1) The document provides guidance on creating an effective storyboard, including drawing each shot, labeling technical details, and planning camera movements, sounds, editing, and more. 2) An effective storyboard is a detailed, shot-by-shot plan that clearly conveys visual design and technical production details for a scene. It should include information like shot duration, camera shots, movement, sounds, and editing. 3) The document emphasizes that storyboards are technical pre-production tools rather than artistic works - they just need to clearly demonstrate design ideas through simple sketches and annotations.