Overview

307 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What makes this defendable: Scarce technology know-how. Business model conflict (Skype) Proposition inertia (Instagram) User experience - mobile networks.
  • Overview

    1. 2. 1. Mobile Video Calling Forecast by In-Stat, 2010 2. Skype company data, October 2011 3. IDC Worldwide Interfaces and Technologies Embedded in PCs 2010-2014 4. Tango company data 2011 5. IDC Worldwide Smartphone 2011-2015 Forecasts & Analysis Video is big & growing 1.8 billion Minutes of Skype video calls per year 23 million Downloads of Tango video calling app in <12 months Of laptops sold in 2011 have a webcam 93% Video-capable Smartphones Shipping in 2015 926 million 115% CAGR of people using video calling on mobile
    2. 3. <ul><li>Calls have to be prearranged. </li></ul><ul><li>Bad user experience on 3G. </li></ul><ul><li>Upload process very slow. </li></ul><ul><li>Hard to control who can view. </li></ul>Problem <ul><li>No PC/tablet access. </li></ul><ul><li>Costly in many markets. </li></ul><ul><li>No easy way to reply with video. </li></ul><ul><li>Big files are slow on 3G. </li></ul>Send videos by email
    3. 4. <ul><li>View </li></ul>Create Send Solution PC, Mobile Tablet, TV Mobile friendly All-in-one UX Video message service
    4. 5. <ul><li>Young families. Time poor. Need rich, convenient way to communicate with extended family. </li></ul>Business travellers. Busy, want easy, secure way to stay emotionally connected with home life. Digital nomads. Always connected, always looking for new ways to maintain relationships over long-distances. Target users
    5. 6. PC owners 1.4 billion 1 Smartphone owners 627 million 2 iPhone/iPad owners c. 80 million 3 Addressable market
    6. 7. UX & Design UX, look & feel designed to be accessible and inviting to mainstream consumers. Speed to market First cross-platform service to market. Created backend and iPhone app in <100 days from drawing board to alpha test. Launch team Experienced 3-person team covering technology, design and marketing. 30+ years industry track record, excellent contact networks. Cross-platform Works on smartphones, PCs, connected TVs, camera-enabled games consoles, etc. IP Proprietary code and design. Investigating US and European trademarks relating to back-end tech and all-in-one UX. Differentiation
    7. 8. Tim Grimsditch Head of global product marketing entertainment, Nokia. Strategy director, Frukt. Analyst Forrester Research. 14 years digital media experience. Leigh Middleton Art director at Ogilvy One, Design and user experience for BT, Amex, Carlsberg, Nokia, Microsoft and others. 6 years experience. Simon Frost Technical architect BBC iPlayer. Architect/dev for Lastminute.com, Turner, ITV, Razorfish, Satama. 14 years experience. Founders Advisors Gregor Pryor Legal support. Partner Reed Smith LLP, experience includes Last.fm, Bebo, Spotify. Davin McDermott Financial advisor. Previously head of finance for Warner Music Europe, founder of 39 Ventures consultancy. Team
    8. 9. Progress to date 18 July Fulltime backend/iPhone coding starts 19 Sept iPhone Alpha complete 3 Oct Testing with iPhone alpha users complete 17 Oct Angel/seed investment complete 1 June Company incorporated February 7 th Public beta
    9. 10. Ambition Video Text Audio Synchronous Messaging Sharing

    ×