McDonald's is expanding rapidly in Russia, with plans to open 1000-1500 new restaurants per year and enter 5-10 new countries annually. McDonald's heavily advertises in Russia using various media and sponsoring sporting events. Russia has a population of 149 million and its economy relies heavily on oil and natural gas exports, making it vulnerable to fluctuations in oil prices. However, Russia has seen strong economic growth in recent years driven by increased consumer demand and investment.