This document discusses strategic human resource management and the strategic management process. It defines strategic human resource management as organizational systems designed to achieve competitive advantage through people. The strategic management process focuses on developing organizational strategies and involves environmental scanning, strategy formulation, implementation, and evaluation/control. Environmental scanning monitors internal/external factors. Strategy formulation develops long-term plans. Implementation executes selected strategies. Evaluation assesses performance and controls the process. The document provides details on each step and importance/limitations of strategic management.

1. STRATEGIC HUMAN
RESOURCE MANAGEMENT
AND STRATEGIC
MANAGEMENT PROCESS
Presented by Varun Sharma MBA 1st Year
8750479808 saraswatvarun18@gmail.com

2. 1. SHRM(STRATEGIC
HUMAN RESOURCE
MANAGEMENT)

3. Strategic Human Resource Management
STRATEGY
HUMAN
RESOURCE
MANAGEMENT
STRATEGIC HUMAN
RESOURCE
MANAGEMENT

4. STRATEGY
The term ‘strategy’ means formulating an
extensive decision plan which gives direction to
the organization & helps the organization to
utilize its resources appropriately.

5. HUMAN RESOURCE MANAGEMENT
It is a planed process of development and an
integrated strategy to effectively use its human
resources , for fulfilling organizational goals.

6. Definition of SHRM
According to Wright and Snell,
“SHRM can be defined as the
organizational systems designed to
achieve sustainable competitive
advantage through people.”

7. 1.It refers to the human resource management in a
proactive manner, describes the organizational
objectives and strategies in order to make effective
utilization of human resources for attaining the
business goals.
2.It integrates strategic aims of the organization with
the human resources for attaining the business goals.

8. NATURE OF SHRM
◦ Long-Term Focus: As business strategies are devised for
long-term , therefore , focus of SHRM is also long term.
◦Associated with Goal-Setting: SHRM comes under the
purview of top management.
◦Interrelated with Business Strategies: There is an
interrelation between business strategies and SHRM.
◦Fosters Corporate Excellence Skills: SHRM considers
employees as the strategic potential of the organization.

9. Objectives of SHRM
To Develop Strategic Competencies.
To Give Sense of Direction.
To Achieve Integration And Formulate
Business Strategy.

10. 2. STRATEGIC
MANAGEMENT
PROCESS…

11. STRATEGIC MANAGEMENT PROCESS
The process of strategic management focuses on
developing the strategy of the organization. It is
distinct process, which the management uses to
select strategies that will help the organization in
improving its performance. It is never ending process
that evaluates the companies and industries that are
associated with the organization and its opponents.

12. THE STRATEGIC MANAGEMENT PROCESS
ENVIRONMENTAL
SCANNING
STRATEGY
FORMULATION
STRATEGY
IMPLEMANTATION
EVALUATION AND
CONTROL

13. 1.ENVIRONMENTAL SCANNING
Environmental Scanning means careful monitoring
of internal and external business environment to
identify risks and opportunities associated with it. It
is a constant process in which the environment is
frequently analyzed and diagnosed. In other words,
scanning refers to short term forecasting. It involves
activities like future studies , future research ,insight
activities, projecting etc.

14. Environmental Scanning Techniques
◦ SWOT Analysis : SWOT analysis is framework that identifies the
Strengths, Weaknesses , Opportunities and Threats of a project or a
business enterprise.
◦ETOP(Environmental Threat And Opportunity Profile) : It is a process
of structuring environmental issues.
◦PEST Analysis : (Political , Economic, Social and Technological) It
outlines the macro-environmental factors used for environmental
scanning in SHRM.
◦ Survey Method : This is a method of collecting qualitative and
quantitative information respondents.
◦Econometric Technique : It is a quantitative technique which uses
mathematical models to stimulate and forecast the environmental
factors.

15. 2. Strategy Formulation
Strategy formulation means formulation of long-term
organizational plans that would assist in the carrying out
organizational activities in the best possible way. Strategy
formulation is essential optimum functioning of the organization.
Strategy formulation involves administering the external
opportunities and threats effectively while keeping in mind the
strengths and weaknesses of the organization by formulating long
term plans. This involves develops the corporate vision,
identifying corporate mission, setting realistic objectives,
formulating strategies and establishing policy guidelines .

16. 3. Strategy Implementation :
Once strategies are formulated and sound strategic plan
has been developed , the next step in the process of
strategic management is to ensure effective
implementation of formulated strategies. Thus strategic
implementation is the process that facilitates is successful
execution of the selected strategy. Strategies are
implemented with the help of programs , budgets and
procedures .This process may also result in modifying
organization’s culture, structure and management system.

17. 4. Evaluation and Control
After a strategy is implemented successfully, it is
important that it is evaluated on a regular basis.
Evaluation must be incorporated in the process of
strategic management as an essential element of
strategy implementation, as it helps in monitoring the
whole procedure.
Performance is the final outcome of all the activities
involved in the process of strategic management.
Strategic management process has become widely
accepted as it enhances the performance of the
organizations.

18. Importance of Strategic Management
◦Fulfilling the Responsibilities of the Board Members
◦Helps in Assessing the Objectives
◦Develops a Decision-Making Framework
◦Helps in Measuring the Progress
◦Improves Stability
◦Strong Labor Supply
◦Strengthens Brand Management

19. Limitations of Strategic Management
◦Time-Consuming
◦Challenging Process
◦Absence of Short-Term Benefits
◦Unexpected Outcomes
◦Poor Adaptability
◦Limited to Set of Rules

20. THANK YOU
HAVE A GOOD DAY
  !!