This document provides guidance on effectively deploying a sales plan at the local level. It emphasizes that the sales strategy must be clearly communicated so that everyone understands their role and responsibilities. An effective deployment also provides clarity around goals, measures, and what is expected of individual employees. The overall output is an implemented sales strategy with focused and aligned local teams.

1. How to effectively deploy the sales plan
Enabling you to deploy the business level plan effectively at local level
Biography Overview
Richard Harrison has over 30 years’ Many companies do not have a business level sales strategy and if they do it is very
experience of sales improvement often not effectively deployed within the business. The acid test of effective
deployment is to check at local level against two key pointers:
working across a broad range of
industry sectors. 1. Does everybody know what the plan is?
2. Do individuals clearly understand their role in the plan and what is expected of them
His company S T Partnership at local level?
specialises in helping companies
radically improve their sales and Where a plan has been deployed effectively there should be absolute clarity from
individuals around roles and responsibilities, appropriate measures and realistic targets.
customer care performance through a
They should know where their job starts and ends and what is expected of them.
blend of training and consultancy
using a series of specialist tools and The output is an effectively deployed sales strategy.
techniques.
Benefits
 Develop a real understanding of the
He is an Associate at the Lean key issues and opportunities effecting
Enterprise Research Centre at Cardiff the business
University and in 2009 co-authored
 Develop real focus on how to segment
Staying Lean which won the coveted
customers and where to focus
Shingo Research prize. resource at local level
Richard is a qualified NLP Master  Develop clarity around where future
sales will come from
Practitioner.
 Priortisation of the actions required to
move the sales forward
 Much happier and focused sales team
Richard Harrison
Director  Increased sales
S T Partnership
The process we follow
Agree the Agree
Review of Agree the
Critical Success appropriate Design the plan
business level financials at
Factors at local measures & at local level
plan local level
level targets