The document discusses strategic management, which is defined as formulating, implementing, and evaluating cross-functional decisions to help an organization achieve its objectives. It involves strategy formulation by analyzing internal strengths/weaknesses and external opportunities/threats. Strategies are then selected, implemented through annual objectives and policies, and evaluated using performance metrics. Strategic management helps organizations adapt to changes, achieve sustained competitive advantages, and gain financial/non-financial benefits like increased sales, productivity, and problem prevention capabilities.