Hub specializes in marketing project management by transforming strategic ideas into actionable projects without the need for additional personnel. The firm focuses on collaboration across departments to drive growth through tailored marketing campaigns and strategic execution, as evidenced by successful client examples like Lands' End and John Wick Homes. Hub's expertise includes crafting strategies and managing complex initiatives to enhance branding, operational processes, and customer engagement.

1. Marketing project management
with a mind for strategy and an eye for detail.

2. How great would it feel to tackle that one line that’s taken up residence on
your strategic plan for the last two years– the initiative that you know would
drive growth and add value?
Maybe it’s a new marketing campaign, an extension of your brand to
explore or an enhanced service offering to define and promote.
Hub exists to bring to life those great marketing ideas that are growing dusty
rather than growing your business.
Hub = project done. No added headcount.
Whatever’s collecting dust on your plan, we’ll set it free, whip its sorry tail
and drive it forward for you. You’d do it yourself, but…“Oops. Gotta run.
Late for another meeting.”
Ideas are great. But one dead-on insight brought to reality is worth a
thousand ideas that never make it past the whiteboard.

3. Sometimes the right idea’s
just out of reach, not yet
defined. Our roots are in
strategic and marketing
planning. Some of our best
work begins by partnering
with you to craft a strategy
that charts the course.
Other times, you have the
inspiration. You need
action. Arms, legs and an
extra brain to focus on one
thing for more than five
minutes, sustain momentum
and execute vision.
Execution is our key
strength.
Project management
with a mind
for strategy
& an eye
for detail.

4. Collaboration can be bought.
Sometimes the best new idea isn’t new at all.
It’s existing pieces assembled in a new way. It sits at the
vortex of marketing, sales, operations, product
development and the front line.
In other words, it has loads of potential and no owner.
Without ownership and action, the best idea just sits
there, flaunting its potential value.

5. We focus on the customer, to drive the Why.
And we focus on collaboration, to drive the How.
Hub sits at the center and propels things forward in the right direction. We
bring departments together & mobilize resources.
We maneuver fluidly between the strategic and the tactical to drive
improvement initiatives that benefit your customers and your company.
Be it the execution of a strategic plan, a marketing campaign, a new
product offering or an enhanced customer approach, we collaborate
with you and other key stakeholders to direct your project strategically
and with focus.
For example…

6. Paper or plastic?
Goal: Lands’ End aimed to extend the brand experience to new audiences, create marketing
partnerships and open sales channels by moving from paper gift certificates to plastic gift cards.
While small enough to fit in your wallet, gift cards cut across major systems and processes,
requiring enterprise-wide collaboration, strategic focus and relentless attention to detail.
Strategic Project Path: Drove this complex technology platform change, involving more than
100 people in IT alone, across all Lands’ End and Sears consumer and business-to-business sales
channels. Championed development and implementation of business and marketing plans for
initial rollout and ongoing business development.
Results:
• Achieved double-digit holiday sales growth versus prior year
• Introduced new revenue stream via Lands’ End gift cards in 800 Sears stores
• Gained new corporate gift card relationships, including General Motors and Caterpillar
• Delivered a powerful branding tool for the company

7. Ready. Set. Grow.
Goal: Lands’ End aimed to position its business-to-business division for maximum growth as the
premier Business Outfitter for small businesses up through the Fortune 1000.
Strategic Project Path: Synthesized marketplace, competitive & customer insights. Worked with
the senior management team to develop and implement a comprehensive marketing plan to
enhance branding, position, pricing, product & service development, as well as sales strategies
and operations. Directed marketing & creative development across all media: advertising, PR,
catalog, sales collateral, Internet. Communicated & secured endorsement and support for the
plan, enterprise-wide.
Results:
• Positioned the business for unprecedented sales growth
• Developed marketing strategies that led to earning multi-million dollar Fortune 1000 contracts
• Lands’ End Business Outfitters is one of the company’s fastest-growing businesses

8. Mobilize and motivate the masses.
Goal: Strategically and intentionally drive forward a rapidly growing, non-profit organization in
southwestern Wisconsin with virtually all volunteer resources and a minimal budget. Build
infrastructure to equip the organization for sustainable growth.
Strategic Project Path: Provided strategic planning and helped create organizational
development tools and processes. Recruited and hired staff, identified and launched needed
programs, and worked with leadership team to built infrastructure. Served as executive director
for all volunteer programs.
Results:
• Mobilized volunteers to plan, launch and operate five new programs serving new people
groups within the first 6 months
• Increased volunteer engagement to more than 50% of attendees in the first year
(twice the national average)
• Achieved organizational growth versus prior year of more than 20%

9. Before they’ll buy, they have to know what you sell.
Goal: What happens when you have the best product on the market, but prospective
customers don’t know you --and those who do, don’t understand you? It limits growth.
John Wick Homes, a 40-year-old residential building company, aimed to drive growth by
developing a clear brand strategy and marketing efforts to promote the distinct advantages of
its superior building technology to generate new home buyer demand. The company also
needed to better equip its distributors to sell the brand’s value, and not compete on price--a
key challenge in a tough business climate.
Strategic Project Path: Provide strategic project management by collaborating with the client’s
leadership team, as well as external creative, PR, collateral and research partners. Help
synthesize customer, marketplace and competitive insights to unearth the driving force of the
brand. Served as the hub of the multi-company business team to develop a brand strategy and
launch a new marketing campaign.
Results:
• Maintained/gained market share in a challenging marketplace
• Propelled participation by distributors in one unified, clear marketing voice and efforts
• Earned enterprise-wide support for and understanding of distinct branding and marketing
messages

10. You know what needs to be done, but who’s going to do it?
Hub can.
Or, you could figure out what needs to be done, but who’s
got that kind of time?
Hub does.
Why not let Hub’s inspiration spur your next project to action?

11. Marketing project management
with a mind for strategy and an eye for detail.
Contact us at:
hilary@hubforhire.com
TEL: 608.574.0535
530 Powell Street
Dodgeville, WI 53533