Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to SRG SWSXi Overview
Similar to SRG SWSXi Overview (20)
Recently uploaded
Recently uploaded (20)
SRG SWSXi Overview
- 1. SXSWi Learnings from the biggest nerd fest on the planet.
- 2. Reflection We are not alone!
- 3. Austin
- 4. Austin
- 5. Austin
- 8. SXSWi: The Trade Show
- 9. SXSWi: The Trade Show
- 10. Reflection Content is King!
- 11. The Panels, Lectures, & Discussions
- 13. Remove barriers to engagement
- 14. Create something bigger than your brand or product
- 15. Encourage eccentricity! Stand out! Think Different!
- 17. Why Brand Consistency is Killing Advertising
- 18. The Unfortunate Truth is….We’ve Fallen in Love with Ourselves Redefine integration – know your brands, know what they stand for and let your creative freedom take over It doesn’t need to look the same, it just needs to feel the same You can behave inconsistently and still be consistent Know what to expect from your product, not your brand Integration isn’t always beautiful Always surprise and delight Adopt a new mentality: be immediate, be relevant, respond to culture and where it’s at right now
- 19. “Consistency is the Last Refuge of the Unimaginable”
- 21. The Net Promoter Score is a heavily used metric and marketers are measuring it’s value in the social space
- 23. Four Main Factors:Consider brand’s potential profit for a single purchase Influence of fan Fan acquisition method and cost Brand’s affinity
- 26. Underscores how vital APIs are to everything we do on the web
- 28. 1. Audit Take inventory (cognitive walkthrough) Be ruthless - Know the enemy (competitive analysis)
- 29. 2. Define the vision Synthesize the story –create a Vision OneSheet Vision Statement Situation Who, What, When, Where, Why Design Criteria User experience guidelines, the rules for our design Plan Measure How we know we’ve won
- 30. 3. Plan (Plan for a time a long time from now) Identify the problems you need to solve Figure out the constraints Design the end goal (what should this look like?) Plan how you'll make the changes — short and long term What can we do right now? In 3 months? In a year? Where will you be in 2 years?
- 31. 4. Implement Build it There is no user experience without code, and code can have a massive influence on how the design actually comes to life If you don't build things yourself, work closely with the team that does. Stick your desk next to theirs. Learn their first names. Learn their spouses' names Use it: Eat your own dog food
- 32. 5. Measure Acquisition How you’re getting customers: ads, referrals, good press, social media campaigns Conversion How you turn them into customers: landing pages, conversion flow Engagement How you keep them around: participation, sign-in frequency Satisfaction How you know they like you Iterate Keep watching the numbers, and make adjustments based on what they tell you. Tweak it until it's beautiful, and then — and this is key — leave it alone*!
- 33. Banks: Innovate or Die Key shifts are forcing banks to innovate There has been no real innovation in the banking industry since the ATM Financial crisis driving need for consumers to be more educated Mobile is changing the way we manage money – branch traffic is down 55% The future of banking is in mobile
- 35. Focus on people, not on technology
- 36. Consumers are in control
- 39. Instinctive, subjective, & daring vs. deliberate, subjective & safe
- 42. Each platform has a unique tool for development, all unified through a consistent directory structure, and symbolic links in your code which ties things together on the server
- 43. Much like our digital salons, the speaker created a prototype for the purpose of demonstration – http://freebeernear.me
- 46. NFC allows for RFID at closer distances – meant for secure transactions, but will have lots more uses – couponing, ticketing, data sharing, etc.
- 47. With NFC data can be two-way, unlike a QR or bar codes which are one-way
- 48. 2011 is hailed to be the year of NFC
- 49. All major smartphone manufacturers will be releasing NFC devices
- 51. The Thank You Economy Gary Vaynerchuk’s take on social media: The Humanization of Business “What the F is a social media campaign?” “Quit putting the Facebook icon on your :30 spot” http://www.youtube.com/watch?v=4VujoGw_y_E&feature=related
- 53. Open Graph API – Also used for social syndication of content via features like the ‘like’ button, again promoting syndication of content – vital for the modern day web.
- 54. ChartBeat – Used as a supplement to Google Analytics – provides REAL TIME insights, allowing for real time action and response.
- 56. Reflection We are making a difference!
- 57. So, the question is… How will SRG create a meaningful presence at SXSWi 2012?
Editor's Notes
- Why do we care about agriculture/farmers? Almond Board, US Potato Board, CoBank97% own a mobile phone, 43% own a smart phone (33% of smart phones are blackberrys)Social networking is the third most used feature on mobile phones (after texting and pics)Use phones primarily for data- input purchasing decisions, real-time weather radar, trade commodities in real time - in the future will use their phones to control equipment remotelyFarm equipment has such precision control, farmer only has to touch the steering wheel to make a turn – lot of time in field with nothing to do Independent nature to agriculture – manifests itself in data – farmers do not want their data shared!
- Embrace technology and develop campaigns around it
- Lots of Pros & Cons for the use of NPS, but the conversation leaned against its use because of it’s single minded nature
- Value isn’t from amassing fans, it is what you do after you have amassed themTo derive value from a fan, you must deliver value!Four Main Factors:Consider brand’s potential profit for a single purchaseValue goes beyond the fans themselves, consider the friends of fansDeferred costs – customer service, risk mitigationInfluence of fanFind the influencers, but don’t ignore everyone elseInfluence goes beyond the numbers, it is about the context of those numbers!Fan acquisition method and costDo they find the page organically vs. incentive (organic fans are likely more valuable than incentivized fans)Facebook ads can generate effective fans – fish where the fish areTake the cost of a Facebook campaign and divide it by the number of fans acquired through the campaign, and you begin to get a send of the acquisition cost of a FB fanCompare that to the value of that FB fan and you begin to get a sense of worth.Brand’s affinity – how much do they care about the brand?
- Large banks only innovate by acquiring start-upsPremise that objective of banks is to confuse customers – much more skeptical since financial crisisLost touch of customer service, nothing to promote long-term relationshipsSocial media lends transparency to banking and provides a much needed one-to-one relationshipEvery single major bank is participating in social media right nowMobileBranches are the best way to acquire new customers, but traffic to branches has dropped 55% in the last yearFuture = the mobile device making payments and ultimately replacing cash and credit cardsThe next battle is against Apple, Google, Verizon, AT&TAlternate currencies (Facebook credits, virtual credits)Serious implications on economy – virtual currency is not valued the same as labor currency, doesn’t take the same labor input for that valueIn 2008 Chinese government had to put guidelines on Kuku coin because it had more impact on the Chinese currency than the $
- Take an editorial approach to brandingAdvertising should be more like content, than content should be like advertisingJWT is hiring journalists Journalists focus on creating content and aggregating contentAggregation can be difficult when 3rd party content is negative – don’t need to ignore it, but don’t amplify itPepsi Refresh – focused on facilitating empowering content that people wanted to talk about and valued (rather than Pepsi is refreshing, or Pepsi tastes bad)Chrysler firing social media agency – tweeted “Detroit has f’ing worst drivers”Missed out on educating brand journalists on brand imageBut, what is social media about but relating to community? This guy should have been promoted!Egypt example – isn’t this the case to show Twitter has more meaning? No – because if these people hadn’t taken an interest in my lunch choices, I would have had no followers to engage with and communicate to
- Why do we care? Many of our clients are operating in highly regulated industries – Almond Board, USPB, TCH, RMCC, CoBank, etc.
- Klout, #hashable, social IQUse a pyramid model – start at the top and funnel downRisk in marketing to influencers – if they don’t like your product there can be negative effectsGiving influencers special treatment doesn’t mean giving everyone else crappy treatmentTrust and authenticity is everything, allow them to tell the story
- Pros and cons of outsourcing social mediaOutsourcing to agencies, freelancers, etc.Keys to success when outsourcing:Preparation prior to launchClearly defined goals aligned with expectationsOngoing support and partnershipDisclosure about who is talking?