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Sony corporation

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A brief introduction of Sony Business Corporation...
Sony is the place where imaginations become real.

Published in: Business
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Sony corporation

  1. 1. Ahmad Zia Lodin 3816
  2. 2. Introduction History Why Sony? Mission & Vision SWOT Analysis
  3. 3. Product Range Achievements Competitors Market Share Conclusion
  4. 4. Sony is the Japanese company and known all over the world.
  5. 5. Sony is the Japanese company Founded - May7, 1946 By Akio Morita Headquarter- Tokyo Sony is the combination of two words Sonus- Sound & Sonny- Little son together it came as SONY First Product - First Tape recorder called Type – G.
  6. 6. They have a stability of a public traded company Extensive training Comprehension vision coverage Long – term disability coverage Flexible spending accounts Attractive prescription coverage
  7. 7. Mission • “To experience the joy of advancing and applying technology for the benefit of the public.” Vision • Its Vision is to become a broadband entertainment company. • To create exciting New digital entertainment experience.
  8. 8. STRENGTHS  Innovation  Quality  Brand Strength  Product Differentiation  High Specialized Integrated Product & Services WEAKNESSES  Maintain Multiple Function Product Pricing  Battery Efficiencies
  9. 9. OPPORTUNITIES T.V Category & Gaming Segment Investing  Network Initiatives  T.V Business expansion  International Market THREATS  Competitors competition  Global economic Recession Electronic Network Security
  10. 10. Product Range •Game Consoles •Movie & Video Equipment •Mobile Phones & Music•TV & Audio Equipment •Computer •Financial Services
  11. 11. Sony World Photography Award Photographer of the year – 2012 Top Performer – 2008 Rep of the year – 2008 Sony Electronics – Top performance Awards
  12. 12. MARKET SHARES
  13. 13. Sony is the place where imaginations become real. Sony’s integrate its talent by placing common goals and priority for increasing competitive market.

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