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MARKET ANALYSIS
OF
FROOTI
TEAM MEMBERS:
Aakash Saroha (20DM002)
Aditya Agrawal (20DM008)
Akash Agarwal (20DM015)
Aman Agarwal (20DM023)
Anand Vijay Soni (20DM030)
Anushree Sarkar (20DM037)
INTRODUCTION
• Founded by Shri Prakash Jayantilal Chauhan in 1984.
• Pioneer company in Indian beverage industry.
• FROOTI, APPY, LMN, HIPPO AND BAILEY BRANDS.
• Has been creating innovative products and iconic brands since 1985.
• Headquartered in Mumbai.
• Only company in India to manufacture its PET performs.
• Started moulding in 1996 with a capacity of 2100MT to 53000MT till date.
Parle Agro Pvt. Ltd
“MANGO FROOTI,FRESH AND JUICY”
o Launched in 1985.
o First tetra pack India had ever seen.
o In 2002, Company introduced PET bottles
concept.
o First product in the world to sell triangle-shaped pack ‘samosa
packs’ at just ₹2.50!.
o 2nd largest selling mango drink in India.
“AN EASY GRAB AND GO EXPERIENCE”
STP ANALYSIS FOR FROOTI
SEGMENTATION:
 Children & Youngsters.
 Auxiliary for explorers who like to have drinks in light of natural products.
TARGETING:
 Primary targets were Children, youths, working individuals and elderly individuals.
 Travel Industry and motion picture lobby.
POSITIONING:
 The best brand compared to all other mango juices.
 Best known for its quality product and maintaining the hygiene factor.
Market Share & Growth
• Market share of 20% in the category of mango drink.
• Increased its sales last year (2018-19) by 12%.
• Company expects to double the turnover of its flagship
brands Frooti and Appy Fizz.
• Migration of linear to connected supply chains.
• Tech-Focus will Help Boost Rural Growth.
• Gamification Will Come of Age.
TRENDS
COMPETITORS OF FROOTI
Maaza
 Launched in 1976 by the
Coca-Cola company.
 Distinct pulpy taste (19.5%
mango pulp).
 Maintained top spot in the
most popular mango drink
with 48% share.
 Variants- Pineapple and orange
 Claims to contain Alphonso
variety of mango.
Slice
 Launched in 1993 as the most
refreshing mango drink.
 Created disruptive excitement
after the clutter breaking
advertising.
 Celebrated mango indulgence
like no one else.
 2008 – Launch of ‘Aamsutra’
campaign created magic.
 Communicates the art of relishing
real mango.
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
 Wide Variety of sizes
 Distribution Network
 Youthful And Energetic
Advertisements
 Brand Name of Parle
• Focus on Single Flavor
• Not considered as a health
drink.
• Failed to position as a
refreshing drink.
• Changing Customer Taste
and Preferences
• Unorganized Sector
• Third Party Collaborations
• Online Market
• Health Consciousness
SWOT ANALYSIS FOR FROOTI
WS
TO
SURVEY ANALYSIS
SURVEY ANALYSIS
RECOMMENDATIONS
 Work on reducing the content of Sugar level.
 Increase the content of Mango Pulp.
 Start providing refrigerator facility to the sellers.
 Increase in variety of flavours.
 Need to expand brand, brand equity is not utilized properly.
Nutrition Maaza (100
ml)
Frooti
(100 ml)
Slice
(100 ml)
Jumpin
(100 ml)
Calories 51 65 63 58
Carbohydrates 13.3g 16.2g 16g 14.5g
Fat 0g 0g 0g 0g
Proteins 0g 0g 0g 0g
Sugar 12.8g 13.5g 15g 11.5g
REFERENCES
11
▪ Marketing Management by Philip Kotler
and Kevin Lane Keller
▪ www.parleagro.com
▪ https://bit.ly/3kTcPdj
▪ www.google.com
▪ https://bit.ly/30dZmF5
▪ https://bit.ly/3i6hAhR
▪ https://bit.ly/3j7rMYI
▪ https://bit.ly/3kOZcvN
THANK YOU

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Market Analysis of FROOTI, PARLE AGRO

  • 1. MARKET ANALYSIS OF FROOTI TEAM MEMBERS: Aakash Saroha (20DM002) Aditya Agrawal (20DM008) Akash Agarwal (20DM015) Aman Agarwal (20DM023) Anand Vijay Soni (20DM030) Anushree Sarkar (20DM037)
  • 2. INTRODUCTION • Founded by Shri Prakash Jayantilal Chauhan in 1984. • Pioneer company in Indian beverage industry. • FROOTI, APPY, LMN, HIPPO AND BAILEY BRANDS. • Has been creating innovative products and iconic brands since 1985. • Headquartered in Mumbai. • Only company in India to manufacture its PET performs. • Started moulding in 1996 with a capacity of 2100MT to 53000MT till date. Parle Agro Pvt. Ltd
  • 3. “MANGO FROOTI,FRESH AND JUICY” o Launched in 1985. o First tetra pack India had ever seen. o In 2002, Company introduced PET bottles concept. o First product in the world to sell triangle-shaped pack ‘samosa packs’ at just ₹2.50!. o 2nd largest selling mango drink in India. “AN EASY GRAB AND GO EXPERIENCE”
  • 4. STP ANALYSIS FOR FROOTI SEGMENTATION:  Children & Youngsters.  Auxiliary for explorers who like to have drinks in light of natural products. TARGETING:  Primary targets were Children, youths, working individuals and elderly individuals.  Travel Industry and motion picture lobby. POSITIONING:  The best brand compared to all other mango juices.  Best known for its quality product and maintaining the hygiene factor.
  • 5. Market Share & Growth • Market share of 20% in the category of mango drink. • Increased its sales last year (2018-19) by 12%. • Company expects to double the turnover of its flagship brands Frooti and Appy Fizz. • Migration of linear to connected supply chains. • Tech-Focus will Help Boost Rural Growth. • Gamification Will Come of Age. TRENDS
  • 6. COMPETITORS OF FROOTI Maaza  Launched in 1976 by the Coca-Cola company.  Distinct pulpy taste (19.5% mango pulp).  Maintained top spot in the most popular mango drink with 48% share.  Variants- Pineapple and orange  Claims to contain Alphonso variety of mango. Slice  Launched in 1993 as the most refreshing mango drink.  Created disruptive excitement after the clutter breaking advertising.  Celebrated mango indulgence like no one else.  2008 – Launch of ‘Aamsutra’ campaign created magic.  Communicates the art of relishing real mango.
  • 7. STRENGTHS OPPORTUNITIES WEAKNESSES THREATS  Wide Variety of sizes  Distribution Network  Youthful And Energetic Advertisements  Brand Name of Parle • Focus on Single Flavor • Not considered as a health drink. • Failed to position as a refreshing drink. • Changing Customer Taste and Preferences • Unorganized Sector • Third Party Collaborations • Online Market • Health Consciousness SWOT ANALYSIS FOR FROOTI WS TO
  • 10. RECOMMENDATIONS  Work on reducing the content of Sugar level.  Increase the content of Mango Pulp.  Start providing refrigerator facility to the sellers.  Increase in variety of flavours.  Need to expand brand, brand equity is not utilized properly. Nutrition Maaza (100 ml) Frooti (100 ml) Slice (100 ml) Jumpin (100 ml) Calories 51 65 63 58 Carbohydrates 13.3g 16.2g 16g 14.5g Fat 0g 0g 0g 0g Proteins 0g 0g 0g 0g Sugar 12.8g 13.5g 15g 11.5g
  • 11. REFERENCES 11 ▪ Marketing Management by Philip Kotler and Kevin Lane Keller ▪ www.parleagro.com ▪ https://bit.ly/3kTcPdj ▪ www.google.com ▪ https://bit.ly/30dZmF5 ▪ https://bit.ly/3i6hAhR ▪ https://bit.ly/3j7rMYI ▪ https://bit.ly/3kOZcvN