Edita is a leading FMCG company in Egypt and the Middle East, with a 13% market share in Egypt's snack food industry. It has over 5,500 employees and produces 73 stock keeping units across categories like bakery, chocolate, and candy. Edita aims to maintain its market leadership through quality products, certifications like ISO and HACCP, and a nationwide distribution network of 21 centers serving 18 governorates via their fleet of 544 vehicles. The company sources raw materials domestically and internationally, and focuses on green logistics and environmental compliance across its operations.

1. LOGISTICS MANAGEMENT 1
Team Members :
Dareen Metwally
Sally Sanhory
Nagham Khaled
Nour Tarik
Ramy
Alaa
Prof .Dr : Eslam Elnakeeb
Miss : Eman El Aqaad

2. BACKGROUND ABOUT EDITA COMPANY
 Edita Food Industries S.A.E
 today Edita is a leader in ( FMCG ) company in Egypt and the
Middle East and the second ranked snack food company in
Egypt with 13% market share
 Edita has 5,542 employees and 73 stock-keeping units
(SKUs).
 Edita manufactures, readymade food, pastries, chocolates,
baked snack products comprising packaged cakes, croissants,
rusks, and wafers, as well as candy products.

4. BACKGROUND ABOUT EDITA COMPANY
 Edita produces high quality products and strong brands.
 Edita Food Industries S.A.E was founded by Hani El-Barzi
in 1996 and is headquartered in 6th of October City,
Egypt.
 Edita holds leading market share in each of 5 segments
and 9 products

5. EDITA’S POSITION OF THE LOGISTICS
DEPARTMENT IN THE ORGANIZATION
 Is fragmented logistics structure, logistics activities are
managed in multiple departments throughout an
organization.
 For Example, might assign outbound transportation,
demand forecasting, warehousing management and
customer service to the marketing department.

6. HISTORY:

7. SUPPLY CHAIN

8. STRATEGIES
 Differentiation strategy
The main factors for success with a differentiation
strategy are that customers must desire the extra
features and be willing to pay a price premium for
them. The cost of providing the extras must be less
than the price premium they are prepared to pay.

9. FOCUS STRATEGY

10. GREEN LOGISTICS
 Green logistics describes all attempts to measure and minimize
the environmental impact of logistics activities. This includes all activities
of the forward and reverse flows of products, information and services
between the point of origin and the point of consumption.
Edita’s management system clearly outlines requirements for the policies,
specifications and programs that guide operations, guaranteeing the
highest standards in production safety, occupational safety and health &
environmental standards across the entire Edita system.

11. ENVIRONMENT
 Edita is committed to the protection of the environment
surrounding its facilities. The Health, Safety and
Environment (HSE) department ensures that all
company facilities comply with relevant environmental
rules and regulations.

12. LOGISTICS RELATIONSHIP WITHIN
THE FIRM
• The company holds a leading market share in each of its five segments,
a success driven by the company’s reputation for quality and
affordability. With four state-of-the-art production facilities encompassing
26 production lines, as well as a nationwide distribution network.
2)PRODUCTION

13. 3)Finance

14. LOGISTICS RELATIONSHIP WITHIN
THE FIRM
• Edita’s source of raw materials is domestically with
77% and internationally with 23%.
• The company avoids relying on a sole supplier to
obtain raw materials so to reduce any potential
leverage a certain supplier might have over the
company; whether in terms of pricing, quality or
delivery. Likewise, the company keeps supplies secure
by working only with tried and tested suppliers.
4)procurement

16. LOGISTICS RELATIONSHIP WITHIN
THE FIRM
The interaction between logistics and marketing refers
to the four Ps of marketing (place, price, product and
promotion)
1)Marketing

17. LOGISTICS RELATIONSHIP WITHIN
THE FIRM
place
decision
Edita coordinated with most of the retailers in Egypt
and the middle east ,for example you can find their
products at carrefour, Metro and spennys
Edita offers reasonable prices by using its own vehicles in
transporting the goods so it minimizes the landed cost.
Product decision: by having 73 SKUs to minimize the
stockouts ,so the products will always be available to the
customers whenever they need them.
Price
decision

18. Product
decision
By having 73 SKUs to minimize the stockouts,
so the products will always be available to the
customers whenever they need them.
Promotion
decision
Edita is dealing with strong advertising companies to
promote its products and create creative ideas to atract
customers.

21. DISTRIBUTION
21
distribution
center
18
governorates
59000
direct retail
5200 direct
wholesale
(fathallah)
544 distribution
vehicles

23. INVENTORY
1) 21 distribution center.
2) A fleet of 544 vehicles .
3) 137000 tons produced annually.
4) 73 SKUs.
5) 59000 direct retail.
Edita has :

24. TECHNOLOGY
• Edita upgraded ERP ( enterprise resource
planning ) system as an information system
to their firm.
Information system of Edita:

25. HR
• Competencies are integrated into various HR
functions including Performance Management,
Training & Development, Compensation &
Benefits, Recruitment, Succession Planning
and Talent Management.

26. CUSTOMER SERVICE
• Edita maintains a strong conviction that behind
every successful company lies a dedicated team
of professionals. By investing in its human capital,
Edita ensure a steady supply of talent that are
capable of leading the company forward and can
allow it to realize its full growth potential.

27. TRANSPORTATION MANAGEMENT
• it is the physical movement from one place to
another and edita owns 544 vehicles to distribute
their products to 20 distribution centers among 16
governates.

29. POLICIES
• The driving force behind Edita’s success is the consistently high
quality of its products. This quality is made possible by our application
of the HACCP food management system, and reflected in our
certifications.
• ISO 9001
• ISO 14001
• OHSAS 18001
ISO 22000

30. POLICIES
• Looking ahead, Edita intends to focus on maintaining its
relationships with existing customers while enhancing
vertical and horizontal sales growth by working to increase
order size and further developing its distribution capacity.
The company aims to shift the current wholesale to retail
ratio from 65:35 to an even 50:50 and thus maintaining
better control and further enhancing its market feel.

31. CONCLUSION
• Edita company is one of the most important , huge and essential
companies in the middle east and North Africa.
• Edita is a leader in fast moving consumer goods ( FMCGs) company in
Egypt and the middle east.
• Edita have a huge history since 1995 which is the second largest
player in the overall Egyptian snack food.
• Edita’s supply chain is the backbone of the company’s operational
mode.

32. REFERENCES
1) Pearson Contemporary Logistics
2) http://edita.com.eg/en/
3) http://www.dailynewsegypt.com/2016/08/13/edita-establish
new- egp-50m-factory-next-year/
https://s3.amazonaws.com/inktankir2/edita/Investor-Presentation
Edita-Food-Industries-S.A.E-Final-1-.pdf