This document discusses issues related to the proliferation of qualifications and reforms in the UK education system. It notes the many changes that have been made to A-levels, GCSEs, and other qualifications over time. Interviews with students and teachers suggest that the curriculum and exams have become too focused on recall and learning the mark scheme rather than developing understanding. This has led to a "performativity culture" where students are strategic learners aiming to get good exam results rather than acquiring knowledge and skills. The document calls for less frequent system-level changes and more efforts to ensure standards accurately reflect needs for higher education, careers, and international comparisons.