1. NIRMA LTD
 COMPANY NAME :- NIRMA LTD
 ADDRESS :- “NIRMA”,
CHEMICAL COMPLEX,
KALATALAV,
BHAVNAGAR-364313
 OWNER :- KARASHANBHAI K. PATEL
 ESTABLISHED YEAR :- 1969

2. C.P.PATEL & F.H.SHAH COMMERCE COLLEGE
PRESENTED BY: HARDIK KAKADIYA
S.Y.BBA[ITM]

3. Content:
 History
 Achievement of NIRMA
 Products and major plants
 Human Resource Management
 Financial Management
 Marketing Management

4. History:
 The story of ”NIRMA LTD” is not only about the detergent powder, it is
much more than it.
 Mr.Karashanbhai K. Patel who is the founder of this big Organisation,
who is the son of small farmer and qualified science graduate and
was worked as junior chemist in government laboratory.
 He was making detergent in the 100 sq.ft. backyard of his home using
brand hands and buckets. Once mixture is ready used to pack in
polythene bag and was selling door to door at 3 Rs. Per kg.

5.  The product become well accepted in the consumer
community and the rest is known to one and all this is
“NIRMA LTD” of today.
 NIRMA is private limited company and was converted into
public limited company in 18 November 1993.

6. VISION OF NIRMA
 BETTER PRODUCT , BETTER VALUE , AND BETTER LIVING
 JINGLE OF NIRMA :
“Duth si safedi Nirma se aye ,
Rangin kapada bhi
khil khil jaye”

7. ACHIEVMENT OF NIRMA
 Awarded by ICMA “Excellence in water resource management in
chemical industry” for the year 2002-03.
 Awarded by Gujarat Safety council for “Gujarat Safety Award” for
year 2003-04.
 Awarded by Saurashtra chamber of commerce and industry.
 As on 9001 : 2000 company awarded by TUV – Germany , Thailand .
 Udhyog Ratna Award
 Development of green belt with more than 18000 trees in salty land.

8. PRODUCTS OF NIRMA

9. List of products
PRODUCTS
INDUSTRIAL
DETERGENT POWDERS DETERGENT CAKE BATHING SOAP OTHER PRODUCTS
PRODUCTS
SUPER NIRMA NIRMA DETERGENT NIRMA BEAUTY SOAP NIRMA SUDDH SALT LINER ALKYL BENZEN
DETERGENT POWDER CAKE
NIRMA BATH SOAP NIRMA TOOTHPASTE GLYCERIN
NIRMA POPULAR SUPER NIRMA
DETERGENT POWDER DETERGENT CAKE NIRMA SANDLE NIRMA SHIKAKAI SULPHURIC ACID
NIRMA NIRMA BARATAN BAR NIRMA HERBAL NIRMA BEAUTY PATTY ACID
DETERGENT POWDER SHAMPOO
NIRMA ROSEE SODA ASH
NIRMA NIRMA CLEAN
WASHING POWDER
NIRMA LIME
GREEN DETERGENT POWDER

10. MAJOR PLANTS:
DETERGENT SOAPS PACKAGING
ALKYLS BENZENES SODAASH ADDIBAL SALT

11. Time Keeping System
 Time keeping is just to record their employee’s entry and exit
records.
 Working Hours:
 A shift – 7:00 am to 3:00 pm
 B shift – 3:00 am to 11:00 pm
 C shift – 11:00 am to 7:00 pm
 D shift – 8:30 am to 5:00 pm
 In this shifts A,B,C shifts are for workers and employee’s while as D
shift is for Manager’s.

12. Human Resource management
 The term human resource means the total knowledge, skills,
creativity and abilities of organization. Human resource are the most
important assets of an any organization.
 Recruitment :
 Reason : Death ,Retirement , Promotion , Transfer , social reason ,
others
 Stages :
(1) Manpower requisition
(2) Manpower approval
(3) Filling up vacancy

13. Selection
 The candidates have applied for the job have to pass through three
kinds of interview.
(1) Written test
(2) Personal interview
(3) Interview at the head office
 Training and Development:
There are main four training methodology
(1) In-plant training for new experienced employees
(2) Induct training
(3) Candidates appointment as training
(4) Safety function training

14. Wages and salary
 Wages and salary paid to workers by his performance, skills,
and time period monthly salary is given on 7th of month from
HDFC bank.
 EMPLOYEE INFORMATION:-
 There are more than 15000 Employee and 500 professional
Employees.

15. Marketing Management
 Marketing can be defined as the process of exchange of
goods and services.
 Distribution Channel :
Nirma sells these products in the market under the brands
Nirma and Nima.
(1) Nirma – which is consisting of about 450 exclusive
Distributors
(2) Nima- which is having more than 200 Distributors

16. Main competitors :
 Hindustan Unilever limited
 TATA chemical
 GHCL
 GACL

17. Sells of the company:
 Nirma Sales 50000 Detergent piece per day and larger detergent
manufacturer in India.
 Nirma sales 30,00000 piece of Soap manufacture per day and it is
second larger soap manufacturer in India.
 Nirma is 7th Successful brand in India.
 Selling of Nirma in India :
 Toilet soap – 3 million piece
 Detergent powder – 6.2 million
 Lime fresh toilet soap – 17 million

18. International Marketing:
U.A.E.
SHRILANKA PHILLIPPIES
EXPORTS
NEPAL IRAN
DUBAI

19. FINANCE MAMAGEMENT
 Authorized share capital :-
 Equity share capital of RS 10 each 1500000
 6% redeemable preference shares of RS 100 each 7500000
 Issued and subscribed capital :-
 Equity shares 1138786
 6% redeemable preference shares of RS 100 each 279285
 Total share capital is 88.17 crores.

20.  Nirma’s Gross sales Rs. 2400 crores.
 Nirma is top 10 brand of india and it is wide distributed.
 Nirma has:
 2500 Distributors
 2000000 Retailers
 40 Depots

21. THANK YOU