its most successful products was Frooti mango drink, launched in 1985. Frooti became very popular in India due to its unique tetra pack packaging and positioning as a healthy drink for kids. However, over time Frooti's sales started declining due to stagnation. Parle Agro revamped Frooti in 2001 with a campaign centered around a mysterious character called "Digen Verma" to generate buzz and appeal to youth.
Parle Agro is an Indian company founded in 1984 by the Chauhan family. It is headquartered in Mumbai and started by producing beverages but has since diversified into bottled water, packaging, and confectionary. Its first and largest product is Frooti mango drink, which was launched in 1985 and was India's first tetra pak juice. Frooti comes in various pack sizes and has expanded its product line over the years to include other fruit drinks, coffees, and snacks. It has become a top selling beverage brand in India with exports to over 35 countries.
This document provides information about Nestle Pakistan including:
- It was founded in Switzerland in 1867 and merged with other companies to become the world's leading food company.
- It offers milk products, foods, beverages, healthcare and nutrition products in Pakistan.
- Its mission is to provide the best food to improve lives and its vision is to develop nutritious products through research.
- It uses marketing strategies like advertising, pricing, placement and promotion to target various customer segments.
- A SWOT analysis identifies strengths like its brand but also threats like economic conditions and new competition.
This document provides information about Indranil Sutradhar's final presentation on the fast moving consumer goods (FMCG) sector in India. It includes sections on sector information, Emami Limited company information, market strategies, business, finance, and human resources. Some key details are: the FMCG sector is the 4th largest in India and household/personal care accounts for 50% of sales; Emami is a leading FMCG company founded in 1974 with brands like Boroplus and revenues of Rs. 2541 crore in 2017-18; and the presentation provides analyses of Emami's competitors, financial statements, organizational structure, and recruitment/career development practices.
Parle Agro introduced Frooti mango juice in 1985. It was the first tetra pack juice in India and became very popular. However, Frooti's market share declined due to poor distribution, lack of product variety, unattractive packaging, and increased competition. The presentation recommends repositioning Frooti by introducing new flavors, emphasizing its health benefits, and improving promotion through discounts, advertising, and social media. It suggests segmenting customers by geography, demographics, and lifestyle to target both primary and secondary markets.
The document outlines a business plan for a proposed juice bar called Fresh Juice Bar. It details the company description including the name, logo, startup date as a sole proprietorship, and mission/vision statements. It then outlines the product offerings which include various fruit juices. The marketing plan discusses the product, price, place, promotion and target customer segments. It also identifies competitors and performs a SWOT analysis. An operational plan provides details on suppliers and a sales forecast. The financial plan outlines the initial investment needs and projected balance sheets, break-even analysis and cash flows. Key partners, activities, value propositions and revenue streams are also identified.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”abhijit055
This document provides information about a project report submitted by Mahendra M Pawar for his Masters in Management Studies. The report is titled "Comparative Analysis Of Frooti And It’s Competitors In Rasayani". It includes a declaration by Pawar, a certificate signed by his project guide Dr. Amit Aggrawal, and an acknowledgement section thanking those who supported the project. The document also includes an index outlining the chapter headings in the project report.
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
HUL India - Shampoo's product portfolioSangini Shah
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
This document provides an overview of Maggi noodles and Nestle's marketing strategies in India. It begins with an introduction to Maggi's history in India and how Nestle shifted its target market from working women to children and mothers. The document then provides details on Maggi's product profile, extensions, branding, advertising campaigns, market segmentation, and consumer decision-making process. It analyzes how Nestle positioned Maggi as a fast, convenient and fun snack and gained popularity through aggressive promotions, emotional advertising, and understanding Indian consumers' needs and buying behaviors.
The document is a survey about Amul ice cream that contains 23 questions regarding respondents' ice cream purchasing habits, preferences regarding Amul ice cream, and suggestions. The survey collects information on demographics, brands purchased, factors considered during purchase, favorite flavors and packaging, purchase locations, decision makers, experiences with Amul ice cream, availability, advertising exposure, and desired new flavors.
The document summarizes the history and development of Maggi noodles. It discusses how Maggi originated in Switzerland in 1885 and was introduced to India in 1982 when Nestle acquired the brand. It became very popular in India due to its quick cooking time of "Bas Do Minute." Over the years, Nestle expanded the Maggi brand to include other products and flavors while also making the noodles healthier. The document outlines Maggi's large market share in India and how Nestle has adapted the brand to local cultures and tastes around the world through strategic global expansion.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
The list of 5 most successful women entrepreneurs in India. Women have been playing a vital role in the growth of the Indian economy & got successful in every sector.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
Parle Products was founded in 1929 in India and split into three companies in the 1980s, including Parle Agro. Parle Agro launched Frooti, India's first mango drink, in 1985 and it became the largest selling mango drink in India with 85% of the tetra pack market. Parle Agro manufactures beverages and confectionery products across 12 biscuit plants and 75 confectionery plants in India with over 2500 employees. Its flagship brands include Frooti, Appy, and Citra with a focus on rural and retail markets in India.
This document provides information about Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946 in Anand, Gujarat. Amul spurred India's White Revolution and is now the world's largest vegetarian cheese brand. It has over 3 million producer members and supplies over 13 million liters of milk daily. Amul's success is attributed to its robust supply chain, low cost strategy, diverse product portfolio, and strong distribution network. The document also presents Amul's SWOT analysis and provides key facts and figures about its operations and sales.
a comparative analysis of Sunfeast Yippee in comparison to others Raza Rizvi
This document provides information about ITC Limited and its Sunfeast Yippee instant noodles brand. It discusses ITC's history and expansion into the foods business. It then focuses on the instant noodles market in India, describing Sunfeast Yippee's launch and positioning in comparison to market leader Maggi. Various aspects of Sunfeast Yippee's marketing mix, consumer behavior, distribution, and retailer survey findings are analyzed. Suggestions are made to help increase Sunfeast Yippee's market share.
FIAMA DI WILLS SEGMENTATION TARGETING AND POSITIONINGAnjali Mehta
ITC is an Indian conglomerate headquartered in Kolkata. It was originally formed in 1910 as Imperial Tobacco Company of India. In the 1970s, ITC diversified into non-tobacco businesses and acquired hotels. In 2005, ITC diversified into body care products under brands like Fiama Di Wills, Vivel, and Engage. Fiama Di Wills gel bars are a personal care product targeted at skin conscious young and modern middle class men and women. The gel bars blend nature and science for skin conditioning with a mild fragrance.
Amul and Nestlé are two large dairy companies that differ in several key aspects. Amul is an Indian dairy cooperative owned by milk producers in Gujarat, while Nestlé is a large multinational food and drink company headquartered in Switzerland.
Both companies have a wide range of dairy and other food products. Amul's products include milk, butter, cheese and ice cream, while Nestlé offers baby food, bottled water, coffee, chocolate and pet food.
The companies also employ different marketing strategies. Amul focuses on low-cost advertising using cartoon characters, while Nestlé utilizes personal selling, consistent global branding and tailored local production. Their packaging also differs, with Amul using
This document summarizes a marketing report on Lipton Yellow Label Tea. It provides an introduction to Unilever and Lipton Tea, outlines the company's objectives, target market, and competitors. It also discusses the marketing mix, BCG matrix analysis, environmental factors, research methodology, SWOT analysis, and recommendations. Key points include that Lipton Tea is the number one tea brand in the world, it targets the upper, middle, and lower classes in Pakistan, and according to the BCG matrix, Lipton Yellow Label has high growth and market share, classifying it as a "Star".
Parle Agro is an Indian company that was founded in 1984. It started by producing beverages and later expanded into bottled water, packaging, and confectionaries. One of its most successful products was Frooti mango drink, launched in 1985. Frooti became very popular in India due to its unique tetra pack packaging and positioning as a healthy drink for kids. However, over time Frooti's sales started declining due to stagnation. Parle Agro revamped Frooti in 2001 with a campaign centered around a mysterious character called "Digen Verma" to generate buzz and appeal to youth.
Parle Agro is an Indian company founded in 1984 by the Chauhan family. It is headquartered in Mumbai and started by producing beverages but has since diversified into bottled water, packaging, and confectionary. Its first and largest product is Frooti mango drink, which was launched in 1985 and was India's first tetra pak juice. Frooti comes in various pack sizes and has expanded its product line over the years to include other fruit drinks, coffees, and snacks. It has become a top selling beverage brand in India with exports to over 35 countries.
This document provides information about Nestle Pakistan including:
- It was founded in Switzerland in 1867 and merged with other companies to become the world's leading food company.
- It offers milk products, foods, beverages, healthcare and nutrition products in Pakistan.
- Its mission is to provide the best food to improve lives and its vision is to develop nutritious products through research.
- It uses marketing strategies like advertising, pricing, placement and promotion to target various customer segments.
- A SWOT analysis identifies strengths like its brand but also threats like economic conditions and new competition.
This document provides information about Indranil Sutradhar's final presentation on the fast moving consumer goods (FMCG) sector in India. It includes sections on sector information, Emami Limited company information, market strategies, business, finance, and human resources. Some key details are: the FMCG sector is the 4th largest in India and household/personal care accounts for 50% of sales; Emami is a leading FMCG company founded in 1974 with brands like Boroplus and revenues of Rs. 2541 crore in 2017-18; and the presentation provides analyses of Emami's competitors, financial statements, organizational structure, and recruitment/career development practices.
Parle Agro introduced Frooti mango juice in 1985. It was the first tetra pack juice in India and became very popular. However, Frooti's market share declined due to poor distribution, lack of product variety, unattractive packaging, and increased competition. The presentation recommends repositioning Frooti by introducing new flavors, emphasizing its health benefits, and improving promotion through discounts, advertising, and social media. It suggests segmenting customers by geography, demographics, and lifestyle to target both primary and secondary markets.
The document outlines a business plan for a proposed juice bar called Fresh Juice Bar. It details the company description including the name, logo, startup date as a sole proprietorship, and mission/vision statements. It then outlines the product offerings which include various fruit juices. The marketing plan discusses the product, price, place, promotion and target customer segments. It also identifies competitors and performs a SWOT analysis. An operational plan provides details on suppliers and a sales forecast. The financial plan outlines the initial investment needs and projected balance sheets, break-even analysis and cash flows. Key partners, activities, value propositions and revenue streams are also identified.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”abhijit055
This document provides information about a project report submitted by Mahendra M Pawar for his Masters in Management Studies. The report is titled "Comparative Analysis Of Frooti And It’s Competitors In Rasayani". It includes a declaration by Pawar, a certificate signed by his project guide Dr. Amit Aggrawal, and an acknowledgement section thanking those who supported the project. The document also includes an index outlining the chapter headings in the project report.
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
HUL India - Shampoo's product portfolioSangini Shah
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
This document provides an overview of Maggi noodles and Nestle's marketing strategies in India. It begins with an introduction to Maggi's history in India and how Nestle shifted its target market from working women to children and mothers. The document then provides details on Maggi's product profile, extensions, branding, advertising campaigns, market segmentation, and consumer decision-making process. It analyzes how Nestle positioned Maggi as a fast, convenient and fun snack and gained popularity through aggressive promotions, emotional advertising, and understanding Indian consumers' needs and buying behaviors.
The document is a survey about Amul ice cream that contains 23 questions regarding respondents' ice cream purchasing habits, preferences regarding Amul ice cream, and suggestions. The survey collects information on demographics, brands purchased, factors considered during purchase, favorite flavors and packaging, purchase locations, decision makers, experiences with Amul ice cream, availability, advertising exposure, and desired new flavors.
The document summarizes the history and development of Maggi noodles. It discusses how Maggi originated in Switzerland in 1885 and was introduced to India in 1982 when Nestle acquired the brand. It became very popular in India due to its quick cooking time of "Bas Do Minute." Over the years, Nestle expanded the Maggi brand to include other products and flavors while also making the noodles healthier. The document outlines Maggi's large market share in India and how Nestle has adapted the brand to local cultures and tastes around the world through strategic global expansion.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
The list of 5 most successful women entrepreneurs in India. Women have been playing a vital role in the growth of the Indian economy & got successful in every sector.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
Parle Products was founded in 1929 in India and split into three companies in the 1980s, including Parle Agro. Parle Agro launched Frooti, India's first mango drink, in 1985 and it became the largest selling mango drink in India with 85% of the tetra pack market. Parle Agro manufactures beverages and confectionery products across 12 biscuit plants and 75 confectionery plants in India with over 2500 employees. Its flagship brands include Frooti, Appy, and Citra with a focus on rural and retail markets in India.
This document provides information about Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946 in Anand, Gujarat. Amul spurred India's White Revolution and is now the world's largest vegetarian cheese brand. It has over 3 million producer members and supplies over 13 million liters of milk daily. Amul's success is attributed to its robust supply chain, low cost strategy, diverse product portfolio, and strong distribution network. The document also presents Amul's SWOT analysis and provides key facts and figures about its operations and sales.
Parle Agro is a leading Indian food and beverage company founded in 1984 that owns popular brands like Frooti, Appy, Hippo, and Bailey. The company has grown significantly from Rs. 250 crore 10 years ago to Rs. 1,500 crore currently. Parle Agro's success is attributed to continuous innovation in launching India's first products in various categories, aggressive business goals, and a focus on quality and customer satisfaction. The company follows a functional organizational structure and autocratic leadership style to achieve its vision of being the leader in its business.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
Parle Agro is an Indian beverage and food company best known for brands like Frooti mango drink and Appy Fizz sparkling apple drink. Appy Fizz was launched in 2005 and is marketed as a healthy fruit juice drink for young people to enjoy socially. Television advertisements for Appy Fizz created by agencies like Creativeland Asia and Grey Worldwide portray it as a "cool drink to hang out with" and feature the tagline. Packaging depicts the signature champagne-style bottle. The product and promotions emphasize Appy Fizz's position as a healthier alternative to carbonated drinks and alcohols for youth.
Nestle juices (demand for nestle juices) by shakeel ahmedSHAKEEL AHMED K
Nestle is a multinational food and beverage company founded in Switzerland in the 1860s. The document discusses Nestle's juice business in Pakistan, including an introduction to the company, flavors offered, competitors like Polly, and a SWOT analysis. It also covers Nestle's demand analysis, managerial techniques, and recommendations to reduce costs while maintaining quality and introducing new flavors.
- Parle Products was founded in 1929 in British India and began manufacturing biscuits in 1939, launching its first advertising campaign in 1947.
- It has since grown to become the largest selling biscuit brand in the world, with their flagship Parle-G biscuits introduced in 1939.
- Parle Products later split into three separate companies, with Parle Products led by the Chauhan family and owning popular Indian snack brands like Parle-G, Melody, and Poppins.
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
This document summarizes important food industries in India, including ITC Limited, Amul, Haldiram's, Hindustan Unilever, Parle Agro, Britannia Industries, Patanjali, and Mother Dairy. It provides an overview of each company's founding, leadership, products, vision, and role in India's food processing industry. ITC Limited is a conglomerate with products including ready meals and snacks. Amul is a dairy cooperative known for spurring India's white revolution. Haldiram's produces snacks across India and other countries. Hindustan Unilever and Britannia Industries manufacture well-known brands of food and beverages. Parle Agro owns popular
Unilever Pakistan produces Fair & Lovely, the leading skin lightening cream in Pakistan. Fair & Lovely uses a patented formula containing niacinamide that was developed in 1972 and launched in 1978. It targets young women aged 12-45 for its skin lightening and blemish removal benefits. Fair & Lovely uses advertising emphasizing emotional and fear appeals on popular TV channels to build brand awareness. It prices its products affordably between Rs. 25 to Rs. 100 and distributes them widely through cosmetic stores, chemists, hypermarkets and supermarkets. Fair & Lovely has strong brand recognition in Pakistan and abroad, though it also faces criticism for promoting skin lightening.
The fruit juice market in India has grown at a CAGR of 20% since 2005 and was valued at INR18,949.2m in 2012. Major players like Dabur, Pepsi, and Coca-Cola are investing heavily in the market through new product launches and flavors. The market is segmented between real fruit juices and synthetic drinks, and also based on nutrition content, thirst-quenching, and consumption situations. Brands employ different strategies like product line extensions and targeting various consumer segments. Porter's five forces analysis indicates competitive rivalry between established brands, threat of substitutes, and bargaining power of suppliers and customers in the growing but competitive fruit juice industry in India.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Wealth Creation through Creation of Intellectual Property Rights, By Vijay Pal Dalmia Advocate, IPR Lawyer Delhi High Court, Partner and Head IP & IT Laws Division, Vaish Associates Advocates
Corporate Governance EURO FRESH FOOD PVT LTD AND PRATAAP SNACK LTDRavikumar Sangani
Euro Fresh Food Pvt Ltd and Prataap Snacks Ltd are Indian snack food manufacturers. Euro Fresh Food was incorporated in 2009 and manufactures a variety of chips and beverages. It aims to be a leading FMCG company. Prataap Snacks was founded in 2002 and started by marketing cheese balls. It has expanded across India and seen rapid revenue growth, reaching Rs. 7 crore in its third year. Both companies focus on building strong distribution networks and manufacturing quality snack products tailored for the Indian market.
Parle Agro is an Indian company founded in 1984 that owns popular beverage brands like Frooti, Appy, and Bailley water. It has a turnover of 1500 Crore and employs 2500 people. The company operates in the beverages, water, and food categories. It faces competition from brands like Maaza, Slice, Tropicana, and Dabur Real Fruit Juice in the beverage market. Parle Agro's micro-environment includes suppliers, customer tastes, competitors, and market intermediaries that directly impact the business.
Unilever formed in 1930 through the merger of Margarine Unie and Lever Brothers. It is the largest consumer goods company in Pakistan. Unilever is the world's largest ice cream manufacturer operating under the Heart brand, which is sold in over 40 countries. Wall's is Unilever's top ice cream brand in Pakistan, launched in 1993 after concluding there was potential in the Pakistani ice cream market. Wall's quickly became the dominant brand and now has a 35-40% market share in Pakistan.
HUL is a subsidiary of Unilever, a leading global supplier of fast moving consumer goods. HUL was formed in 1933 and renamed in 2007, becoming the first foreign subsidiary in India to offer equity to Indian shareholders. It manufactures products in over 35 factories across India, involving over 2,000 suppliers and associates to distribute to over 6.3 million retail outlets.
Rasna is a soft drink concentrate brand owned by Pioma Industries in India. It was launched in 1976 under the brand name Jaffe and was changed to Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drinks concentrates. It has been successful due to its affordable price of 50 paise per glass, real fruit flavors, and do-it-yourself concept where consumers mix the concentrate. Rasna has a dedicated R&D team that continuously launches new flavors and pilfer-proof packaging to retain freshness.
Amul is India's largest food brand and dairy cooperative. It was founded in 1946 as a cooperative brand owned by milk producers in Anand, Gujarat. Amul products include butter, milk, cheese, ice cream, chocolate and other dairy products. Amul has a strong brand recognition in India due to its iconic advertising campaigns featuring the Amul girl. It has over 3 million milk producers as members and is ranked as the largest dairy brand in Asia Pacific, competing globally with success.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company founded in 1933. It is majority owned by Unilever and produces foods, beverages, cleaning agents and personal care products. HUL has over 35 brands and sells products in over 6 million retail outlets across India. The report provides an overview of HUL's history, acquisitions, organizational structure, brands, and SWOT analysis of its vending machine business. It also outlines objectives, achievements and suggestions from a project studying HUL's beverage vending machines.
Similar to Market Analysis of FROOTI, PARLE AGRO (20)
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
1. MARKET ANALYSIS
OF
FROOTI
TEAM MEMBERS:
Aakash Saroha (20DM002)
Aditya Agrawal (20DM008)
Akash Agarwal (20DM015)
Aman Agarwal (20DM023)
Anand Vijay Soni (20DM030)
Anushree Sarkar (20DM037)
2. INTRODUCTION
• Founded by Shri Prakash Jayantilal Chauhan in 1984.
• Pioneer company in Indian beverage industry.
• FROOTI, APPY, LMN, HIPPO AND BAILEY BRANDS.
• Has been creating innovative products and iconic brands since 1985.
• Headquartered in Mumbai.
• Only company in India to manufacture its PET performs.
• Started moulding in 1996 with a capacity of 2100MT to 53000MT till date.
Parle Agro Pvt. Ltd
3. “MANGO FROOTI,FRESH AND JUICY”
o Launched in 1985.
o First tetra pack India had ever seen.
o In 2002, Company introduced PET bottles
concept.
o First product in the world to sell triangle-shaped pack ‘samosa
packs’ at just ₹2.50!.
o 2nd largest selling mango drink in India.
“AN EASY GRAB AND GO EXPERIENCE”
4. STP ANALYSIS FOR FROOTI
SEGMENTATION:
Children & Youngsters.
Auxiliary for explorers who like to have drinks in light of natural products.
TARGETING:
Primary targets were Children, youths, working individuals and elderly individuals.
Travel Industry and motion picture lobby.
POSITIONING:
The best brand compared to all other mango juices.
Best known for its quality product and maintaining the hygiene factor.
5. Market Share & Growth
• Market share of 20% in the category of mango drink.
• Increased its sales last year (2018-19) by 12%.
• Company expects to double the turnover of its flagship
brands Frooti and Appy Fizz.
• Migration of linear to connected supply chains.
• Tech-Focus will Help Boost Rural Growth.
• Gamification Will Come of Age.
TRENDS
6. COMPETITORS OF FROOTI
Maaza
Launched in 1976 by the
Coca-Cola company.
Distinct pulpy taste (19.5%
mango pulp).
Maintained top spot in the
most popular mango drink
with 48% share.
Variants- Pineapple and orange
Claims to contain Alphonso
variety of mango.
Slice
Launched in 1993 as the most
refreshing mango drink.
Created disruptive excitement
after the clutter breaking
advertising.
Celebrated mango indulgence
like no one else.
2008 – Launch of ‘Aamsutra’
campaign created magic.
Communicates the art of relishing
real mango.
7. STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
Wide Variety of sizes
Distribution Network
Youthful And Energetic
Advertisements
Brand Name of Parle
• Focus on Single Flavor
• Not considered as a health
drink.
• Failed to position as a
refreshing drink.
• Changing Customer Taste
and Preferences
• Unorganized Sector
• Third Party Collaborations
• Online Market
• Health Consciousness
SWOT ANALYSIS FOR FROOTI
WS
TO